Haley Johnson Email & Phone Number

Santa Barbara, California, United States

Chattanooga, Tennessee, United States

I connect brands with their people, weaving the magic of social media to build lasting relationships.> Built a thriving freelance social media business across diverse industries (real estate, coaching, fashion, design, wellness).> Expertly managed 5-10 clients > Forged strong relationships with UGC creators by establishing a "Creator Network" database to connect brands with UGC creators.> Developed and executed winning social media strategies for each client… Show more I connect brands with their people, weaving the magic of social media to build lasting relationships.> Built a thriving freelance social media business across diverse industries (real estate, coaching, fashion, design, wellness).> Expertly managed 5-10 clients > Forged strong relationships with UGC creators by establishing a "Creator Network" database to connect brands with UGC creators.> Developed and executed winning social media strategies for each client, aligning content calendars and tactics with brand aesthetics and objectives.> Demonstrated strong communication and negotiation skills while collaborating with clients and overseeing interns, contractors, and team members. Show less

• Lead affiliate agency partner to develop content marketing and promotional plans, including new customer acquisition and seasonal events, to drive revenue growth. • Grow & scale influencer marketing program through onboarding and managing strategic partners, analyzing performance and continually implementing optimizations. • Manage the organic social content calendar for all company and brand social media channels inclusive of Instagram, Twitter, Facebook, Pinterest and LinkedIn… Show more • Lead affiliate agency partner to develop content marketing and promotional plans, including new customer acquisition and seasonal events, to drive revenue growth. • Grow & scale influencer marketing program through onboarding and managing strategic partners, analyzing performance and continually implementing optimizations. • Manage the organic social content calendar for all company and brand social media channels inclusive of Instagram, Twitter, Facebook, Pinterest and LinkedIn, overseeing strategy, creative planning, execution and reporting. • Provide detailed analysis, monitoring, tracking and reporting on performance of social channels, using tools such as Sprout Social and Google Analytics, as well as native reporting.• Manage creation of brand-differentiated copy for three separate brands for all social channels, SMS marketing strategy, on-site copy, and ad copy. Show less

Chattanooga, Tennessee, United States

Santa Barbara, California, United States

Create all content for corporate marketing campaigns, while refining and maintaining brand voice + managing SEO strategyManage the distribution of content across all channels, increasing following and engagementIncreased blog traffic from 0 to the #1 traffic-driver for the siteCreate engaging and consistent social content, implement strategies for growthRedesigned both sites to implement survey feedback and UI/UX best practices

Nurture all aspects of the sales funnel, from reach to repeat customersManage corporate branding and voice through branded content Manage email marketing funnel for 6,000 subscribers, and craft 2 weekly newsletter showcasing content & promoting partnersWork with partners to create affiliate links, integrate across marketing channels, and co-create contentCreate 3-5 SEO-optimized blog posts per week and distributeEngage across social media platforms to grow community &… Show more Nurture all aspects of the sales funnel, from reach to repeat customersManage corporate branding and voice through branded content Manage email marketing funnel for 6,000 subscribers, and craft 2 weekly newsletter showcasing content & promoting partnersWork with partners to create affiliate links, integrate across marketing channels, and co-create contentCreate 3-5 SEO-optimized blog posts per week and distributeEngage across social media platforms to grow community & following Show less

Santa Barbara, California Area

Witmark Marketing & Branding Group is a full-service marketing agency that helps their clients Make A Splash. • Curate and create relevant content social and blog for clients in industries from law to health to interior design• Manage social media calendar release through Hootsuite and blog content publication through Wordpress• Run paid ads campaigns through Facebook, Twitter, & LinkedIn• Craft monthly quantitative & qualitative ad spend reports for clients using Google… Show more Witmark Marketing & Branding Group is a full-service marketing agency that helps their clients Make A Splash. • Curate and create relevant content social and blog for clients in industries from law to health to interior design• Manage social media calendar release through Hootsuite and blog content publication through Wordpress• Run paid ads campaigns through Facebook, Twitter, & LinkedIn• Craft monthly quantitative & qualitative ad spend reports for clients using Google Analytics & Adwords• Create product and client photography for website, social, and blog use Show less

Santa Barbara

Developing and engaging an online community designed to leverage the impact of Santa Barbara's nonprofit sector. Responsible for: • Weekly Mailchimp newsletters delivered to 4,100 subscribers• Facilitating growth (from 4,300 members to 4,700)• Content strategy, curation, & creation• Planning & producing monthly Zoom webinars• UI/UX strategy research• Graphic design creation for social media• Community engagement• Oversaw a job board, community calendar, local… Show more Developing and engaging an online community designed to leverage the impact of Santa Barbara's nonprofit sector. Responsible for: • Weekly Mailchimp newsletters delivered to 4,100 subscribers• Facilitating growth (from 4,300 members to 4,700)• Content strategy, curation, & creation• Planning & producing monthly Zoom webinars• UI/UX strategy research• Graphic design creation for social media• Community engagement• Oversaw a job board, community calendar, local news postings, and a grant resource center Show less

Klaipeda, Lithuania

The Study Abroad Lithuania Instagram page serves as a recruitment tool for prospective students, as well as an informational hub for students and parents. + Created content through event photography and student interviews+ Provided diverse perspectives from 27 study abroad students+ Kept the Instagram page active with posts from student trips, university activity, and more

Bachelor’S Degree, Communication And Media Studies

Education record

Communication And Media Studies, Sophomore

Study abroad semester; public relations, business, and English