Steve Kennedy Email & Phone Number

As a Marketing Manager, I lead the development and execution of strategic marketing plans to drive brand awareness, customer engagement, and revenue growth. My responsibilities include:• Strategic Planning: Crafting and implementing comprehensive marketing strategies that align with business objectives and market trends.• Campaign Management: Overseeing the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.• Market Research: Conducting market analysis to identify opportunities, understand customer needs, and stay ahead of industry trends.• Budget Management:Allocating and managing marketing budgets to ensure cost-effective use of resources and maximum ROI.• Performance Analysis: Monitoring and analyzing campaign performance metrics to measure success and inform future strategies.• Collaboration: Working closely with cross-functional teams, including sales, tech support, and customer client, to ensure cohesive and effective marketing efforts.• Graphic Design: Creating visually appealing graphics for marketing materials, social media, and the website.• Web Development: Overseeing the development and maintenance of the company website to ensure it is user-friendly and up-to-date.

SK Graphic Design is a freelance graphic design firm for small to mid-size companies.• Designed and managed several hundred client projects, in a wide array of industries, that included, but were not limited to the following creative design deliverables: • Websites: (blogs, eCommerce, and social networking communities)• Digital Media: (email ads, online newsletters, banner ads, social media campaigns) • Print: (sales sheets, brochures, direct mail ads, banners, print ads, trade show booth graphics)• Brand Identity: (logo, business cards, letterhead, envelopes, presentation handouts, PowerPoint)• Consumer & B2B Products: (book covers, audio covers, hair styling products, fitness products)• Personally managed a diverse staff of designers, programmers, and creative freelance consultants. • Developed profitable strategic alliances with influential business associations, community groups and multiple small businesses. Client work involved: • Over a hundred different small businesses, such as Clear Path Capital, Bring It, Linked Investigations, Susan’s Healthy Gourmet, Advantage Technologies, Alicia Ashley International, Redding Hair Care and FuseMedia Inc.• Leading nonprofit centers and community groups such as Center for Cancer Counseling, Ottawa Chamber of Commerce, Los Angeles Area Chamber of Commerce, NOBEL Women, The JET Foundation, Ottawa Industrial Park and NBCSi.

• Responsible for all graphic design projects, promotional campaigns, client relations, and marketing strategies.• Enhanced organic webinar and course conversion rates by 12% via A/B testing of landing pages for a better-performing conversion funnel.• Increased course signup conversions by 15% from paid sources (PPC, SMM, Display, and Retargeting).• Utilize Adobe Creative Suite, Photoshop, and illustrator Premiere to deliver high-quality work on tight schedules.•Increased monthly organic website traffic by 28% using inbound marketing techniques like blogging, article writing, and creating social media posts.• Managed all website content through WordPress CMS.• Responsible for course setups, video editing with Adobe Premiere, and distribution of CEU content.• Gained a 10% increase in annual revenue by turning our free webinars into paid content, which resulted in higher quality attendees.• Executed marketing campaigns for the company’s SaaS product through email marketing, monthly webinars, and virtual/live courses.

Welfont is a national commercial and residential real estate company that specializes in providing real estate investors and the nonprofit sector with a wide range of services, including brokerage representation, advisory, marketing, underwriting, due diligence, financial services, asset management, and dispositions. Welfont is also the only company in America to make the Top 50 on both the Inc. 5000 and Entrepreneur 360™ list in 2018 and 2019.• Collaborate with cross-functional teams, including agents, to develop content / messaging on various marketing pieces• Develop and maintain a company social media presence through organic marketing• Manage all updates to company websites (WordPress)• Write or contract with writers to produce content and/or press releases• Photograph and/or video all company events or people for use in social media/marketing/recruiting efforts• Implemented different digital marketing tools and techniques, such as organic social media, paid social media, email marketing, re-targeting, content creation, Google Analytics, Mouseflow and SEO• Reputation Management which consisted of creating positive web content, monitoring online activity, responding to all online reviews, applying for various awards/recognitions and completing best place to work surveys• Manage brand growth and brand consistency through all visual and graphic assets, as well as content• Instrumental in 100% of company adopting a project management system (Trello) to track all projects of business• Create landing pages for recruitment advertisements to track the success of social media and/or PPC campaigns

Tampa/St. Petersburg, Florida Area

• Manage and coordinate graphic design projects from concept through completion while also using freelancers, consultants and vendors• Work closely with agents and internal marketing to create a vision, co-hesive designs and consistently meet deadlines and requirements• Create/edit client video testimonials using Adobe Premiere for use in social media, website and YouTube/Vimeo• Design and implement website changes using WordPress and Photoshop

• Managed five team members, providing mentoring, creative leadership, and art direction while at the same monitoring workloads and removing any roadblocks.• Developed creative layouts for weekly advertisements - advo and inserts, brochures, direct mail, signage, and the company’s corporate identity materials.• Guided the creative vision and ensured brand consistency across digital products, publications, and events.• Implemented Trello, a project management tool, to help bridge the internal communication gap on projects.

Warrenville

• Created design pieces, from concept to production, that included brochures, flyers, tradeshow signage, environmental graphics, and ads.• Cover design/development of 500+ page catalogs through STEP Database.• Provide one-on-one account management on most projects.

• Created digital design pieces, from concept to production, that included newsletters, e-mail ad campaigns and banner ads.• Designed and produced dozens of different traditional print pieces from concept to production.• Provided one-on-one account management on several projects. • Developed and successfully implemented procedures for project workflow and Quality Control assurance that saved the company thousands of dollars.• Managed a team of two designers and a copywriter.• Oversaw all phases of a client project, from initial brainstorm and concept development to determining and maintaining project schedule and timely follow-up on each project.

• Managed a team of two designers.• Assisted GM in developing/implementing procedures for project workflow.• Worked with Production Manager to determine daily work assignments.• Acquired extensive business-to-business experience in the financial, healthcare, highway safety, industrial/manufacturing, and technologies industries.

• Established solid communication skills through both client and vendor contacts.• Provided art direction at photo shoots to achieve client’s desired outcomes. • Attended press checks to assure Quality Control during printing.• Established CD archival system for projects after completion.• Presented conceptual ideas to clients when needed.• Created detailed design comps for client presentation and new business prospects.• Gained knowledge of computer software/hardware.• Acquired organizational skills by maintaining cohesive work files.• Designed and produced various advertising materials ranging from print ads and direct mail campaigns to brand identity programs and sales brochures.