Crear desarrollo e impacto positivo para el medio ambiente mientras satisfacemos de manera extraordinaria la experiencia del consumidor.

E-Commerce & Convenience Stores

• Responsible for financial results of the country.• Generate brand strategies and assure correct Marketing and Sales execution to reach expected revenues while optimizing resources.• Establish strong business partnerships with distributor, agencies, clients and internal departments to boost performance and results in market.• Analyze business opportunities and potential risks and decide on action plans to maximize growth while guarantee business sustainability.

Manage, coordinate and develop business unit through the implementation of business strategies in order to ensure OCI, volume, SoM & efficiencies objectives. Propose, assess & evaluate new commercial alternatives and action plans towards resources optimization. Generate trade & consumer engagement to maintain company leadership in the market and assure communication strategy with POS to strengthen business relationships with different channels.

Guarantee a successful negotiation at each point of sales by leading, advising and developing my sales team. Ensure that commercial and marketing strategies are properly implemented in the field in order to achieve key business objectives. Identify opportunities and generate tangible plans that meet customer needs.

Responsible for the strategic brand plan for Marlboro.Development of communication and execution platforms that support brand values. Analyze consumer behavior and sales reports in order to generate projects focused on achieving the company´s objectives.

Perform administrative tasks geared towards the implementation of development and analytical strategies for managerial decision making.Implement strategies and projects to develop sales force competencies and efficiency.Development and Implementation of OPEN (Lean parameters) for distribution and sales departments.; Render support for to the creation and implementation of the company’s “Sales School”, a development project for sales force.Create SOD intranet web page leveraged with a self-development structure.Responsible for the follow up processes and high standards results to improve sales force performance.Highlighted Achievements:Awarded ABCD award (Above and Beyond the Call of Duty) due to excellence in performance. Selected to be Internal Trainer for the company’s Sales Development School. Trained 200 sales employees.

Created, organized, implemented and managed a business specializing in the sale and re-sale of second-hand products.

Responsible for the management of suppliers;Responsible for over viewing employees performances both on customer service and in the kitchen;Responsible for the elaboration of financial statements. Created and implemented communication and production processes to assure the business functionality.

Created new delivery routes, telephone marketing and direct sales strategies.Supported the Logistic and Warehouse departments.