Sarah King Email & Phone Number

Detroit, Mi, Us

Northville, Michigan, United States

• Develop and execute digital communication strategies aligned with the region's goals and objectives.• Manage the company's digital platforms, including website and social media channels.• Create and curate engaging and relevant content for online platforms to enhance brand visibility and engagement.• Provide strategic guidance and recommendations to company executives and leaders on digital communication strategies.• Monitor and analyze digital performance metrics, providing insights and recommendations for continuous improvement.• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels.• Stay up-to-date with industry trends and digital communication best practices to maintain a competitive edge.• Assist with event planning and implementation• Develop event marketing materials and promotional strategies to drive attendance and engagement at events.

• Providing social media management, consulting, branding, copywriting, paid social advertising and more to companies who are looking to enhance their social media presence• Experience in working with automotive, beauty, fashion, health and fitness, home improvement, and government.

Pontiac, Michigan, United States

• Created, organized, and coordinated social media content for the @OakGov brand.• Monitored online communities and channels by responding to online posts, questions, inquiries and messages through daily community management.• Tracked and updated social media usage statistics and metrics.• Worked with departments to maintain Oakland County’s social media standards, policies, procedures and brand standards and assists with the administration of social media platforms including social media site setup, security, roles and permissions.• Assisted in development of social media documentation including instruction manuals, FAQ’s, knowledge documents, user manuals and other social media documentation.• Worked with the Digital Editorial Team to assist with filming at events happening in the county. • Assisted with the brand reputation management of County Executive and leadership team on digital platforms.• Member of Emergency Management Response Team. Leads the digital communication response.• Increased followings on @OakGov branding as of August 2022: Facebook by 81%, Instagram by 114%, LinkedIn by 86%, and Twitter by 20%. • Finalist for 2020 Government Social Media’s Golden Post Awards for Best Instagram Presence and served as a speaker on social media policy during their 2022 Conference in Dallas, Texas.

Pontiac, Michigan

Contractor through Arrow Strategies

Royal Oak, Mi

• Worked with Summer Safari Camp and "after dark" educational programs for children with varying ages from 5 to 13. The camp and programs allow children to experience the zoo in a unique and personalized way.• Planned, organized and lead various activities within the Summer Safari program and educational sessions such as Family Fun Friday and Twilight Trails.• Assisted with hands-on activities, games, craft activities, singing and interacting with guests.• Worked in a team setting with a dynamic and diverse staff.

Royal Oak

• Researched and drafted press releases, newsletter profiles, talking points, social media content and other PR-related copy.• Scheduled media interviews and video/photo shoots.• Escorted local and national media personnel through the Zoo.• Made edits and proofread copy.• Assembled and organized publicity reports, media clips and press kits.

Birmingham, Michigan

• Created, posted and managed content for clients on social platforms, especially onFacebook, Instagram and Twitter.• Managed influencer marketing for clients.• Built, engaged and managed new and existing relationships with onlinecommunities through daily community management.• Engaged with clients daily to ensure clear and open communication.• Reported and analyzed social analytics on accounts and created reports to tracksuccesses.• Created and implemented proposals for new clients.• Participated in various webinars and provided insight in order to help keep up withsocial trends.• Increased social following for one of our clients by 1436.28% in seven months.

Royal Oak, Michigan

•Assisted with the creation of communications materials for various automotive and technology clients.•Monitored media coverage across local and national outlets and created detailed coverage reports that analyzed and organized findings for clients.•Promoted and managed Eisbrenner Public Relations' social media platforms by creating engaging content for followers.•Created blog posts for the SPEAKeasy intern blog.

Shepherd, Mi

• Created promotional materials in order to increase awareness of the Girls on the Run Central Michigan council and program.• Assisted with the implementation of their inaugural fundraising event. The event resulted in increased awareness and funding for the program.

Mount Pleasant, Mi

• Worked in a team setting in order to promote the 30th annual Homecoming 5K at Central Michigan University. • Created engaging social media content to engage followers and encourage participation in the 5K.• Partnered with local radio stations to promote event.• Worked with Special Olympics of Michigan staff to implement the event successfully.

Troy, Michigan

•Assisted with coordination and implementation of various Hour Media Events. •Planned and implemented silent auction for Best of Detroit Party for over 2,000 guests. •Performed marketing/event research and analysis to be used to improve current events and create new events for the company to host. •Assisted in organizing events such as the Best of Detroit Party, Luxury Bridal Show, DBusiness Breakfast Series and Downtown Living Tour on behalf of Hour Media.

Mount Pleasant Mi

Managed all social media content for Fraternity and Sorority Life at CMU. • Increased engagement on all platforms.• Enhanced marketing techniques by creating new content through creation and implementation of social media plans.

Mount Pleasant Mi

Assisted with all public relations content and implementation of events put on through the Advocacy and Outreach Board within the Volunteer Center. • Increased awareness and caused an increase of attendance on Issue Day 2016.• Created flyers and press releases for upcoming events.• Handled media coverage.• Works with the board in order to design, plan and implement events within allotted time frame.

A social platform that allows writers to create unique content and enhance their writing skills: writing specifically for the Central Michigan University division.• Numerously received the most shares from my division on weekly articles.• Received over five thousand shares on multiple articles written.

Rochester Hills, Mi

• Sales encouragement to customers• Sales relative to incoming customers• Stocked shelves and designing displays throughout the store• Documenting sales technologically

Washington, Mi

• Customer Service • Group Communications

Master'S Degree, Strategic Communications, 4.0

With a specialization in organizational communication for leadership

Baa, Integrative Public Relations, 3.76

Activities and Societies: Alpha Sigma Alpha, CMU Women's Club Lacrosse Team, Chippewa Marching Band, PRSSA, PR Central, Lunch Buddies.

High School Diploma