Steve Mitchell Email & Phone Number

Peoria, Az, Us

Phoenix, Arizona Area

Phoenix, Arizona Area

• Manage internal Marketing & Strategy Team within Arizona’s largest commercial print and design firm. • Introduced Automotive category to team and implemented more detailed processes and procedures to ensure future long term growth. • Reduced outstanding receivables by 71%, increased billings by 13%. • Established a future vision of becoming an external advertising agency. • Led team to receive their first ever Phoenix Ad Club ADDY Award.

Phoenix, Arizona Area

• Re-Launched Automotive division of agency after being non-existent since 1992. • Account list grew from zero to 40 in 2 years. • Responsible for an additional $1,000,000 in agency billing in first 9 months of division re-launch to over $5 Million in 3 years of existence. • Led agency in acquisition, negotiation and management of all automotive Tier 3 accounts within agency.• Developed all automotive branding, marketing plans and initiatives for clients. • Educate and direct all internal teams on auto business, creative, coop advertising and legal • In tandem with Media department, assist in negotiation of all media (traditional & digital).

Phoenix, Arizona Area

• Managed & led all Tier 3 Automotive on Univision TV/Radio and Internet properties in 10 U.S. Markets. • Provided training and expertise for over 50 Account Executives and 25 Managers as to automotive industry structure/profit centers/dealership culture. • Responsible for a revenue growth of 63% from 2011 to 2012. • Exceeded revenue goals by 54% from 2011 to 2012.• Designed and developed strategic marketing plans for Tier 3 Automotive clients to reach the Hispanic Market; Presented industry research through R.L. Polk to both internal and external clients.• Assisted sales teams in understanding “the language” of dealers, critical in Automotive selling.• Assisted General Market advertising clients build their brand in the Hispanic space.

Peoria, Az

• Responsible for billing of over $3.25 million annually – resulting in over $475,000 in commission to Agency on an annual basis. • In 2010, clients averaged 33% market share increase versus 2009. • Created opportunities for incremental revenue among existing clients; Managed all Marketing & Advertising for 19 clients in 5 states. • Coordinated client services within all Agency departments (Media, Accounting, Creative, & Production).• Supervised staff of 10 people to guarantee deadlines for client projects and needs were met.• Interacted, provided direction and kept clients updated on industry trends daily.

Phoenix, Arizona Area

¥ Developed brand & strategic marketing plans for key clients including Barrett-Jackson Auto Auction, Valley Honda Dealers and Tier 3 Automotive Dealerships in Arizona & California. ¥ Created marketing database for multiple dealerships and dealership association. ¥ Structured marketing elements for advertising agency client pitches. ¥ Formulated SWOT Analysis for each client and prospective clients to maximize results.¥ Maintained updated reporting and industry trends for clients.

¥ Managed Marketing plans and strategies for AutoNation Dealerships in Phoenix and Tucson markets. ¥ Structured advertising plans to satisfy both dealer and manufacturer needs. ¥ Implemented each store’s advertising budget on a monthly basis. ¥ Attended Manufacturer Marketing meetings and seminars on behalf of client. ¥ Maintained updated reporting and industry trends for clients. ¥ Client market share increased an average of 18% year-over-year from 2003 - 2007. ¥ Played pivotal role in AutoNation re-brand to “Power” during tenure.