Siobhan Stirling Email & Phone Number

Tunbridge Wells, Kent

We provide intelligent, strategic marketing and PR to help fast-growing businesses achieve their goals. We devise and deliver solutions that our clients can’t access on their own, through a rare combination of capability and expertise that is invaluable to ambitious businesses. And we provide a central hub that can deliver all your outsourcing needs as your business grows. But we also enable our clients to keep their over heads low – an in-house marketing department without the in-house costs.We build long-term relationships with our clients, built on respect, trust and loyalty, working in partnership with them, whether on a retained or project basis. This means the starting point is always a thorough messaging review, to understand your brand, your values, your target customers, your market position, your points of difference from your competitors and how you add value for your clients. Only when we understand your business do we start working with you to decide the most appropriate strategies to deliver on your targets. As the director, my roles cover strategic communications, messaging, content creation, public relations, research, project management and client relationships.

Freelance journalist researching and writing across a broad range of subjects for national newspapers, including the Daily Mail, The Guardian, The Telegraph and The Independent. I successfully pitched stories across a diverse range of subjects from health matters to employment issues. I have also been a freelance journalist for a number of national magazines. I have written health and lifestyle articles for Zest and Top Sante. I have written property features for First Homes and Homebuilding & Renovating.

Specialist feature writer for all UK national parenting titles, covering everything from beginners' guides to investigative features, from pregnancy and baby care to parenting and child development. I have also written bespoke articles for parenting websites and consumer-facing websites for pregnancy/baby/child products as well as expert guest blogs. I was commissioned by Practical Parenting to write a book on sleep for their Trouble Shooter series.I have been interviewed as a parenting expert by BBC Radio 4, Radio 5Live and The Times newspaper. Articles written for all UK national parenting magazines, including: Baby; Practical Parenting; Practical Parenting's Complete Guide to Pregnancy; Pregnancy;Baby & You; Pregnancy, Baby and You; New Baby; New Baby & Toddler Gear; Expecting Our Baby; Having A Baby; Babycare & Pregnancy; I'm Pregnant; Mother & Baby; Your Family; Prima Baby & Pregnancy; Pregnancy & Birth; Junior; Junior Pregnancy and Baby.

Tunbridge Wells, Kent, Uk

COPYWRITING, SOCIAL MEDIA, PUBLIC RELATIONS, MEDIA REPRESENTATION & COACHING and BRANDING to communicate your brilliance and promote your brand. COPYWRITING: Expert content to showcase clients' products or services to their target customers, key influencers and partners. Services included: web content, blogs, promotional literature, newsletters, posters, ads, marketing letters, podcast & audio scripts, plus authored articles for B2B and consumer media.SOCIAL MEDIA: An essential part of modern marketing, but time consuming for many SMEs. Services included: blogs, Twitter, LinkedIn, Facebook, profile building to increase engagement, brand recognition and loyalty. PUBLIC RELATIONS: I successfully promoted diverse clients, gaining coverage in print, radio, television & online through press releases, nurturing relationships with journalists and imaginative proactive & reactive strategies. BRANDING: Working with an established one-stop design agency, I co-ordinated complete branding and re-branding exercises, including logo, core message, stationery, website and professional photography (people, buildings and products).

Tunbridge Wells

PRODUCER OF 13.30 LUNCHTIME BULLETIN: Shaped news agenda, agreeing editorial treatments whilst ensuring adherence to BBC Guidelines and legal requirements. Liaised constantly across the team about new developments, changing priorities and technical hurdles. Wrote stories to communicate complex issues to disparate audiences so that they were engaging, relevant and accurate. Provided on-air editorial guidance, making split-second decisions in the face of on-air developments. Audience figures for 13.30 programme rose during tenure.NEWSROOM ORGANISER: Directly supported the 18.30 and 13.30 programme producers by providing editorial and logistical co-ordination. Responsible for monitoring wires and relevant websites and flagging pertinent stories, proposing story treatments and logistical solutions. Coordinated news staff and equipment to ensure logistical fluency to support editorial ambitions. Liaised with other teams across the global BBC as well as outside contractors to maximise coverage by ensuring complex logistical solutions for overseas coverage. Worked closely with colleagues in BBC local radio and Online to ensure optimum use of resources and coordinated coverage across all regional media. First point of contact for queries from elsewhere in the BBC: helped co-ordinate coverage across the BBC of stories that had relevance beyond the South East. First point of contact for viewer queries and complaints. Regularly spoke French while coordinating coverage of cross-Channel stories.HEAD OF PLANNING: Led the planning team to maximise coverage across BBC South East output. Juggled on-the-day editorial demands with maintaining momentum on long-term strategic planning of big events, such as the relaunch of the programme. Responsible for finding, sourcing and verifying stories, often with conflicting viewpoints, to ensure all angles had fair representation. Line manager: For various broadcast journalists working within the news team.

Tunbridge Wells

Worked across TV news programme content, producing items through from initial ideas to research, scripting, commissioning graphic sequences and editing finished packages. Discussed and developed editorial treatments in conjunction with programme producers and editor. Briefed presenters, reporters, producers, graphic designers and camera crews. Wrote story intros, scripts and graphics sequences to ensure complex issues were communicated engagingly, accurately and intelligibly.Responsible for finding, sourcing and verifying stories. Produced morning and weekend bulletins.Liaised with colleagues in BBC local radio and Online to maximise output across all media.

Tunbridge Wells

As above. I also trained and worked as a video journalist. Reporting on stories across the patch, I filmed and edited my own TV news reports.

Nottingham

NEWS EDITOR: Responsible for shaping the editorial agenda across the news output, including the news bulletins and the news and current affairs programmes, (the flagship breakfast show, lunch and drivetime programmes). As part of this I was responsible for deploying journalists, briefing presenters and writing scripts and bulletin reports, whilst ensuring adherence to BBC Guidelines and legal restrictions. I was the line manager for the news team, carrying out formal appraisals and delivering regular informal feedback to encourage the diverse team of experienced hacks and novice reporters to maximise their potential. WEEKEND EDITOR: I oversaw weekend production, including specialist ethnic, sports, youth and religious programmes. I was the line manager for the weekend presenting team and large team of casual staff.Consolidated audience figures during tenure and improved editorial understanding and compliance among specialist programmes.

Nottingham

Career progression attachment working on BBC regional TV news programme. I worked across the TV output. I produced features for the main 13.30 and 18.30 regional TV news programmes, researching stories, writing scripts, briefing presenters and journalists, and overseeing the edits of packaged reports. I reported to the programme producer and intake editors, flagging up potential stories and ensuring that the items I worked on met the editorial ambitions of the programme.I was responsible for the production of the overnight news agenda and early morning bulletins, finding and researching stories from across the patch, writing scripts and ordering and editing bulletins. As the producer of the early morning bulletins, I had to make sure that we picked up any overnight developments and responded appropriately, with swift deployment on major breaking stories.

Birmingham, United Kingdom

I worked across the news and current affairs output of this flagship BBC local radio station as a reporter, newsreader and producer. PROGRAMME PRODUCER: I produced the flagship news and current affairs programmes, juggling the editorial agenda to reflect new developments, briefing presenters and reporters, and providing calm on-air guidance and decision making. I wrote compelling story cues and succinct briefs to make the stories relevant to the audience. REPORTER: I reported across news and current affairs output. I crafted creative news packages to grab the listeners' attention while delivering balance and accuracy. I reported live on breaking stories, both in the studio and on location. I wrote clear, engaging scripts for both programme features and bulletin reports.NEWSREADER: I presented the local and regional news bulletins. I determined the editorial structure balancing local, national and international stories. I wrote and checked stories, liaising with reporters in the field to make sure the bulletins reflected the latest developments.

Birmingham, United Kingdom

I was the first secondee from the main BBC Radio WM newsroom to the sister Asian Network as part of a rolling programme of attachments to raise editorial and news standards. I produced news and current affairs programmes, providing on-the-job training for journalists and presenters.

Coventry, United Kingdom

I was awarded a staff position at BBC Coventry & Warwickshire Radio as a result of a five-week student work placement. I worked across news and current affairs programming. REPORTER: I reported to news bulletins and programmes. I wrote succinct news reports for the news bulletins. I delivered creative live reports and edited packages for programmes. NEWSREADER: I developed my news reading skills on local news bulletins. I learnt to juggle the changing news agendas with the need to keep calm and in control, structuring the bulletins to provide a balanced and diverse round up of local, national and international developments. I wrote and edited scripts, checking stories with sources and reporters to ensure accuracy. PROGRAMME PRODUCER: I produced news and current affairs programmes, including phone-ins, making split-second decisions to ensure editorial and audience relevance, backed by compliance with BBC Producer Guidelines and legal restrictions.

Birmingham, United Kingdom

Public relations, including corporate literature. PUBLIC RELATIONS: I raised the profile of the University through effective public relations. I worked on proactive and reactive media campaigns, including effective press releases, building relationships with national and local journalists, off-the-record briefings for journalists and finding experts at short notice to comment on news developments. I was responsible for promoting the University to diverse target audiences, including: funding councils; the local population; prospective students, postgraduates and their parents; alumni. CORPORATE LITERATURE: I supported the Public Relations Officer in the writing and editing of all corporate literature, including the staff newsletter, departmental brochures, the Annual Report, Postgraduate Prospectus and Alumni magazine. This involved communicating complex research projects to disparate audiences, from porters to professors. I liaised with the in-house design team to ensure visual the layout of corporate publications reinforced the University image. CAREERS FAIRS: As part of the Department of External Affairs I was responsible for representing the University at student fairs.

Postgraduate Diploma, Broadcast Journalism

NCTBJ-accredited course. BBC scholarship.

Ba Hons, Modern History & Economics

Activities and Societies: Edited 'Debate' magazine. Wrote for the Oxford University student newspaper, 'Cherwell' and student magazine.

A Levels: Economics, English, History