John C. is a Founder and Director, Product Innovation Studio 8025 at EchoStar Corporation. They is proficient in English, Korean, Cantonese and Mandarin. Colleagues describe them as "John Choi’s leadership as VP of Commercial at Magic Leap has been nothing short of exemplary. His ability to guide a Commercial Team through the complexities of sales, particularly with channel partners, ISV partners, and key accounts, has driven remarkable success. John possesses a unique blend of strategic vision and operational expertise, enabling him to navigate intricate sales processes and foster strong, mutually beneficial partnerships. His deep understanding of the industry and market dynamics has been instrumental in positioning Magic Leap as a leader in the space. John’s commitment to excellence is evident in every aspect of his work. He not only sets a high standard for his team but also provides the guidance and support needed to achieve it. John is not just a VP of Commercial; he is a catalyst for growth and a driving force behind the success of commercial initiatives. I highly recommend John for any Executive Leadership role—his ability to drive excellence in complex sales environments is unparalleled." and "John combines that rare combination of analytical ability and leadership that makes his team want to follow him and be successful. He brings a depth of experience across the distribution, sales and GTM for hardware products and an effortless understanding of what the partner needs. I've been particularly impressed by the way he has managed his team across Asia, Europe and the US through all the twists and turns at Magic Leap showing great personal resilience whilst managing to keep them focussed and delivering."