Matthew Singleton Email & Phone Number

*Data SME providing recommendations on best practices to senior leadership*Gather and analyse data from the RCM’s various lines of business to provide recommendations on marketing tactics and analysis of campaign performance*Forecast performance of new products to guide pricing and marketing strategies*Streamline the reporting process and develop new reports*Analyse quantitative and qualitative survey results including Net Promoter Score and provide recommendations to senior leadership based on these analyses*Respond to ad hoc data requests from senior leadership*Develop new processes to ensure ongoing access to critical data*Audit SQL queries to ensure accuracy*Develop new briefs and workflows to improve efficiency of campaign preparation and reporting

*Developed and executed promotional campaigns aimed at driving sales and re-engaging high value customers*Worked with internal and external stakeholders to develop new promotional tactics*Advised on testing strategies, audience targeting, and marketing initiatives to optimize promotion performance.

Toronto

*Provided recommendations to improve performance by gather and analysing sales data.*Responded to ad hoc requests for analysis based on internal and external information sources. *Segmented and analyzed customer behaviour to support business objectives*Developed and deployed dashboards and reports.*Utilized Google Analytics and Google Tag Manager to optimize the performance of Points products.

Toronto, Canada Area

*Provided reference services to firm employees, utilizing various databases, including FP Infomart, Factiva, Capital IQ, Bloomberg, Reuters Eikon, and Lexis-Nexis. *Explored methods for implementing dashboards to allow faster delivery of information from various sources. *Provided individualized training sessions on utilizing various library resources. *Produced sector-specific newsletters on weekly/monthly bases for firm members; monitored developments in these sectors to ensure newsletters provide accurate and relevant information. *Catalogued newly-received library resources. *Maintained inventory control of the print serials collection; liaised between library and serials vendors; facilitated renewals with an eye to cost-effectiveness.

*Updated and maintained the library’s electronic journal collection (integrity checks, proxy server testing, generating links via SFX). *Received and routed new periodicals to the appropriate recipient/location within library. *Utilized SIRSI Symphony’s Serials Module to update serials holding records/MARC records. *Liaison between library and serial vendors. *Instructed students in effectively utilizing the library’s resources, including RACER, RefWorks, and Blackboard. *Assisted in collection development.

*Facilitated archive retrieval requests for firm staff, utilizing both current e-database and legacy systems. *Fulfilled research requests and provided summaries of the search results. *Provided a supervisory role during company-wide move, to ensure the accuracy of internal filing systems; duties included providing and fulfilling a timeline of deliverable tasks, delegating assignments, and working with legal staff on organization.

*Provided information services to library patrons via Symphony ILS and various electronic databases*Drew upon knowledge of the libraries' electronic and print resources to help patrons source and select relevant print and electronic resources.*Taught library patrons how to use computer systems and library resources*Promoted appropriate library services and programs to patrons

*Implemented a new Point of Sale system, work-order management, and customer database on a multi-computer network*Worked with software vendor, providing feedback on computer system and solving issues.*Evaluated performance of computer system and suggested improvements before the system was implemented in other Trek Store locations in Ontario*Created and implemented an orientation program in use of new computer system and ensured understanding and adoption of new procedures by all staff and managers*Troubleshot computer system - anticipating issues and implementing solutions*Generated custom reports via SQL for owner and managers*Ensured inventory counts and pricing accuracy

*Organized and catalogued academic files*Assisted in inventory of College property*Supervised maintenance on College artifacts

Data Analytics, Big Data, And Predictive Analytics Program At The Chang School

Masters

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