Developed and executed social media content strategies aimed at international clients in China， creating social media content calendars for different clients（IVCEO/PAYPAL/ANTA), and providing brand copywriting and daily content creation.

1.Created annual marketing plans and strategy proposals; presented them to clients.2.Produced creative content, including microfilm scripts, articles, H5 pages, and long comics.3.Coordinated with external teams, including illustrators and videographers, to ensure timely project delivery.4.Managed and operated the WeChat account "Wuliangye Cloud Store."5.Client: Wuliangye.

1.Wrote creative copy for daily brand activities, including posters, social media posts, and video scripts.2.Participated in client proposals, discussing creative concepts and ideas.3.Clients: Siemens, Suning, Bank of Nanjing.

1.Developed creative concepts for brand promotion, advertising themes, and offline events;2.Wrote various types of copy, such as social media posts, press releases, video scripts, and H5 pages, tailored to client needs.3.Independently managed the company's WeChat account, including content and event promotion.4.Key clients: Jiangsu Sports Lottery, Yanghe, Jiangsu Unicom, Jiangsu Bank.

1.Analyzed brand tone and consumer insights under the guidance of the Creative Director.2.Participated in brainstorming sessions, developing creative ideas and converting them into effective copy.3.Clients: Wyeth, Haier, Dianping, Gf.