Siri is an explorer at heart, with a love for the ocean. Always on a mission to create regenerative solutions for the planet, people and business – through creation, business, experiences and storytelling. This has led her to adventures like sailing across the North Pacific Ocean, through the “Great Pacific garbage patch” – to research microplastics and toxins in the ocean and ecosystem, and work on solutions. As a freediver she explores the ocean under the surface too. She believes storytelling is a powerful tool to understand both the human-made problems of the ocean, and the need and value of a healthy and abundant ocean. She is a co-founder in the experience and travel sector. Siri has extensive experience in strategic branding and holistic identities, developing successful brands in a global market. She has received several awards and recognitions for her work. As a Business Architect, she has been leading brands through innovation processes, aligning people, and creating businesses for a sustainable tomorrow. She is now an independent consultant in branding, business development, place branding, and eco-tourism and development. She is a professional freediver, awarded with Nordic Championship gold medal and 13 national records. She is a breathwork instructor, and underwater stunt woman and model.