Defines and drives the product vision and strategy for the Bazaarvoice client experience, unifying and simplifying the workflows used by thousands of clients to manage their Bazaarvoice implementations, user-generated content and performance analytics.Collaborates with product managers, UX designers and engineering leads to simplify and consolidate product functionality; reducing engineering and support costs through improved scalability.

Led the strategy and development of General Motors’ Application Design System, a set of rules, guidelines and reusable components empowering hundreds of GM Software Developers with tools to create customer applications that are intuitive, attractive and efficient. Created & delivered the product roadmap and marketing strategy, presenting to multiple business units, development teams, external partners and executive leadership to achieve broad adoption; significantly reducing development costs… Show more Led the strategy and development of General Motors’ Application Design System, a set of rules, guidelines and reusable components empowering hundreds of GM Software Developers with tools to create customer applications that are intuitive, attractive and efficient. Created & delivered the product roadmap and marketing strategy, presenting to multiple business units, development teams, external partners and executive leadership to achieve broad adoption; significantly reducing development costs through efficiency.Championed the User-Centered Design Process, balancing business objectives and technical limitations to create experiences that improve brand loyalty and build life-long customer relationships. Show less

Led the product design & development for the redesign of the online ordering experience used by 16,000+ B2B customers, responsible for over 2B in yearly revenue. Responsive design & UX enhancements expected to increase order completion by 5-15%.Provided the product vision, development roadmap, and served as the user advocate from concept through execution of commerce-focused applications.Presented and evangelized the product vision across multiple business units, internal… Show more Led the product design & development for the redesign of the online ordering experience used by 16,000+ B2B customers, responsible for over 2B in yearly revenue. Responsive design & UX enhancements expected to increase order completion by 5-15%.Provided the product vision, development roadmap, and served as the user advocate from concept through execution of commerce-focused applications.Presented and evangelized the product vision across multiple business units, internal technical teams, external development partners and executive leadership.Evaluated Google Analytics data, customer and stakeholder insight, internal capabilities, budget and timelines to create prioritized, efficient development strategies for bringing products and product features to market.Served as liaison between internal and external business and development teams, overseeing development to assure the product vision was collectively understood and well-executed. Show less

Oversaw product development for live streaming startup, yielding acquisition in 2 years. Performed competitive analysis, UX planning, prioritized and led development of NowLive's Streaming platformPlatform was utilized by high-profile clients such as Warner Bros., Lionsgate, Universal Pictures and Summit Entertainment for live events such as the red carpet premieres for The Hunger Games, Twilight, Dark Knight and The HobbitDetermined and prioritized product requirements, created… Show more Oversaw product development for live streaming startup, yielding acquisition in 2 years. Performed competitive analysis, UX planning, prioritized and led development of NowLive's Streaming platformPlatform was utilized by high-profile clients such as Warner Bros., Lionsgate, Universal Pictures and Summit Entertainment for live events such as the red carpet premieres for The Hunger Games, Twilight, Dark Knight and The HobbitDetermined and prioritized product requirements, created wireframes and design comps to inform design of the back-end event management system as well as all user-facing experiencesHired and directed diverse team of back and front-end developers in the execution of the product design, construction, testing and launchDeveloped product marketing strategy to simplify and uniquely position NowLive's product offerings in the marketplace.Client, executive and development team liason, communicating complex technical information in a manner most appropriate to the audience. Show less

Led the creative design and development strategy for interactive film marketing campaigns. Oversaw development and rollout of official sites, mobile experiences, and multi-platform advertisingIdeation & conceptual development, evaluating target demographics tailoring key art and messaging appropriately.Selected appropriate creative vendors and technical partners based on skill, timeline and budgetCreated and delivered concept presentations for both internal teams and… Show more Led the creative design and development strategy for interactive film marketing campaigns. Oversaw development and rollout of official sites, mobile experiences, and multi-platform advertisingIdeation & conceptual development, evaluating target demographics tailoring key art and messaging appropriately.Selected appropriate creative vendors and technical partners based on skill, timeline and budgetCreated and delivered concept presentations for both internal teams and filmmakers Show less

Provided creative objectives and design strategy for SOAPnet.com, hired design talent and directed both internal and external teamsWorked closely with development lead to assure technically feasible interaction models & designsEvaluated initiatives, assessed effort, budgets and timelines to make determinations of appropriate resources

Analyzed and presented competitive brand analysis within the Entertainment News vertical. Garnered executive approval for redesign of the “Access Hollywood” identity package in order to improve brand distinction and product recognitionServed as Creative Director for the redesign of the Access Hollywood logo. Provided design direction while serving as liaison between executives and vendorsEvaluated user behavior via site analytics, leading stakeholder discussions and developing… Show more Analyzed and presented competitive brand analysis within the Entertainment News vertical. Garnered executive approval for redesign of the “Access Hollywood” identity package in order to improve brand distinction and product recognitionServed as Creative Director for the redesign of the Access Hollywood logo. Provided design direction while serving as liaison between executives and vendorsEvaluated user behavior via site analytics, leading stakeholder discussions and developing wireframes for an improved AccessHollywood.com Show less

Reviewed existing internal applications, proposing and implementing improved layouts, navigation structure and overall presentation of informationImplemented procedures for managing design & content responsibilities to maximize
resource efficiencyManaged off-site designers, ensuring deliverables were on brand and consistent