Shu Li Email & Phone Number

Chengdu, Sichuan, China

Received a promotion and an exceptional salary raise during 3 years according to outstanding performance.- Implement annual marketing plan and allocate budget with team.- In charge of in-house campaigns, through which to enhance mall’s brand image, to engage tenants and boost sale, and drive VIP members loyalty. Make strategic campaign direction, manage resources and coordinate the team.- Initiate post-campaign reports, marketing researches.- Train new recruits and lead new team members and interns.- Leverage high-quality resources of tenants to enhance mall’s brand image.- Develop potential third-part resources and facilitate further cooperation.

Raffles City, Chengdu

- Report to marketing head.- Implement effective marketing monthly plans. In charge of major PR and SP events.- Build rapport with tenants via constant cooperation.- Operate WeChat official account of Raffles City.- Develop and manage quality third part resources and facilitate cooperation.- Manage mall’s marketing resources, i.e. lightbox, LED, venue, hanging banners.- Overseeing design agencies for developing KVs and collaterals.

Chengdu, China

IMC is a multi-disciplined concert and event management company. Headquartered in Singapore, with global offices in China, Taipei, Malaysia and Hong Kong.Position Description:- Collaborate with global team members in Singapore, Malaysia and Taipei on regional projects.- Conduct market research and develop pitch strategies.- Conduct P&L statement for different project.- Coordinate internal resources and third parties/vendors for the smooth execution of projects.- Prepare detailed project proposals and plans.

Hong Kong

Audiovisual provides design planning, consultation and execution for clients in the fields of new media, interactive and motion graphics.- Liaise with clients to identify their needs and develop detailed project plan.- Consolidate the resources and work out quotations for the project.- Establish and maintain relationships with third parties/vendors.

Bachelor Of Arts (B.A.), First Class Honours, Creative Media

Activities and Societies: - Director of Publicity Department, Chinese Student & Scholars Association (Undergraduate)

高中, 理科实验班