Award-winning, data-centric marketing professional with 20+ years of experience in implementing strategic marketing and communication plans that raise brand awareness, move people to take action, and deliver significant growth to the bottom line of business. Expert in end-to-end digital strategy and the art and science of collecting, normalizing, and producing high quality, impactful marketing data that support organizational priorities.AREAS OF EXPERTISEDigital Strategy • Branding • Segmentation & Retargeting Strategies • CRM/MAS Integration • Life Cycle Marketing • Marketing Automation • Attribution & Predictive Modeling • Strategic Planning & Execution • P&L Optimization, Forecasting & Budgeting • Leadership & Team Development • Acquisition, Retention & Loyalty Programs

Reported directly to the CEO with accountability for all marketing programs, outbound sales strategies, industry partnerships, investor relations, and customer service & retention. Conducted in-depth market and customer research, devised advertising programs, and maintained important industry relations. • Planned marketing, sales, product development, etc.• Developed analytics capabilities (Facebook Analytics, Facebook App Events, Google Analytics).• Built demand generation function including setup and management of Hubspot marketing automation software.• Integration and oversight of MarTech.• Responsible for business strategy, marketing operations, market research, branding, business development, and identifying new market opportunities.

Oversight and day-day management of all aspects of IT infrastructure, digital marketing technologies, and lead acquisition initiatives. Developed and implemented a conversion/attribution based digital marketing program which delivered a dramatic increase in conversion rates, lower CPA, and measurable ROI. Established analytics as a core competency within the organization by translating data into meaningful information enabling executives to comprehend datasets/reports.• Management of marketing automation system, segmentation, email list hygiene, domain reputation, website development, and Salesforce integrations.• Migrated legacy IT systems to managed infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) technologies eliminating in house responsibility while adding the benefit of a back-end architecture that is flexible and scalable.• Crafted and implemented processes to automate marketing & sales allowing for near real-time analysis.• Ground-up development of analytics models and reports establishing an enterprise-wide, data-driven marketing strategy.• Designed and implemented lead scoring and nurture models driving marketing qualified leads through top-performing marketing/attribution models.• Management of 20+ websites (Drupal, HTML, Wordpress).• Development of Wordpress plugins to integrate websites, marketing automation system, and Salesforce via API.• Coding and website integration of Google Tag Manager and tracking pixels.• API and Google Analytics integration - Websites, chat, SMS, Salesforce, Salesfusion Marketing Automation.

Successful solo hike 2,190.9 miles over 5 months. Proven ability to overcome obstacles while working on a long-term goal. I hiked through heat, insects, exhaustion, snow, etc. Ability to focus on tasks that were difficult to achieve. The trail equipped me with a set of skills to do anything both physically and mentally while gaining a true sense of what is important and what is not.❖ Proven determination❖ Goal-oriented planning❖ Big picture planning with focused task completion❖ Time/materials/energy management❖ Organization, maintenance, and efficiency❖ Project awareness and quick decision-making skills❖ Networking, mentoring, and team building

Paved the path to adoption for content management, collaboration, mobile device management (BYOD) and other platforms. Responsible for the technology strategy, budget, architecture, implementation and support of all content management and collaboration platforms.• Defined metrics and processes to effectively measure marketing data.• Responsible for all aspects of decision making where it pertained to technology and applications for the line of business.• Architected and led the efforts to migrate from legacy systems to enterprise-class Cloud Computing IaaS platform.

Pioneered the development and implementation of methodology based data-driven marketing services that improved customer acquisition and retention. Responsibilities included writing data collection specifications, multivariate and A/B testing, report development and ongoing analysis of key KPIs. Clients included Yale New Haven Health System, Memorial Hermann Health System, University of Texas, Cleveland Clinic and MedAssets. • Defined agency’s digital roadmap and product offerings.• Established the Analytics/Digital Strategy group.• Mentored and cultivated staff’s ability to perform strategic digital analysis and reporting.• Conceived, planned and implemented agency’s proprietary SEO and web analytics platforms.• Increased profit margins by shifting client spend from low margin media buys to high margin SaaS products and consulting services.

Founded and led this award-winning, full-service advertising, marketing and brand agency which serviced clients nationwide. Under my leadership, the agency evolved from a three-person startup to a robust, 26-employee, $7 million interactive business.• Serviced agency’s largest account, Yale New Haven Health System.• Set policies and procedures for all job functions within the organization.• Managed every aspect of the company’s financials. Clients included: Yale New Haven Health System, University of Colorado, Health Quest Health Systems, Harvard University, Boston University, Mass Eye and Ear Infirmary, and Lahey Clinic.

Provided onsite logistical & operational assistance ensuring the conference ran smoothly. Speakers include: Rachel Maddow - The Rachel Maddow Show (MSNBC) • Former Vice President Joe Biden • Paul Krugman - Economist & Nobel Prize Winner • Wendy Chamberlin - President Middle East Institute & Former US Ambassador to Pakistan

Client List:Eastern Mountain Sports • Brookstone • Striderite • Monster Worldwide/TMP AdComms • Mullen Advertising • Boston Globe • Annalee Dolls • COED Sportswear • JWG Associates • Waterbury Republican American • Boston Magazine