Our newly branded digital AI company spun-out from Autogrow focused on sharing our knowledge and expertise with data, artificial intelligence and plant science to transform the controlled environment agriculture industry toward more sustainable food production.My role focuses on building and overseeing the product team and ensuring we build products that impact the industry and enable our customers to do their best work.The product focus was on the core SaaS platform FarmRoad (https://www.farmroad.io) and modular services delivered on the platform. Responsibilities• Develop product vision and align it with business vision • Develop product strategy and align it with business strategy • Develop and manage product roadmap • Grow, manage and mentor the team including product owners, managers, designers and researchers • Align product with other business units including engineering, marketing, sales and finance • Establish and oversee product/market research Achievements• Built the product team from zero to seven to support three engineering teams and one innovation team. This includes one product owner, two product managers, two product/UX designers, one researcher and one customer trial specialist. • Introduced a product development process to shift validation of ideas from post development to predesign. This was implemented in order to ensure we built the right product as quickly as possible by identifying and solving the most valuable problems. • Introduced the concept of deep vs shallow products and built a culture of focus in order to develop sufficient value to drive adoption. • Took the core SaaS product from concept to market and then expanded the offering into additional services. • Led research into AI technology solutions to determine the technical strategy to lay the foundation for future innovation and differentiation. • Participated in a winning hackathon (internal) team exploring a real-time labour tracking and reporting tool.

In January 2021, the Autogrow business was divided into two seperate entities. I continued as Head of Product for WayBeyond Ltd. The roles and responsibilities in both roles were essentially identical. See above for role details.

After working as an external consultant with Bevie for eighteen months they offered me a full-time position based in Auckland.• Contributed to the transition from physical product to software product and the establishment of a community SaaS platform to expand into a larger market segment (planned 10x growth over two years).• Managed monetisation of software products to introduce additional revenue streams.• Established agile practices and managed the transition from waterfall for both the team and business leadership.• Directed design in order to unify visual identity and user experience across web, mobile apps and IoT devices.• Defined mobile architecture strategy.• Worked closely with marketing and DevOps to establish a more robust international e-commerce presence and laid the foundation for expansion into new regions.

While transitioning from South Africa to New Zealand I consulted with two businesses (one in South Africa and the other in New Zealand).• Developed a platform strategy to expand market reach and value proposition.• Established and mentored an in-house mobile app development team.• Directed user experience and user interface design for both web and mobile applications.• Managed cross-functional initiatives including, C-suite executives, marketing, engineering and design.

I merged Sub-Lime Media with DigitLab due to our complementary service offering and to allow me to focus on my core skills of technical strategy and direction for both our business and for our clients. In this role I had the opportunity to work with many different clients and in many different industries. This included tier 1 banking, retail and FMCG among others.• Managed international clients and suppliers.• Acted as an outsourced Product Manager for a number of startups.• Was responsible for managing and directing the engineering team.• Built and led a dedicated mobile app development team.• Was involved with leading the introduction of OKRs (Objectives and Key Results) to the business.• Established a mobile strategy framework.• Co-authored a Customer Experience framework.• Initiated R&D projects (Incl. Machine Learning and Augmented Reality).

Monocle is a SaaS product developed at DigitLab to target a niche of data analytics tools tailored for marketing professionals needing real-time answers rather than just access to data.My role covered strategic direction and management of all stages of development from productideation to go-to-market. It also included overseeing DevOps (AWS, Elasticsearch, Datasift) and Data Science (Incl. Machine Learning/NLP for sentiment analysis) along with engineering and marketing.Once launched, I led projects for tier 1 banking and retail clients among others.

A SaaS product in the web-to-print (web2print) space facilitation the ordering of personalised marketing collateral. My role covered strategic direction and management of all stages of development from product ideation through to end-of-life (of certain features) and some pivots in-between.

Sub-Lime Media was focused on digital media development with core competencies in online application development and later mobile application development.• New Business Development• Technical Direction• Creative Direction (UI & UX)• Project Management• Software Development• Team Leadership & Development