Recent highlights: • Achieved 219k combined social followers (+21k YoY) across Facebook, Instagram, Twitter, and LinkedIn between October 2022-2023.• Increased engagement rate by reach (ERR) by 7% YoY between October 2022-2023.• Delivered over $125k USD in net revenue from organic social media between October 2022-2023.• Contributed to over 600 new email subscribers from organic social media by executing 3 social giveaways, embedding callouts throughout social content, and through 1:1 community management efforts.• Supported the team in achieving 134 new third-party reviews from clients between October 2022-2023.Job Responsibilities: • Planning yearly and monthly social media content strategy. • Crafting, sourcing, and scheduling social content, including image editing, resizing, videos, etc. • Proactively being the leading voice of the brand by inspiring potential travelers, interacting with comments and engaging in conversation through direct messages. Creating a community of responsible travelers and Polar Ambassadors through our travelled guests. • Curating User Generated Content through branded hashtag and interactions with guests who’ve returned from the Polar Regions.• Managing third-party review platforms to improve the brand's positive sentiment and address guest feedback with internal stakeholders. • Supporting the Client Experiences team online with crisis management on social media. (e.g. medical incidents, cancellations, etc.) • Enabling Global Sales Team (B2B) with white-labelled social media content for their clients. • Coordinating social media and digital marketing initiatives with partner organizations such as Penguin Watch and Polar Bears International.• Creating and maintaining relationships with Expedition Team in the field to create branded content with onboard photographers, Media Ambassadors and Guest services teams.

• Managed all CMS updates to the main website, including new product listings, new offers, and content changes. • Became project lead for the blog. Responsible for upkeep and maintenance, including uploading new posts while ensuring best SEO practices and implementing a structured CTA strategy to increase email subscribers by 15% YoY.• Supported social media efforts by curating and planning upcoming campaigns in alignment with the company's fiscal year objectives.• Led internal efforts for industry award nominations.• Assisted in the management, presence and paid marketing of tourism board communities (e.g. Visit Greenland)• Informed all internal stakeholders by sharing a summary of weekly media mentions and social media insights.

Digital Marketing:• Blog management including uploading, analyzing, technical troubleshooting and social media promotion/distribution. • Aiding the Content Marketing team with updates to the website, offers, etc. Creative: • Aiding the efforts of the marketing team with creative that ranges from photography editing to graphic design using Adobe Creative Cloud. • Digital Asset Management: Uploading, updating and maintaining the platform on a daily basis for a more efficient user friendly interface.

• Production and editing of the video for the 2016 Design Dilemma event at Humber College.• Capturing photography at events including the Invisible Scars Exhibit at the Lakeshore Campus (Humber College).• Post-production of the Addictions and Mental Health Event video.• Post production/editing of video for events and programs following Humber Brand guidelines and direction.• Capturing time lapses to use as supporting footage and for social networking sites and for events & program videos.• Creating content for Instagram including slideshows and photos.• Uploading content on a timely basis to social media such as YouTube and Twitter.