Jon Burns Email & Phone Number

Boston, MA, US

CA

• Award-winning, data-centric marketing professional with 20+ years of experience in implementing strategic marketing and communication plans that raise brand awareness, move people to take action, and deliver.
• Branding
• Segmentation & Retargeting Strategies
• CRM/MAS Integration
• Life Cycle Marketing
• Marketing Automation

• Reported directly to the CEO with accountability for all marketing programs, outbound sales strategies, industry partnerships, investor relations, and customer service & retention. Conducted in-depth market and.
• Planned marketing, sales, product development, etc.
• Developed analytics capabilities (Facebook Analytics, Facebook App Events, Google Analytics).
• Built demand generation function including setup and management of Hubspot marketing automation software.
• Integration and oversight of MarTech.
• Responsible for business strategy, marketing operations, market research, branding, business development, and identifying new market opportunities.

Naples, FL, US

• Oversight and day-day management of all aspects of IT infrastructure, digital marketing technologies, and lead acquisition initiatives. Developed and implemented a conversion/attribution based digital marketing program.
• Management of marketing automation system, segmentation, email list hygiene, domain reputation, website development, and Salesforce integrations.
• Migrated legacy IT systems to managed infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) technologies eliminating in house responsibility while adding the benefit of a back-end architecture that is.
• Crafted and implemented processes to automate marketing & sales allowing for near real-time analysis.
• Ground-up development of analytics models and reports establishing an enterprise-wide, data-driven marketing strategy.
• Designed and implemented lead scoring and nurture models driving marketing qualified leads through top-performing marketing/attribution models.

Successful solo hike 2,190.9 miles over 5 months. Proven ability to overcome obstacles while working on a long-term goal. I hiked through heat, insects, exhaustion, snow, etc. Ability to focus on tasks that were difficult to achieve. The trail equipped me with a set of skills to do anything both physically and mentally while gaining a true sense of what is.

Atkinson, NH, US

• Paved the path to adoption for content management, collaboration, mobile device management (BYOD) and other platforms. Responsible for the technology strategy, budget, architecture, implementation and support of all.
• Defined metrics and processes to effectively measure marketing data.
• Responsible for all aspects of decision making where it pertained to technology and applications for the line of business.
• Architected and led the efforts to migrate from legacy systems to enterprise-class Cloud Computing IaaS platform.

Cleveland, Ohio, US

• Pioneered the development and implementation of methodology based data-driven marketing services that improved customer acquisition and retention. Responsibilities included writing data collection specifications.
• Defined agency’s digital roadmap and product offerings.
• Established the Analytics/Digital Strategy group.
• Mentored and cultivated staff’s ability to perform strategic digital analysis and reporting.
• Conceived, planned and implemented agency’s proprietary SEO and web analytics platforms.
• Increased profit margins by shifting client spend from low margin media buys to high margin SaaS products and consulting services.

US

• Founded and led this award-winning, full-service advertising, marketing and brand agency which serviced clients nationwide. Under my leadership, the agency evolved from a three-person startup to a robust, 26-employee.
• Serviced agency’s largest account, Yale New Haven Health System.
• Set policies and procedures for all job functions within the organization.
• Managed every aspect of the company’s financials. Clients included: Yale New Haven Health System, University of Colorado, Health Quest Health Systems, Harvard University, Boston University, Mass Eye and Ear Infirmary.

Boulder, Colorado, US

• Provided onsite logistical & operational assistance ensuring the conference ran smoothly. Speakers include: Rachel Maddow - The Rachel Maddow Show (MSNBC)
• Former Vice President Joe Biden
• Paul Krugman - Economist & Nobel Prize Winner
• Wendy Chamberlin - President Middle East Institute & Former US Ambassador to Pakistan

• Client List:Eastern Mountain Sports
• Brookstone
• Striderite
• Monster Worldwide/TMP AdComms
• Mullen Advertising
• Boston Globe