Yogesh Kumar Email & Phone Number

Toronto, ON, CA

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

• Managing the 360-degree digital media activities for the corporate brand, all the vehicles, regional DAA accounts, and dealerships.
• Successfully launched the company’s first 7-seater SUV Subaru Ascent with robust online advertising campaigns in Search, Social Media, YouTube, Google, and Bing. Handled external media & creative agencies and ran.
• Participate in monthly management review meetings to discuss the budget, performance, online benchmarks, team productivity, and more.
• Maintain key relationships with outside agencies and vendors in the world of digital marketing, content production, copywriting, and advertising.
• Measure and report performance of all digital marketing channels, and assess against goals and benchmarks (ROI and KPIs).

Toronto, Ontario, Canada

• Driving the Search marketing activities for the company's two banners- DSW Canada and The Shoe Company including Search, Shopping, YouTube, and Display campaigns.
• Managing an annual online media budget of over $4 million. Online revenue witnessed a 58% growth in 2022 (YoY).
• Successfully led the 2022 Black Friday, and Boxing Day Search, and Social Media Campaigns. E-commerce revenue increased by 54% YoY and the campaign achieved ROAS of 1:10 and CTR of 8%.
• Track and analyze the website traffic using Google Analytics to manage ROI, and maximize consumer reach and conversion.

New Delhi, Delhi, India

• Crafted the digital marketing strategy of multi-million dollar contracts. Worked out sales pitches to acquire digital marketing accounts of new clients, managed key relationships with existing clients by offering.
• Directed a fully integrated online advertising campaign on competition’s most profitable customers resulting in a 32% jump in ROI.
• Managed the Social Media Pages of leading clients including tracking and responding to customer comments, drafting replies, analyzing and reporting to clients.
• Reduced website bounce rate to 53% by overhauling web functionality, including responsiveness, enhanced live chat, click-to-call features.
• Expanded client base by 35% in two years by consistently delivering goals surpassing results and ensuring complete client satisfaction.
• Developed and executed SEO strategy that achieved and sustained top 10 rankings on Google (organic, non-paid results) for targeted search terms.Clients Handled:* ICICI Bank* Lotus Greens (Real Estate)* Lenovo.

New Delhi, Delhi, India

• Played a key role in launching the Four Seasons Private Residences in India by coordinating with Four Seasons, Canada team on a day-to-day basis for a new website, social media pages, and online reputation.
• Increased sales 15% through a 4-month long integrated marketing campaign promoting a new product to prospects & existing customers.
• Coordinated with external creative and digital agencies to drive an integrated online campaign on mortgage rules and portfolio management ideas. Mortgage division witnessed a 35% jump in disbursals

Master Of Business Administration (M.B.A.)

Bachelor’S Degree