Skai Spooner Email & Phone Number

Canada

Toronto, Canada Area

MiQ is a programmatic media partner for marketers and advertising agencies. We’re experts in data science, analytics and programmatic trading, and we make sure you’re always spending your digital media investments on the right things in the right places.Headquartered in London, MiQ operates globally from 18 offices across 7 countries. Our 800+ employees work with the world’s leading brands and media agencies.

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Eyereturn is a digital technology company transforming the way that brands advertise online. Supporting advertising agencies, publishers and brands with a full-service programmatic advertising solution: Ad Serving, Demand Side Platform, Data Management Platform, Verification Solution, Campaign Analytics, Advanced Targeting and Creative Production Services including HTML5 support and Dynamic Optimization. Develop the marketing strategy to drive brand awareness, and execute a marketing plan inline with company objectives that includes the following:• Identifying and pursuing opportunities to retain and acquire new customers• Deploy social media and PR initiatives• Organize speaking engagements and sponsorships (Marketing Magazine, IAB, MediaPost OMMA, Association of Canadian Advertisers, and more)• Manage advertising campaigns to generate leads and awareness• Implement thought leadership initiatives with supporting multi-media content • Manage ongoing website and content updates• Identify and source promotional merchandise and branding opportunities• Manage the development of sales materials and external communications (one-pagers, case studies, marketing insights)• Event planning for all internal company events and agency partners• Consistently monitor and evaluate ongoing tactics while evaluating new innovative ideas

Toronto, Canada Area

Oversaw the implementation of Ideon’s product & service positioning, which included building a yearly marketing plan and budget. Supported all team members (sales, publishing, ad operations) to create successful digital strategies for: display, branding, sponsored content, programmatic buying, direct response and mobile campaigns. Planed and managed the execution of innovative branding events for Ideon Media and our exclusive digital properties (29secrets.com, Complex Media, AmongMen.com and the Savvy Mom Group). Ensured exceptional event execution with the goal of driving sales leads and building product awareness. Additional responsibilities included: creating and sending out a quarterly company newsletter, managing billing and invoicing processes, PR, and social media.• Strong understanding of digital advertising, online media buying, and emerging digital technologies.

Toronto, Ontario

Assisted in the development of business strategies leading to successful business growth and digital advertising sales. Secured and maintained mutually beneficial relationships with clients and publishers while managing campaigns - from idea creation, creative implementation, tracking delivery, and post-mortem analytics. Through this process, helped produce new client-offerings for cross-sells.

Social Media Marketing CoordinatorStrategized and implemented many online media initiatives. While serving as a 'brand ambassador' for the Webkinz brand, I promoted awareness while driving communication strategies that support business objectives. Specialties include: relationship building, PR, branding, lead generation, event planning, the ability to identify and segment target audiences, as well as traditional PR initiatives. Online Advertising CoordinatorWorked alongside internal departments (development, interactive, art) to create custom campaigns to maximize advertisers ad dollars. While prospecting new clients, I helped find new streams of display advertising revenue. Provided input for the creative development of banners, responded to RFP's and create custom presentations.

First Canadian Place, Toronto

Processed securities and account related activity for client accounts on the Investment Management system. Classified, priced and set up new securities as well as posted daily rejected transactions from FMC system while making use of Global Plus system. Maintained a database of policy trade parameters which enabled the business to track broker commission payouts.

Integrated Branding Certificate - Completed With Distinction, Digital Communication And Media/Multimedia

Honours Bachelor Of Commerce, Marketing And Human Resources