Campaign planning and buying for Disney+ Hotstar – AVOD and SVOD- Strategize and design a media roadmap for show launches, movies premiers, a brand refresh, tent pole properties and sustenance activities- Single-handedly optimised media resources to promote properties, market prioritisation, multimedia optimisation, campaign budgeting, billing, and tracking, agency management, content integrations, vendor selection, and working with the PR team for reviews and native content- Ensuring cost efficiency to achieve overall performance objectives for improved ROI of campaigns within the established budget guidelines- Insightful analysis of the category trends and performance, and consistently evaluating media opportunities and recommendations- Efficiently manage the large volume of business, ensuring operational excellence and exceptional brilliance- Maintain high-level project status and maintain a relationship with internal as well as external stakeholders to build Trust, Confidence and Credibility

- Strategizes and executed national and multinational campaigns - Design quarterly and annual strategies to drive volume growth in the existing as well as new geographies- Study trends, markets, and specific TG’s behaviour to develop repository of knowledge- Designing ROI metrics for campaigns by using proprietary media tools- Liaison between client and other agencies- Campaign Planning, Negotiation and Execution - Optimize media plan basis given a budget to maximize reach and meet communication objectives effectively - Strategically planned and executed RBL IPO campaign - International campaigns for CEAT Bike Tyres - Nepal - Generating purchase and Release orders - Planned and Executed Web Realty Show - CTM

- Media Planning, buying and negotiations on deals - Tracking and optimizing campaign budget - 360 Degree campaign planning for T1 Prima Race- Vendor Management - Media Research, Media Usage trends - Competition Analysis - Analysis of completion activities, spends and trends - Analyzing upcoming media trends and media opportunities

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