Joshua Johnson Email & Phone Number

Al Jafiliya

The Ripple Effect being a start up business, required effective and classy communication for brands to recognise the company’s values. My initiatives in planning online and offline content, executing social media strategies and supervising BTL and TTL content communication was vital for other brands to take notice and associate with it. My role saw the participation of super brands like PEPSI, Kenwood and De'Longhi (to name a few) on board and sponsor the company’s independent events and utilise the brand’s creative services. Content generated for press releases saw my articles published as well as identified by social media platforms. My responsibilities of effective communication paved way for new opportunities for The Ripple Effect.• Planned and executed rolled out projects and campaigns• Created operational action plans for sponsor acquisition, retention and satisfaction• Worked along-side the Creative Director to develop marketing plans to improve the brand’s performance• Formulated a database of clients which generated a 62% client response rate• Designed adverts and flyers on promotions and offerings to engage clients• Networked extensively at PR events and expanding connections • Managing the business’ social media presence through generating and publishing content by maintaining social media calendars• Responsible for regional PR plan and coverage through press invites and attending PR related events• Handled content creation for all communication channels• Raked in the sponsorships of SEL Rent-a-car, Kenwood and PEPSI whilst key account managing these accounts through compiling prompt reports and follow ups• Recruited over 40+ temporary and freelance employees based on various project scopes and deliverables• Coordinated of offline and online campaigns• Developed, managed and executed digital strategies and integrated campaigns

Al Jafiliya

• Set up and implemented strategic goals• Designed and developed marketing plans• Oversaw online marketing and advertising• Developed client propositions• Attained the partnerships of leading brands such as PEPSI, Kenwood, De’Longhi and Nikon• Facilitated huge teams to successfully engineer events• Directed and executed independent event productions• Procuring cost-efficient and effective services from suppliers• Devised the tone of the brand• Co-authored, reviewed and verified the market message• Amplifying the brand at networking events• Supervised content that went on traditional and online ad spaces• Strategized and executed content for digital marketing• Actively involved in conceptualising and implementing video and photoshoots integral to bolster brand image

Dubai, United Arab Emirates

Managed transportation of high profile individuals and corporates, executed activations, managed Worker Welfare, established strong communication channels across work streams to facilitateoperations, reporting and presenting to Lead Managers.- Managed 200+ drivers, 40+ staff, 800+ transport vehicles that catered to Expo Leadership, Presidents and their delegates as well as 2000+ Expo workforce and 500+ celebrities that participated in the Expo- Planned and supervised 100+ timely dispatches on a daily basis- Structured administrative functions to enhance delivery of service to entities that rely on Expo Transport Operations- Spearheaded transport related activations for families on site- Worked alongside various functions such as Logistics, Marketing, Protocol Guest Services, Facilities Management, Site Management, Landlords and 3rd party contractors to facilitate optimal depot, fleetand transport operations- Reporting facts and figures to Expo Management- Tasked directly by the Lead Manager to Project Lead activations across Expo and delivered successfully- Fostered collaborations across work streams through recreational activities

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Worked on Dubai Ride 2021 handling 250 onsite staff through pre-event and event day. A spectacle that hosted 30,000+, my responsibility ensured capable recruitment, deployment of quality staff across the iconic Sheikh Zayed road, show up and professional execution.

United Arab Emirates

Overview: Managed and facilitated Flights, Concierge, Ground Transportation and Security for the 11 Headline Talent Celebrities that performed at the Expo Opening Ceremony.• Tracked COVID protocols and visa requirements for flying in from Italy, France, USA, UK, Saudi Arabia, Egypt, and Lebanon• Stand-ins for the HLT and surveying the spaces of performance, backstage, security, and mandating changes with the Stage Management and Choreography teams• Traffic Management: Managed plans for transportation for the celebrities during their personal stay, rehearsals and show day• Transportation: Planned over 200 hours of their travel and transport in and around Dubai• Security: Ensuring safety of the celebs and their entourage over 108 hours of their presence in Dubai• Supervised Operation Plans of the stay, rehearsals, event, and check out• Accreditation of vendors in Ground Transportation and Security• Created RFP’s and worked closely with procurement team projecting budgets, collating quotes, and justifying suppliers

New Century Tower, Deira

My role required identifying and maintaining relationships with High Net-worth Individuals, educating them on new liquid investment opportunities. Apart from selling Indian real estate investment services, I focussed on building a personal bond and maintaining their trust. I held educational conferences, client movie night programs with special discounts alongside referral programs. As an added incentive, their life stories were published in the well known magazine called The International Indian.• Provided investment solutions for clients in meetings held with the Directors and the rest of the team• Generated leads at property shows and marketing activations• Closure of prospective sales leads with a 70% client engagement rate• Advocating new opportunities and service improvements to clients involved in working in the Automotive and Government Sectors• Set up and implemented strategic goals to further client identification and sales closures• Secured re-transactional sales• Developed new business pitches and propositions to both B2C and B2B clients• Being the interface between the customer and all relevant divisions be it legal or administration• Conducted presentations on topics of Client Relationships and Prospecting to team members and directors • Mentored newly recruited team members• Initiated Client Bonding programs by hosting movie and dinner nights which fostered relationships and transactions• CRM based analysis and compilation of reports on business challenges and customer concerns for semi-annual analysis to better sales approach • Administered info sessions for prospective clients to raise their confidence in investments• Managed key client accounts of HNI clients in Automotive, Government and Retail Sectors

Dubai, United Arab Emirates

For students who aim to enter highly ranked universities, The Princeton Review is a leading prep centre in the world. I fostered students into programs based on their goals. I organised information sessions to ensure they chose the right programs and held consultations which guided them through the enrolment process.• Educated prospective students on further studies based on their personal goals• Fostered students into programs based on their goals in SAT’s, GMAT, GRE, IELTS or TOEFL to enter high end universities• Ensured consultation for students throughout the enrollment process to enter the right programs based on their requirements• Corresponded and organized information sessions for current and prospective candidates• Arbitrated in educational fairs namely, GITEX, QS MBA Fair, MBA Fair, Access MBA to name a few

Dubai, United Arab Emirates

I joined Comet Logistics as an intern in order to be part of a corporate environment. I coordinated clearance of goods for the company by liaising with port officials. I communicated with consignees and agents to pre-alert them on release of these goods from the port. I was also moderately part of identifying 3rd party suppliers.• Data entry for invoices and custom clearance documentation• Coordinated clearance of goods at the port • Regulated filing for invoices• Followed up / Coordinated with suppliers and customers• Pre-alerted consignees and routing orders to agents prior to arrival of goods

Dubai, United Arab Emirates

My responsibility was to followup with loan accounts that were overdue and to ensure the collection of the outstanding money.• Responsible for contacting overdue accounts to collect outstanding balances• Retrieving information to generate call lists• Collection of outstanding accounts

Bachelor’S Degree, Mass Communication/Media Studies

Activities and Societies: Football, Presentations, DramaInvolved in visual art projects, dance, drama and captained the university.

Education record

Activities and Societies: Athletics, Public SpeakingHead of the Student Council, public speaking and presentations