Siva Ganapathy Email & Phone Number

New York, Ny, Us

Responsible for Web Strategy, Operations and Marketing

San Jose, Ca, Us

Responsible for global web strategy & experience

Santa Clara, California, Us

Strategic leadership of web and digital marketing, with a focus on driving qualified traffic to digital properties, as well as enhancing the customer digital experience. Leverages an understanding of industry best practices to address marketing challenges, propose, assess, and deliver effective technical solutions. Implements strategies to support and optimize marketing technology ecosystems and operations.• Spearheaded the execution of an integrated Digital CX roadmap in support of a digital transformation of the organization, focusing on unifying the branded digital experience across touch points and audiences.• Successfully executed an integrated digital strategy for a new brand and revamped corporate site, focusing on paid search/social channels to ultimately generate a 10% increase in the combined traffic of the merged companies • Championed the re-imagining of a customer experience portal leading a 200% increase in NPS scores year over year.• Drove a +250% increase in engagement rates, +200% increase in conversations, +223% increase in engagement and best careers website award, consistent double-digit increases in organic traffic from search engines.• Recognized for superior performance and contributions with the Executive Award in 2018 and 2019

Santa Clara, California, Us

Direction of digital strategy and website relaunches in alignment with company strategies and direction including visual re-imagining of websites, incorporation of integrated product portfolios, and the implementation of modern web methodologies and platforms. Managerial oversight of the marketing technology stack, including ideas, assessment and delivery of new technology initiatives, SEO, personalizing, customer intelligence, and marketing automation technologies.• Architected and rolled out a marketing automation platform (Marketo) to enable the use of modern marketing practices globally. • Established collaborative relationships with the global field, cooperating to deploy a highly scalable globalization/localization strategy, processes, and platforms, to enable faster go-to-market and to reduce translation cost.• Spearheaded the development and implementation of an integrated marketing analytics platform in support of senior and C-level leaders.• Rewarded for implementing several “best-in-class” and innovative solutions including a centralized asset management platform and reporting hub.

Executed the vision of a support platform to transform the way manufacturers and retailers provide product support. Designed a simplistic mobile app experience, defining requirements, and optimizing the end-user digital experience couple with detailed back-end specifications. Led fundraising activities to secure seed funding for prototyping, business model and pricing structure definition, and exploration of go-to-market options.• Project was selected for admission into the California Program for Entrepreneurship (CAPE) at the Santa Clara University Leavey School of Business, leading to the competitive pitching to a special panel of outside experts, ultimately finishing top-10 in the 2017 cohort.• Successful launch of an Android and IOS app enabling consumers to access automated support for home appliances and electronics by providing quick access to videos, manuals, FAQs, and service information.• Spearheaded digital marketing campaigns to drive 1000 user application installations.

Santa Clara, California, Us

Led the development and implementation of SEO/SEM web strategies and analytics to drive qualifiedtraffic to HDS digital properties. Oversight and direction of the revising of corporate sites and geo sites, featuring fresh designs and utilizing a new content management system (Oracle UCM).

Us

Led the development of multiple award-winning websites like BEA's corporate website and eSupport, marketing micro-sites and related technologies

Digital Marketing Analytics

California Program For Entreprenuership (Cape)

Bachelor Of Engineering, Electrical & Electronics