Siobhan Morrin Email & Phone Number

London, Gb

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Loughton, Essex, Gb

Digital content management and strategy for the Media 10 publications: Icon, OnOffice, Grand Designs and Good Homes.Grew and managed a team of four editors, assigning and editing stories, and establishing online content strategy. Oversaw paid and organic social campaigns, managing communication with a freelance copywriter

London, Gb

Established online content strategy and audience development for the digital presence of Icon and OnOffice magazines.Wrote articles and features, commissioned op-eds and repurposed magazine content in an SEO, digital friendly format for both websites, establishing a daily and annual content calendar.Trained colleagues how to digitally optimise content and images and on how to use the website CMS.Established a social media strategy for Icon and OnOffice across Twitter, Instagram and LinkedIn, introducing the use of tools such as Buffer and Tweetdeck.

New York, New York, Us

Writing features for digital and print on European news, including the Irish abortion referendum, and the men's and women's World Cups.Commissioning op-eds from thought leaders, academics and politicians, including Jo Swinson and Lord Dubs. Finding, pitching and writing daily news briefs for time.com on European and US stories.

Us

Writing, editing and commissioning, copywriting, content strategy and communications for a range of publications and clients, including Time, Barclays, AllBright, Stylist Family and Future Cities Catapult.

London, England, Gb

London, Gb

New York, Us

Managing a team of writers and assigning and editing international news stories to set the agenda for a global audience daily.Joint lead of the newsroom when we were nominated for best news website and best podcast at The Drum Online Media awards.Line managed reporters working in European and Russian news, culture and tech.Commissioned op-eds hooked on news events, by activists, politicians and more.Led development of partnerships, establishing editorial relationships with Apple News, Flipboard and more.Ensured we reacted quickly to breaking news events, managing live blogs, liaising with reporters in the field and assigning news stories.Managed online coverage during major news events, including the Brexit referendum, US election and their aftermaths.Used analytics and market intelligence tools to find and assign stories and assess and improve site performance.Worked closely with branded content team, developing a multi-platform proposal for the content studio, editing copy and overseeing native social media campaigns.Project managed the first commercial travel proposition, building itineraries for an affluent readership and liaising with senior marketing stakeholders to plan coverage.Led partnerships with events including Wilderness festival, building panels and finding speakers on a range of topics.Worked closely with product and design on a new culture site, on-site news alerts, a Facebook chatbot, in-article newsletter sign-up and mobile-responsive site plans.

New York, Us

Assigning and editing news and culture stories daily, commissioning some of the website's most read articles.Managed live blogs during major breaking news events, including the Brexit referendum and 2016 US election, liaising with reporters in the field and assigning sidebar stories.Created successful SEO, social and on-site headlines to encourage engagement and sharing.Analysed site content performance using Chartbeat, Google Analytics and social media analytics tools and implemented learnings to commission some of the site's most-read articles.Project managed the launch of a commercial travel offering and the development of a specialist design and culture section.Overseeing social media, scheduling and planning posts for different time zones.Tracking performance of content through Twitter, Facebook, CrowdTangle and SocialFlow analytics tools.Built and sent a daily newsletter tailored for an EMEA audience, monitoring analytics via Silverpop.Wrote features for online and print on news and culture stories.

London, England, Gb

Led production of twice-daily editorial newsletters for Stylist's sister brand, Emerald Street, ensuring every email went out to tight deadlines.A/B testing subject lines, ensuring editorial and advertorial emails achieved industry-leading, consistently strong open rates.Established and built the brand's social media presence, establishing an engagement strategy that was rolled out company wide.Commissioned, edited and contributed features and short-form content across wide range of topics, including fashion, beauty, design, food, politics and tech.Managed the publication's food coverage, including the popular daily review section.Managed advertorial newsletters, maintaining standards and meeting clients' needs for brands including Dior, Clarins, Clinique, Diageo, Ford and others.Established franchises and events, including Tech Week, a short-story writing competition and daily news roundups.Contributed travel and culture features to Stylist and Stylist.co.uk.I joined Shortlist Media in 2013 as a sub-editor on Emerald Street and was promoted twice, to assistant editor, and acting deputy editor to cover maternity leave.

Chicago, Il, Us

Oversaw a team of writers for the site's largest region, providing weekly one-to-ones in a fast-paced environment.Managed several major content projects, including email optimisation that increased open rate.Part of development team for Groupon Getaways launch, working with writers to create and rollout a series of informative destination guides.Developed the UK house style guidelines and strategy for best practice in email subject lines.Edited large amounts of copy daily, ensuring hundreds of deals a week went out accurately and to schedule while meeting advertising standards.

Us

Writing and content strategy roles for various clients, including The Guardian, Scholastic, Fashion East, Charles Worthington and more.

London, England, Gb

Led news, culture and style coverage, writing and editing stories daily with focus on SEO.Made style the highest traffic section by seeding content on forums and social media, and getting republished by Glamour magazine.

London, Gb

Launched the complete social media strategy for two recruitment brands covering ten sectors.Presented on the use of social media at a recruitment conference.Created active communities across Facebook, Twitter and LinkedIn and produced example interview videos for YouTube.

Ba Hons European Social And Political Studies, German, History, Politics, Film

History, Gender, Politics