Beth Davis Email & Phone Number

Richmond, Virginia, United States

Lead a full-service design and marketing firm serving a variety of clients from Fortune 500 to nonprofits. Create advertising campaigns by capitalizing on keen storytelling and visual expression abilities. Leverage rebranding expertise and assist companies wishing to reimagine and reinvigorate their business. Develop creative assets for various print and digital media—including fliers, brochures, annual reports, magazines, posters, T-shirts, bus wraps, billboards, videos, ad campaigns, and social media posts—while ensuring maximum brand awareness with audience.• Current concentration: Creating customer evidence B2B marketing collateral for Elite Editing Agency’s global enterprise-level clients including Fortune 500 cloud computing and fintech firms:o Designing infographics, PowerPoint presentations, and digital imagery.o Writing case studies, webinars, emails, blog posts, and website copy.o Editing case studies, webinars, emails, and manuscript proofs.

Richmond, Virginia Area

TECHNICAL PROWESS (08.2022 — 05.2023) | GRAPHICS FOR JOURNALISM (01.2017 — 05.2021)• Introduced students to Adobe Creative Suite and graphic design principles.• Guided class with no previous experience to earning A/B average while creating their own design projects, from basic fliers to a 20-page magazine.COPY EDITING (08-12.2022) | JOURNALISM WRITING (08.2021 — 05.2022) |REPORTING FOR PRINT AND WEB (06-07.2021 & 08-12.2022) • Taught students to effectively interview, write, and edit for publication and public relations.

Richmond, Virginia, United States

• Introduced students to Adobe Creative Suite and design principles.• Guided class with no previous design experience to earning A/B average while creating their own design projects, from basic fliers to a 20-page magazine.

Richmond, Virginia Area

Served as lead creative for $50 million-nonprofit organization: writing and designing campaigns across a multitude of platforms, including print, digital, and social media, for external and internal use. Managed and mentored all staff designers and contractors in the development of marketing assets. Provided copywriting/copy editing for hundreds of projects monthly. Oversaw one third of overall department budget.• Led Diversity, Equity, and Inclusion (DEI) campaign, creating a range of assets for external/internal communications—work won 2022 YMCA of USA’s Communications Champion for Inclusion award. • Directed the successful execution of company’s first project management system to effectively manage 250+ concurrent requests from hundreds of internal clients.o Increased design team’s productivity rate by 75%.o Reduced freelance needs by 50%.o Optimized project turnaround time, saving $40k in expedited shipping/production per year.• Directed “Y Mission” and “Mission 2.0” campaigns, winning 2018 and 2019 YMCA of the USA’s Communications Contest awards.

Richmond, Virginia Area

Managed the successful operations of the Marketing Department under the direction of the VP of Marketing and Communications.• Supervised and delivered 95+% of marketing needs across the organization’s 17 locations.'• Streamlined business improvement initiatives and standardized all internal marketing efforts to comply with “One Brand. One Voice.” directive, ensuring company’s marketing was consistent and compelling.

Developed superior marketing products across print and digital interfaces.

Richmond, Virginia Area

• Served as internal ad agency, developing successful campaigns for a multitude of companies.o Designed spec ads contributing to 80% contract signing rate with new advertisers.• Built the production process from the ground up, establishing internal and publishing deadlines and developed best practices used by two other markets.o Maintained 100% on-time production cycle every month.

Charleston, West Virginia Area

Designed fronts and pages, including daily A1. Wrote headlines. Drafted, proofed, and revised headlines and pages.

Ironton, Ohio

Wrote stories on wide range of topics, from hard news to human interest features.

Master Of Arts - Maj, Journalism, Concentration In Print, 3.91

Activities and Societies: Society of Professional Journalists

Bachelor Of Science - Bs, Animal & Veterinary Sciences

Activities and Societies: Sigma Alpha sorority

Master'S Degree, Journalism