Scott Bower Email and Phone Number
With over 30 years of experience in cybersecurity and technical product marketing, I focus on educating the market on advanced security products' technical value. My expertise is backed by numerous cybersecurity and technical marketing certifications, highlighting proficiency in security solutions, product management, and go-to-market strategies.I've cultivated long-term relationships with PMM, Engineering, and Sales teams to drive value and alignment with customer personas. My global experience includes working with customers and resellers and providing technical education to internal sales teams and external partners.Specializing in XDR, ZTA, SASE, AI and ML, DevSecOps, NGFW, EUBA, XSIAM, email, and web security, I integrate these technologies to achieve product mastery and establish thought leadership. Responsibilities include developing trade show content, presentations, and demos, and collaborating with CxOs. Frequently selected as a technical evangelist and presenter.I collaborate with product management, architects, and CTO offices to craft compelling value propositions, messaging, and content. My work includes creating and maintaining technical marketing collateral such as whitepapers, solution briefs, presentations, videos, demos, and blog posts. Close work with Sales Engineering and Enablement teams ensures the rollout of messaging, tools, and content, serving as a technical spokesperson at industry events, conferences, webinars, and customer meetings.Passionate about driving excellence and innovation in cybersecurity, with a proven track record of developing and executing strategies that drive awareness, demand generation, and market leadership. Adept at distilling complex technical concepts into clear, compelling messaging and content. Committed to contributing to the success and growth of the organizations I engage with as a Senior Technical Product Marketing Executive.
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Technical Marketing DirectorProofpoint Jul 2024 - PresentSunnyvale, California, UsAs the Technical Marketing Director at Proofpoint, I am responsible for educating the market on the intricacies of Proofpoint’s value proposition. This role reports to the GVP of Product Marketing.Key Responsibilities:Content Development: Create and maintain impactful marketing materials highlighting Proofpoint’s cutting-edge cybersecurity solutions.Collaboration: Work closely with product management, architects, and the CTO office to craft compelling value propositions, messaging, and content.Sales Alignment: Partner with Sales Engineering and Enablement teams to align technical marketing initiatives with sales strategies.Thought Leadership: Serve as a thought leader and evangelist at industry events, conferences, webinars, and customer meetings.Analyst Relations: Assist in analyst relations to position Proofpoint as a leader in securing the human aspect of the digital world.Storytelling: Utilize deep expertise in evangelism and storytelling to enhance the technical marketing voice across all groups within Proofpoint.
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Senior Technical Product Marketing Manager/Technical Marketing EngineerMezmo Jan 2022 - Sep 2023San Jose, California, UsBy collaborating with the Product, Sales, and Marketing teams, I customize and optimize scanning solutions to tackle the security and operations challenges professionals face. I aim to elevate Mezmo's SecOps positioning by providing valuable insights that empower teams to confidently communicate our unique value proposition. Additionally, I spearhead our participation in industry events to showcase Mezmo's capabilities and establish thought leadership in SecOps.Key Accomplishments• Ensured brand recognition and product adoption by integrating telemetry pipeline within intricate SecOps landscape.• Achieved SecOps Product Mastery through a profound grasp of data flows and telemetry intricacies by enabling precise alignment with evolving SecOps community needs.• Maximized Mezmo's influence in SecOps through proactive engagement with industry thought leaders, shaping product strategies and market positioning.• Enhanced Mezmo's thought leadership by creating and disseminating diverse, technically robust SecOps-centric content, ensuring resonance with our audience.• Championed telemetry-driven solutions in SecOps, leveraging technical prowess and market insights to stand out as a top-tier Technical Marketing Engineer. -
Senior Technical Marketing Manager - Security PlatformSumo Logic Apr 2021 - Jan 2022Redwood City, Ca, UsThrough my direction, Sumo Logic's cloud-native security solutions were aligned with modern SecOps demands, resulting in the delivery of continuous intelligence, real-time analytics, and comprehensive threat detection. My strategic partnerships with SecOps thought leaders expanded industry influence and contributed to the refinement of modern application security and integrated threat intelligence strategies. I provided teams with insights into Sumo Logic's security framework, enabling articulate communication of the platform's strengths in threat detection and investigation.Key Accomplishments• Improved reputation as thought leaders in the security sector by actively representing Sumo Logic's capabilities in security analytics at industry events.• Strengthened brand recognition and established trust by pioneering content that showcased Sumo Logic's expertise in security analytics and investigation.• Fine-tuned security solutions in collaboration with Product, Sales, and Marketing teams, ensuring alignment with contemporary security professionals' challenges.• Maintained cutting-edge security offerings through meticulous market evaluations, solidifying Sumo Logic's leadership in the cloud-native security arena. -
Technical Product Marketing Manager - Cybersecurity, Cloud Security Architectures, Fwaas, Sase, ZtnaCisco Mar 2018 - Nov 2020San Jose, Ca, UsDuring their tenure at Cisco, the author served as an authority on cybersecurity trends and provided advice to the PMM team on various aspects, such as go-to-market plans, market research, launch timelines, messaging refinement, and industry event representation. They played a significant role in elevating Cisco's security product visibility by contributing to tech publications like Cisco ThreatWise TV and participating in trade shows, demos, and white papers. Combining their technical expertise with strategic vision, they ensured that the security offerings met market needs and set industry benchmarks, resulting in driving product adoption, enhancing brand prominence, and positioning Cisco as a leading player in the security industry.Key Accomplishments• Championed cross-business integrations to foster cohesion across products, leading to increased sales engagement with revitalized internal content.• Raised Cisco's firewall business success by formulating strategies to bolster and sustain market share, resulting in an esteemed Gartner Magic Quadrant position and stronger analyst relations.• Guided product development and extracted actionable insights through development of marketing blueprints for network and cloud security products, effectively conveying value propositions to sales teams, partners, and customers. -
Content Security Architect - Senior Technical Marketing Engineer/Technical Marketing ManagerCisco Apr 2012 - Mar 2018San Jose, Ca, UsIn my previous role, I had the opportunity to lead technical marketing campaigns for Email & Web Security. Working closely with Product Management, Sales, and Partners, I was able to amplify our market presence. As a leader, I was responsible for overseeing a global team of technical marketing engineers and managing budgeting, forecasting, talent acquisition, goal setting, and best practice implementation. To evaluate risks, regulations, and competitors, I conducted SWOT analyses regularly, which helped refine our product positioning strategies and ultimately led to an increase in security product sales. My contribution to driving product adoption, enhancing brand visibility, and establishing thought leadership in the security domain was pivotal.Key Accomplishments• Led international training workshops on cutting-edge technologies for sales teams and partners, spearheading global demand-generation efforts.• Blended technical expertise with strategic vision to ensure Email & Web Security solutions met market demands and set industry standards.• Significantly increased revenue by capitalizing on industry relationships and technical expertise to integrate Agari products, revitalizing the email security portfolio and driving cloud transformation.
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Technology Business Development ManagerCisco Apr 2011 - Apr 2012San Jose, Ca, UsAs a Content and End-Point SME, the author directed threat analysis leadership for Product Marketing and Systems Engineering teams. Their role was to ensure that technology offerings matched evolving customer demands. They validated product specifications and served as a liaison between technical experts and product managers to effectively bridge the gap between the two groups.Key Accomplishments• Produced comprehensive market requirement documents to support business cases.• Enriched brand credibility and customer trust by authoring blogs, demos, and technical documents addressing security threats, potential customer impacts, and financial implications.• Supported informed data-driven campaign decisions by guiding business and marketing leaders in aligning technical requirements with business objectives, utilizing KPI analysis.
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Sales Business Development Manager - Webex Mail InitiativeCisco Sep 2010 - Apr 2011San Jose, Ca, Us🔹 Requirement Definition: Collaborated with global Product Management and Field Sales to outline business requirements for Cisco Mail/Webex. Articulated vision and cultivated a sales pipeline for the web-based solution.🔹 Content Leadership: Spearheaded the development of presentations and marketing materials for the Mail SaaS solution, accelerating sales. Championed its value proposition and seamless integration into Cisco's product lineup.In this role, I blended strategic oversight with hands-on execution, ensuring that Cisco Mail/Webex was both technically sound and aligned with market demands. My efforts were instrumental in driving product adoption and enhancing Cisco's SaaS offerings in the market.
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Systems Engineer Manager Borderless Networks - SecurityCisco Aug 2009 - Sep 2010San Jose, Ca, Us🔹 Sales Growth: Leveraged knowledge of sales models and target audiences to expand Borderless Networks Security business, achieving 105% of quota and boosting Email and Web Security sales by 45%.🔹 Team Management: Oversaw a team of 8 engineers across 24 states. Handled staffing, budgeting, goal-setting, performance evaluations, and instilled best practices, cultivating a high-performing unit.🔹 Marketing & Support: Crafted marketing messages and go-to-market strategies for specific customers. Managed issue escalations and ensured top-tier customer support, enhancing overall customer experience.🔹 Cross-Functional Collaboration: Partnered cross-functionally in product development and project prioritization, ensuring alignment of people, products, and technologies to drive growth.In this role, I combined strategic leadership with hands-on execution, ensuring growth in sales and fostering a cohesive, high-performing team aligned with business objectives.
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Cisco/Ironport: Sales Engineer Manager And Lead Technical MarketerCisco Ironport Systems Llc Jun 2007 - Aug 2009🔹 Sales Leadership: Steered the sales engineering team to surpass targets and tap into new markets. Skillfully positioned products to align with customer needs, driving sales momentum.🔹 Product Launch & Team Mentorship: Managed product launch initiatives, propelling product adoption. Acted as a player-coach for a team of 9 engineers, introducing innovative products while nurturing and mentoring emerging talent.In this capacity, I seamlessly merged strategic oversight with hands-on mentorship, ensuring product success in the market and fostering a skilled, high-performing engineering team. -
Field Sales Engineering ManagerCisco Ironport Systems Llc Jan 2004 - Jun 2007
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System EngineerFoundry Networks 2001 - 2004Us
Scott Bower Education Details
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Pace UniversityComputer Science And Business Administration -
Pace University-Pleasantville/Briarcliff CampusComputer Science And Business Administration
Frequently Asked Questions about Scott Bower
What company does Scott Bower work for?
Scott Bower works for Proofpoint
What is Scott Bower's role at the current company?
Scott Bower's current role is Cybersecurity Innovator | Technical Marketing Director.
What schools did Scott Bower attend?
Scott Bower attended Pace University, Pace University-Pleasantville/briarcliff Campus.
Who are Scott Bower's colleagues?
Scott Bower's colleagues are William New, John Patek, David Bouwkamp, Kevin Leusing, Thomas Mcnash, Cherie Reilly, Yigal Meshulam.
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