✅ Led Product Marketing Managers to develop & execute the go-to-market strategy for product and features of Mapan as a financial technology app to drive GMV by managing +17,000 active users.✅ Collaborated closely with commercial, community & digital marketing teams to acquire new users to the platform and maintain the retention of the users through marketing activities, programs, and promotions.✅ Launched new product services for Mapan Toko & Mapan Shop by developing solid GTM and marketing launching plans.

✅ Led more than ten new features go-to-market plan by developing the project plan and communication plan, led the team and assigned them to specific features launch, and collaborated with a cross-functional team from the product, sales, and creative to execute the plan.✅ Developed streamlined workflows and processes regarding communication, go-to-market and project plans.✅ Conducted lead generation experiments to increase user acquisition with 150% of achieving the target quarterly.✅ Achieved more than 80% of the internal key result for sales enablement in improving sales knowledge and understanding of the product by conducting bi-weekly product marketing training sessions for more than 50 salespeople and providing them with the right tools and collaterals.✅ Drove over 100 CRM campaigns through MoEngage tools to increase feature adoptions for LummoSHOP.✅ Drove Tokko to LummoSHOP rebranding by leading cross-functional to revamp more than 50 help articles & FAQs, 50 blogs, 20 video tutorials, and various landing pages and developing a communication plan for more than 3 million existing users.✅ Drove two pilot projects for Chat Commerce's new products to onboard ten potential merchants by setting up onboarding flow and project tracker, and collaborating with account managers for a successful onboarding process.

✅ Grew user base and penetration and managed over 100 GoPay Lifestyle merchants from game, entertainment, telco & travel use cases by managing P&L across all use case categories by leading three product marketing managers assigned for different use cases in achieving their target.✅ Maintained an average of 98% of the monthly transacting users' target for the GoPay Lifestyle category and an average of 100% of the monthly target for GoTagihan users by streamlining promotion and leading the PMM team in doing always-on and tactical campaigns.✅ Led go-to-market for new product launches by supervising the team's project management, creative execution, and partnership activities while maintaining solid relationships with internal & external stakeholders, i.e., GoPay di Netflix Launch, GoPay x Google Ads, and GoPay x Bytedance (TikTok) Double Date Campaigns.✅ Drove the team to grow MyTelkomsel's performance by 125% (on average), higher than the agreed number between Gojek and Telkomsel's management, by supervising the product marketing manager for MyTelkomsel in developing marketing plan activities and campaigns.

✅ Developed & executed go-to-market strategy for key partners' products for Game Category, increased the GoPay game users by > 200% YoY & revenue by > 300% YoY since 2019.Managed P&L for the Games category & Google Play and Grew more than 2.5 Mio game & entertainment interest users within the GoPay & Gojek ecosystem throughout 2018-2020.✅ Reinforced GoPay's position as the top 5 preferred payment method for gaming and the top 3 brands most associated with gaming in 2019-2020 by driving product awareness and adoption for new and existing products.✅ Launched GoPay on Google Play in-app purchase, organically achieved over 1M active transacting users in less than six months with brand awareness campaigns.✅ Initiated & led various collaborations and co-marketing initiatives & building solid relationships with key players and strategic gaming communities and industry partners such as Google, Tencent, Moonton, Garena, Codapay, and other game publishers and aggregators, through promotional activities, events, partnerships, etc.✅ Led viral marketing campaigns, such as GoPay x GooglePlay video ad which hit over 40m views on YouTube in the first two weeks and helped organically boost sales by 65% in just two months. ✅ Working closely with famous Indonesian gaming influencers, celebrities, and e-sport teams to build stronger brand relevance & association.

✅ Content & Community officer for JENIUS by BTPN social media.✅ Content creation & strategy - Facebook posts, tweets, Instagram post and other social media post to boost online presence and engagement. Supporting officer in developing visual identity of the brand.✅ Social Media Response Supervisor - supervising response team in order to build good relationship with the audience of JENIUS social media.✅ Editorial planner - responsible for creating daily or monthly editorial plan consists of various promos, creative content and campaign awareness.✅ Online monitoring – monitor social media for issues related to the activity, analysing as opportunity and/or necessary.✅ Online events reporter and facilitator – providing an actual report in social media platform and moderating live event related with the activity promotion.

Admin Digital & Social Media✅ Admin manage on all channels ; website, twitter, facebook, linkedin.✅ Daily coordinates to each related function; online Customer Service representative, Fundraising, MarComm, etc.:✅ Execute activities on digital and social media from any function on the organization; thematic (always on) or tactical (by request)✅ Update to Head of marcomm regularly.Content Digital & Social Media✅ Develops articles & editorial plan; monthly,weekly, daily.✅ Act as reporter for events & activation.✅ Internal & external database content support for digital and social mediaManaging digital & social media✅ Listening, monitoring and regular monthly report✅ Work together with digital support

• Online administrator - Official administrator for The NextDev by Telkomsel Twitter & Facebook accounts.• Content creation – Facebook posts, tweets and other social media post to boost online presence and engagement. Supporting officer in developing visual identity of the brand.• Editorial planner - responsible for creating daily or weekly editorial plan consists of various promos, creative content and campaign awareness• Online monitoring – monitor social media for issues related to the activity, analysing as opportunity and/or necessary. Providing monthly report and analysis of social media activity of the activities. • Online events reporter and facilitator – creating an official article, providing an actual report in social media platform and moderating live event related with the activity promotion.

• Online communication strategist - develops and implements an online communication strategy to build awareness of the brand through social media. Official administrator for EvioPro (Evio Production) Twitter & Instagram accounts.• Editorial planner - responsible for creating daily and monthly editorial plan consists of various promos, creative content and product awareness

• Brand and Marketing strategist – develops and implement the brand communication strategy to boost the awareness of the brand, increasing the marketing profile and scope.• Finance and public relations - Responsible for building professional acquaintances with existing and potential client. Addressing the corporate and client interest and formulating the marketing profile and corporate rates.

- admin of social media account YXZ Events on twitter @yxz_events- moderate some quizes- moderate some tweeterview with some influencers and also speakers on YXZ Events

• Online communication strategist - develops and implements an online communication strategy to build awareness of the brand through social media. Official administrator for USBI Indonesia (Now become Sampoerna University) Twitter & Facebook accounts.• Content creation – create infographics (reports), Facebook posts, tweets and other social media post to boost online presence and engagement. Supporting officer in developing visual identity of the brand.• Editorial planner - responsible for creating daily and monthly editorial plan consists of various promos, creative content and product awareness• Online monitoring – monitor social media for issues related to the brand, analysing as opportunity and/or necessary. Providing monthly report and analysis of social media activity of the brand. • Online events reporter and facilitator – creating an official article, providing an actual report in social media platform and moderating live event related with the brand promotion.

• Online communication strategist - develops and implements an online communication strategy to build awareness of the brand through social media. Official administrator for Bank Mandiri & Mandiri Kartu Kredit Twitter, Facebook and G+ accounts.• Content creation – create infographics (reports), Facebook posts, tweets and other social media post to boost online presence and engagement. Supporting officer in developing visual identity of the brand.• Editorial planner - responsible for creating weekly editorial plan consists of various promos, creative content and product awareness• Online monitoring – monitor social media for issues related to the brand, analysing as opportunity and/or necessary. Providing monthly report and analysis of social media activity of the brand. • Online events reporter and facilitator – creating an official article, providing an actual report in social media platform and moderating live event related with the brand promotion.

• Online administrator - Official administrator for 7Eleven Indonesia Twitter & Facebook accounts.• Content creation – Facebook posts, tweets and other social media post to boost online presence and engagement. Supporting officer in developing visual identity of the brand.• Editorial planner - responsible for creating daily or weekly editorial plan consists of various promos, creative content and product awareness• Online monitoring – monitor social media for issues related to the brand, analysing as opportunity and/or necessary. Providing monthly report and analysis of social media activity of the brand. • Online events reporter and facilitator – creating an official article, providing an actual report in social media platform and moderating live event related with the brand promotion.

Supply and inventory control – managing the supply of products for the clients through the implementation of a delivery plan. Enhancing the inventory management along with the internal stakeholders through the implementation of a good recording system.

Data management – responsible in the management of the company files specifically in the data monitoring of maintenance department. Inputting and reporting the data of specific engines in daily basis.