Steve Kennedy Email & Phone Number

• As a Marketing Manager, I lead the development and execution of strategic marketing plans to drive brand awareness, customer engagement, and revenue growth. My responsibilities include:
• Strategic Planning: Crafting and implementing comprehensive marketing strategies that align with business objectives and market trends.
• Campaign Management: Overseeing the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
• Market Research: Conducting market analysis to identify opportunities, understand customer needs, and stay ahead of industry trends.
• Budget Management:Allocating and managing marketing budgets to ensure cost-effective use of resources and maximum ROI.
• Performance Analysis: Monitoring and analyzing campaign performance metrics to measure success and inform future strategies.

• SK Graphic Design is a freelance graphic design firm for small to mid-size companies.
• Designed and managed several hundred client projects, in a wide array of industries, that included, but were not limited to the following creative design deliverables:
• Websites: (blogs, eCommerce, and social networking communities)
• Digital Media: (email ads, online newsletters, banner ads, social media campaigns)
• Print: (sales sheets, brochures, direct mail ads, banners, print ads, trade show booth graphics)
• Brand Identity: (logo, business cards, letterhead, envelopes, presentation handouts, PowerPoint)

• Responsible for all graphic design projects, promotional campaigns, client relations, and marketing strategies.
• Enhanced organic webinar and course conversion rates by 12% via A/B testing of landing pages for a better-performing conversion funnel.
• Increased course signup conversions by 15% from paid sources (PPC, SMM, Display, and Retargeting).
• Utilize Adobe Creative Suite, Photoshop, and illustrator Premiere to deliver high-quality work on tight schedules.
• Increased monthly organic website traffic by 28% using inbound marketing techniques like blogging, article writing, and creating social media posts.
• Managed all website content through WordPress CMS.

• Welfont is a national commercial and residential real estate company that specializes in providing real estate investors and the nonprofit sector with a wide range of services, including brokerage representation.
• Collaborate with cross-functional teams, including agents, to develop content / messaging on various marketing pieces
• Develop and maintain a company social media presence through organic marketing
• Manage all updates to company websites (WordPress)
• Write or contract with writers to produce content and/or press releases
• Photograph and/or video all company events or people for use in social media/marketing/recruiting efforts

Tampa/St. Petersburg, Florida Area

• Manage and coordinate graphic design projects from concept through completion while also using freelancers, consultants and vendors
• Work closely with agents and internal marketing to create a vision, co-hesive designs and consistently meet deadlines and requirements
• Create/edit client video testimonials using Adobe Premiere for use in social media, website and YouTube/Vimeo
• Design and implement website changes using WordPress and Photoshop

• Managed five team members, providing mentoring, creative leadership, and art direction while at the same monitoring workloads and removing any roadblocks.
• Developed creative layouts for weekly advertisements - advo and inserts, brochures, direct mail, signage, and the company’s corporate identity materials.
• Guided the creative vision and ensured brand consistency across digital products, publications, and events.
• Implemented Trello, a project management tool, to help bridge the internal communication gap on projects.

Warrenville

• Created design pieces, from concept to production, that included brochures, flyers, tradeshow signage, environmental graphics, and ads.
• Cover design/development of 500+ page catalogs through STEP Database.
• Provide one-on-one account management on most projects.

• Created digital design pieces, from concept to production, that included newsletters, e-mail ad campaigns and banner ads.
• Designed and produced dozens of different traditional print pieces from concept to production.
• Provided one-on-one account management on several projects.
• Developed and successfully implemented procedures for project workflow and Quality Control assurance that saved the company thousands of dollars.
• Managed a team of two designers and a copywriter.
• Oversaw all phases of a client project, from initial brainstorm and concept development to determining and maintaining project schedule and timely follow-up on each project.

• Managed a team of two designers.
• Assisted GM in developing/implementing procedures for project workflow.
• Worked with Production Manager to determine daily work assignments.
• Acquired extensive business-to-business experience in the financial, healthcare, highway safety, industrial/manufacturing, and technologies industries.

• Established solid communication skills through both client and vendor contacts.
• Provided art direction at photo shoots to achieve client’s desired outcomes.
• Attended press checks to assure Quality Control during printing.
• Established CD archival system for projects after completion.
• Presented conceptual ideas to clients when needed.
• Created detailed design comps for client presentation and new business prospects.