Dynamic creative and project management professional specializing in helping companies reach their engagement goals with stellar advertising, marketing, graphic design, and communications while ensuring full compliance with milestones, deadlines, and budgets. • 10+ years of experience in marketing operations leading in-house and contract creatives.• Collaborated cross-departmentally to develop “Healthy at Home” virtual fitness campaign during Pandemic pivot for YMCA, retaining thousands of memberships while gym facilities were closed.• Spearheaded marketing template website launch for YMCA, reducing wait time for assets by 90%, freeing up team to focus on unique project requests from internal clients.
Sivad & Co.
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Fractional Creative DirectorSivad & Co. Jul 2009 - PresentRichmond, Virginia, United StatesLead a full-service design and marketing firm serving a variety of clients from Fortune 500 to nonprofits. Create advertising campaigns by capitalizing on keen storytelling and visual expression abilities. Leverage rebranding expertise and assist companies wishing to reimagine and reinvigorate their business. Develop creative assets for various print and digital media—including fliers, brochures, annual reports, magazines, posters, T-shirts, bus wraps, billboards, videos, ad campaigns, and social media posts—while ensuring maximum brand awareness with audience.• Current concentration: Creating customer evidence B2B marketing collateral for Elite Editing Agency’s global enterprise-level clients including Fortune 500 cloud computing and fintech firms:o Designing infographics, PowerPoint presentations, and digital imagery.o Writing case studies, webinars, emails, blog posts, and website copy.o Editing case studies, webinars, emails, and manuscript proofs.
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Adjunct InstructorVirginia Commonwealth University Jan 2017 - May 2023Richmond, Virginia AreaTECHNICAL PROWESS (08.2022 — 05.2023) | GRAPHICS FOR JOURNALISM (01.2017 — 05.2021)• Introduced students to Adobe Creative Suite and graphic design principles.• Guided class with no previous experience to earning A/B average while creating their own design projects, from basic fliers to a 20-page magazine.COPY EDITING (08-12.2022) | JOURNALISM WRITING (08.2021 — 05.2022) |REPORTING FOR PRINT AND WEB (06-07.2021 & 08-12.2022) • Taught students to effectively interview, write, and edit for publication and public relations. -
Adjunct Instructor, 301: Graphics For JournalismVirginia Commonwealth University Jan 2017 - May 2021Richmond, Virginia, United States• Introduced students to Adobe Creative Suite and design principles.• Guided class with no previous design experience to earning A/B average while creating their own design projects, from basic fliers to a 20-page magazine. -
Creative DirectorYmca Of Greater Richmond Oct 2014 - Apr 2022Richmond, Virginia AreaServed as lead creative for $50 million-nonprofit organization: writing and designing campaigns across a multitude of platforms, including print, digital, and social media, for external and internal use. Managed and mentored all staff designers and contractors in the development of marketing assets. Provided copywriting/copy editing for hundreds of projects monthly. Oversaw one third of overall department budget.• Led Diversity, Equity, and Inclusion (DEI) campaign, creating a range of assets for external/internal communications—work won 2022 YMCA of USA’s Communications Champion for Inclusion award. • Directed the successful execution of company’s first project management system to effectively manage 250+ concurrent requests from hundreds of internal clients.o Increased design team’s productivity rate by 75%.o Reduced freelance needs by 50%.o Optimized project turnaround time, saving $40k in expedited shipping/production per year.• Directed “Y Mission” and “Mission 2.0” campaigns, winning 2018 and 2019 YMCA of the USA’s Communications Contest awards. -
Design DirectorYmca Of Greater Richmond Oct 2013 - Sep 2014Richmond, Virginia AreaManaged the successful operations of the Marketing Department under the direction of the VP of Marketing and Communications.• Supervised and delivered 95+% of marketing needs across the organization’s 17 locations.'• Streamlined business improvement initiatives and standardized all internal marketing efforts to comply with “One Brand. One Voice.” directive, ensuring company’s marketing was consistent and compelling.
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Graphic DesignerYmca Of Greater Richmond Sep 2011 - Sep 2013Developed superior marketing products across print and digital interfaces. -
Art DirectorSkirt! Magazine Aug 2007 - Mar 2011Richmond, Virginia Area• Served as internal ad agency, developing successful campaigns for a multitude of companies.o Designed spec ads contributing to 80% contract signing rate with new advertisers.• Built the production process from the ground up, establishing internal and publishing deadlines and developed best practices used by two other markets.o Maintained 100% on-time production cycle every month. -
Page Designer/Copy EditorCharleston Daily Mail Mar 2005 - Jul 2007Charleston, West Virginia AreaDesigned fronts and pages, including daily A1. Wrote headlines. Drafted, proofed, and revised headlines and pages.
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ReporterIronton Tribune Oct 2004 - Feb 2005Ironton, OhioWrote stories on wide range of topics, from hard news to human interest features.
Beth Davis Education Details
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3.91 -
Animal & Veterinary Sciences -
Journalism
Frequently Asked Questions about Beth Davis
What company does Beth Davis work for?
Beth Davis works for Sivad & Co.
What is Beth Davis's role at the current company?
Beth Davis's current role is Founder/Creative Director at Sivad & Co..
What schools did Beth Davis attend?
Beth Davis attended Marshall University, West Virginia University, Marshall University.
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