As Product Marketing Director, I strive to communicate our product’s value to our users and broader audiences. Our team codified the high performance methodologies of the Israeli Air Force, and created an AI-driven platform proven to accelerate results in an intense work environment. In my role I work to deeply understand the product as it grows and evolves, and then to communicate that evolution simply and effectively to drive value for existing users and interest for new customers. Specifically, I:Research, message, position, promote, and support our productEnsure product language alignment across departmentsTrain the Sales and Customer Success teams to communicate product value and encourage usageCreate marketing materials: blogs, videos, newsletters

Shamaym’s mission is to enable organizations to maximize their potential by creating a culture of high performance and continuous improvement. I joined the team as Shamaym’s first Marketing Director to promote the company’s vision and communicate it to customers. I became fluent in the company’s origins, culture, and goals, synthesized them into clear and concise messages, and communicated those messages across a broad variety of mediums. Specifically I:Crafted first marketing strategy and oversaw its implementationCreated brand identity and language; ensured implementation across teamsLed marketing training across departmentsPlayed an active role in building the company’s productsIdentified, procured, and managed relationships with PR agenciesManaged social media platforms including targeted ad campaignsProduced and wrote marketing presentationsPromoted participation in conferences, prepared presentations, and trained executives for interviews

A couture fashion brand for women themed “basic with a twist”. Reflective of our own attitude toward clothing, the brand aimed to produce small batch, high quantity clothing for women to wear to the office, to meet a friend, to stroll with their kids, or out on a date night. I:Created and managed branding and marketing strategyOversaw production and distribution, with an emphasis on ensuring high qualityManaged digital advertising - content creation and marketing (on web, Instagram, Etsy, Facebook)Owned customer relationships and customer service sides of the business

My role at Yotam Bezalel Studio was multifaceted with an emphasis on operations and planning, customer and account management:Operations, Planning & Marketing:Built studio’s operational processes from the ground up, oversaw implementationDesigned studio’s pricing modelManaged operational costs and cash flowManaged internal and external processesPlanned project schedulesCustomer Facing: Interacted daily with customers, managed all social media accountsSupervised a staff of five designersOversaw studio’s photography productionsGrew client base by recruiting new clients and participating in industry competitions and exhibits to increase exposure

As Account Executive and, later, Account Supervisor, I managed accounts from start to finish, including the agency’s largest account. This meant that I juggled a high-intensity work environment characterized by short turnaround times and complex stakeholder management. Specifically, I:Supervised a team of Account ExecutivesManaged processes from idea phase through strategy, execution, and launchClosely watched industry trends in digital and print media

Working directly with other military press officers and with media outlets in Israel and abroad, I coordinated communications with the Israel Air Force, produced press conferences, and managed public relations with civilian media outlets.