Paviter Singh Email & Phone Number

Led the successful transition of 15 reports from on-prem servers to cloud (Snowflake), resulting in 50% faster reporting and more frequent reporting - 2X more report.Consolidated multiple reports (20 reports) with similar KPIs to Standard reporting - 3 reports with standard definition across the organization on PowerBI, Tableau, translating complex data into actionable insights for marketing campaigns and product positioning.Collaborated with Data Modeling team to create Data-marts for broadband lines of business for one source of truth Data & easy consumption by the business.Migrated Data from on-prem servers to cloud (AWS & Snowflake), resulting in 2X faster processing, improved Data Quality, and more accurate periodic report visualizations in Power BI.Implemented 50+ CI/CD pipelines for migration of Data for OLAP processes for Big Data and Data Warehousing.Successfully eliminated legacy software products like SAS, leading to cost savings of 2 Mn USD per annum.

Gurugram, Haryana, India

Online Acquisition: Utilized SQL and Python to analyze web data, driving a boost in Homes online acquisition from 60K to 90K monthly, enhancing traffic and conversion rates.Dashboard Development: Created 30+ dashboards using Tableau, leveraging SQL for data extraction, which led to a 40% increase in Monthly Active Users (MAU) on apps.Market Strategy: Supported a go-to-market plan by gathering and analyzing requirements, developing Business Requirement Documents (BRDs) that guided the successful onboarding of 200K customers within six months.Brand Collaboration: Worked with the Brand Strategy team to increase Brand Awareness by 30% and launched Airtel Black Analytical Dashboards, using data-driven insights.Dashboard Automation: Automated key metrics reporting with Tableau and SQL, resulting in a 40% boost in field productivity.

Gurugram, Haryana, India

Enhanced Campaign Efficiency: Boosted direct mail campaign response rates by 13% through targeted data analysis and segmentation,resulting in a 10% increase in overall ROIOptimized A/B Testing: Conducted over 50 A/B tests, leading to a 20% improvement in conversion rates and providing data-drivenrecommendations that directly influenced marketing strategiesAutomated Reporting Systems: Developed and implemented 10+ automated dashboards, reducing reporting time by 40% and enabling realtime performance monitoringStreamlined Processes: Created macros in SAS that automated data processing tasks, reducing manual effort by 30% and increasing dataaccuracy and processing speed by 50%Consulting for a top 3 US P&C Insurer for direct marketing strategy, linked to ~$100Mn in monthly spend

Master Of Business Administration - Mba, Marketing

Bachelor Of Engineering - Be, Electronics And Communications Engineering