Sjoerd De Bruijn Email & Phone Number

Amsterdam, NH, NL

Naarden, The Netherlands

SelanCare BV is exclusief distributeur in Nederland voor DR.CYJ Hair Fillers. Deze nr.1 haarfiller ter wereld stopt het haaruitvalproces direct en stimuleert de terug groei van dikker en sterker haar. DR.CYJ Hair Filler bestaat uit een revolutionaire formule van 7 unieke gepatenteerde peptiden i.c.m. hyaluronzuur.

Zevenaar

Essilor is wereldwijd marktleider op het gebied van brillenglazen, met Varilux als belangrijkste merk. In de Benelux bedient Essilor haar klanten (zelfstandige opticiens) binnen het Uneyeted partnerprogramma met een groot scala aan strategische marketing en sales ondersteunende tools, programma's, producten en diensten. Verantwoordelijkheden:- Strategie.

Amsterdam Area, Netherlands

Strategie, advies, conceptontwikkeling, aansturing, uitvoering m.b.t.:- Het doorontwikkelen van het door Essilor, i.s.m. Loyalty Lab, ontwikkelde klantcontactprogramma voor zelfstandige opticiens - Marketing conceptontwikkeling binnen het B2B business & marketing support programma Uneyeted.

Amsterdam Area, Netherlands

Advies, ontwikkeling en ondersteuning aan o.a.:- Groupon: focus op private-label deals t.b.v. externe loyalty programma’s- Dermatoloog E. Brenninkmeijer: Business plan Moedervlek Centrum- Allergan: B-2-B Business Service Concept gericht op cosmetisch artsen

Developing and deploying an ongoing loyalty-driven customer contact (lifecycle) strategy and program, aiming at realizing up- and cross-sell, lowering churn, creating brand loyalty and stimulating product usage. By setting the direction for our e-mail marketing, database and CRM infrastructure and executing in- and external subscriber research projects.

Within Douwe Egberts I was employed on a interim base by Loyalty Lab and was working on a CRM project and was responsible for implementing and managing the new loyalty reward program Douwe Egberts &meer. I have been working on several BTL value added direct mailings and set up Customer Lifecycle mailings.

Within the matrix organization (BU Volkswagen - CRM&M) I managed the loyalty program ‘Volkswagen Inclusief” and the online platform ‘Mijnvolkswagen.nl’. Within this program I determined the loyalty marketing direction in order to increase Volkswagen and dealership retention. Besides I initialized and coordinated relevant loyalty campaigns and created.

Responsible for developing and implementing an Audi loyalty program. Besides I created several loyalty campaigns during the customer lifecycle of the Audi driver.

Dunck is a full-service loyalty marketing agency that consults companies on customer loyalty. It creates and implements loyalty marketing concepts and programs. In this job I set up the loyalty product and service portfolio of Dunck and was commercially responsible for acquiring and initializing new loyalty projects at prospects.

To define and excel the benefit policy within all our loyalty programs with respect to co-marketing, sponsorships, loyalty privileges, joint promotions, barter deals and strategic partnerships in order to increase structural, financial and emotional commitment for clients like: Fortis, FNV, CZ, PGGM, Scania, Q-Park.

Quantitative customer research on 500 opticians, who participated within Alliance Loyalty Program. The research-results were used in composing my final thesis for a Master degree in Marketing (final grade 7,5)

On the Business Line Mass Market of KPN Mobile I performed market research on the relationship between KPN and its retailers and evaluated several strategic co-marketing partnerships. As a result of the outcomes I implemented a dealer incentive program and created several trade marketing campaigns.

Master, International Business

Education record