Siva Ganapathy Email & Phone Number

New York, NY, US

Responsible for Web Strategy, Operations and Marketing

San Jose, CA, US

Responsible for global web strategy & experience

Santa Clara, California, US

• Strategic leadership of web and digital marketing, with a focus on driving qualified traffic to digital properties, as well as enhancing the customer digital experience. Leverages an understanding of industry best.
• Spearheaded the execution of an integrated Digital CX roadmap in support of a digital transformation of the organization, focusing on unifying the branded digital experience across touch points and audiences.
• Successfully executed an integrated digital strategy for a new brand and revamped corporate site, focusing on paid search/social channels to ultimately generate a 10% increase in the combined traffic of the merged.
• Championed the re-imagining of a customer experience portal leading a 200% increase in NPS scores year over year.
• Drove a +250% increase in engagement rates, +200% increase in conversations, +223% increase in engagement and best careers website award, consistent double-digit increases in organic traffic from search engines.
• Recognized for superior performance and contributions with the Executive Award in 2018 and 2019

Santa Clara, California, US

• Direction of digital strategy and website relaunches in alignment with company strategies and direction including visual re-imagining of websites, incorporation of integrated product portfolios, and the implementation.
• Architected and rolled out a marketing automation platform (Marketo) to enable the use of modern marketing practices globally.
• Established collaborative relationships with the global field, cooperating to deploy a highly scalable globalization/localization strategy, processes, and platforms, to enable faster go-to-market and to reduce.
• Spearheaded the development and implementation of an integrated marketing analytics platform in support of senior and C-level leaders.
• Rewarded for implementing several “best-in-class” and innovative solutions including a centralized asset management platform and reporting hub.

• Executed the vision of a support platform to transform the way manufacturers and retailers provide product support. Designed a simplistic mobile app experience, defining requirements, and optimizing the end-user.
• Project was selected for admission into the California Program for Entrepreneurship (CAPE) at the Santa Clara University Leavey School of Business, leading to the competitive pitching to a special panel of outside.
• Successful launch of an Android and IOS app enabling consumers to access automated support for home appliances and electronics by providing quick access to videos, manuals, FAQs, and service information.
• Spearheaded digital marketing campaigns to drive 1000 user application installations.

Santa Clara, California, US

Led the development and implementation of SEO/SEM web strategies and analytics to drive qualifiedtraffic to HDS digital properties. Oversight and direction of the revising of corporate sites and geo sites, featuring fresh designs and utilizing a new content management system (Oracle UCM).

US

Led the development of multiple award-winning websites like BEA's corporate website and eSupport, marketing micro-sites and related technologies

Digital Marketing Analytics

California Program For Entreprenuership (Cape)

Bachelor Of Engineering, Electrical & Electronics