Si Wei P. Email & Phone Number

Singapore

Singapore

Launched Nex, a Neobanking application offering savings and card products in the Philippines and Indonesia, driving steady growth in active users, assets under management and card spend.Built a data-driven culture by enabling independent data exploration and pushing for more data-driven decision making. Set up foundational product strategy and OKRs, aligning the team and ensuring sustainable growth. Worked across multiple teams including government relations, compliance, legal, and PR to manage risks and ensure smooth product launches that safeguarded both product integrity and company reputation.

Singapore

Worked together with tourism boards and airlines globally to inspire and convert travelers, managing integrated campaigns from start to finish from crafting the strategy and project managing the production process to performing post campaign analysis. Standardized campaign reporting globally through SQL query templates, Tableau and Google Data Studio dashboards.Worked on other product side projects including establishing a formalized go-to-market strategy for advertising products and conducting product sessions with APAC commercial managers and partners

Singapore

Managed multiple partners across Singapore, Hong Kong and China to improve advertising performance on Skyscanner while increasing revenue. Created dashboards for data requirements and a Quarterly Business Review data template to standardise reporting and improve efficiency.

Singapore

Collaborated with product development team and local teams to drive the growth of the deals product to ensure the right features were built. Maintained a global view on metrics by creating dashboards and tools for teams to measure performance consistently. Subject matter expert with regional marketing teams on the deals product, identifying learnings to apply across different markets, providing support and comprehensive documentation.

Singapore

Managed multiple channels across Singapore and Malaysia, including SEO, social media, PR, email marketing, to drive the growth of Skyscanner within the markets. Conducted data driven experiments to optimize channel performances.

Singapore

Worked across multiple functions at an early phase of the start up including marketing, operations and business. Managed the entire vehicle fleet while creating the internal driver management platform to improve operational efficiency.Performed detailed analysis for user segmentation to plan and execute targeted marketing campaigns. Aided the preparation of financial and business forecast models for investors.

Singapore

Aiming to combat the empty nest syndrome of stay home mothers, Heartland Chefs aimed to connect these mothers with the hyper-busy working adult through home-cooked food. Gained traction for the marketplace by attracting over 500 chefs and users. Conceptualized the product and eventual launch campaign.

Dubai, United Arab Emirates

Handled several automobile, beauty and fashion accounts, managing the brand community, working on the brand social media strategy and reporting

Singapore

Collaborated with clients in ad-hoc consultative projects across various industries including FMCG to provide actionable recommendation through data-driven analysis. Initiated and managed the process change in handling sales leads, significantly reducing the lead time.

Bachelor’S Degree, Marketing; Strategic Management, Cum Laude

Activities and Societies: President - SMU Men Soccer ISP Chiang Mai 2012 - Member ISP Chiang Mai 2013 - Project LeaderAppointed President.

Bachelor’S Degree, Marketing; Strategic Management

International Exchange Study Programme

Education record

Activities and Societies: Victoria Junior College Soccer Team