Specialising in Digital Media, Marketing and Technology. Projects have included organisational design, business case analysis, go-to-market planning, competitive analysis, social media, CMS systems, new product feasibility assessment, planning and launch across various market sections. Clients include: Harvey Norman Technology for Business, Pancast, The Sydney Private Hospital and Intelligence Assist.

Reporting to: Founder & Director MarketsLead the commercial strategy and sales operations for the soft-launch of the New Zealand Climate Impact Market (NZCIM).

Reporting to: CEOTasked with stabilising core business operations and preparing the agency for growth. Responsible for business strategy, operations and leadership of the New Zealand and Philippines team of 40+ employees. Key tasks included the preparation of the annual budget in conjunction with the CEO and CFO, maintaining partner, vendor and client relationships and implementation of strategic plans, policies and processes, as well overall management of human resources and initiatives to promote company vision and culture.

Reporting to: CEOWorking alongside the CFO, CEO and functional leads to support the due diligence, acquisition and integration of Davanti Consulting into the Dentsu group. Created and executed the integration plan; a complex multi-market deal of a mature business within Dentsu Aegis Network (NZ) and a start-up within Isobar (AU).

Reporting to: Vice President, Asia Pacific Responsible for the P&L of the Australian and New Zealand business, leading commercial growth of Videology products and technical solutions. An expert with deep of knowledge of the converging TV and Video ecosystem, tasked with stabilizing the business and pivoting from demand and supply-side video platform to advanced TV.

Reporting to: Chief Operating OfficerA new role created after winning a global GroupM contract for Symphony, a media workflow management and trading platform for agencies. Responsible for rapid mobilisation and remote leadership of the global cross-functional implementation team, analysing market opportunities and devising strategic plans for new market entry across twenty countries in APAC and EMEA.

Reporting to: Group Commercial DirectorSymphony was re-launched as a supply and a demand-side agency workflow trading platform, increasing platform ad spend by 39% from $1.65b to $2.3b. Responsible for transformation initiatives which delivered material and sustainable bottom line improvements, transforming Adslot from a start-up to a sustainable global business with strong performance culture and executional capabilities.

Reporting to: Director of InnovationSymphony launched in Hong Kong, Japan and Singapore, increasing the complexity of balancing core platform with customised and configurable feature development and integrations for new markets and the growing global network of 650+ publishers. Responsible for product planning, execution and marketing, including; gathering detailed user requirements, prioritising feature lists, defining product vision and collaborating with stakeholder groups to create a roadmap supporting company strategy, customer satisfaction and revenue targets.

Reporting to: Managing Director, Asia PacificGroupM APAC contract signed in 2007, which altered the business from a diversified advertising technology portfolio to a Symphony platform strategy. New markets launched in China, UK and the USA. Responsible for growing and mentoring a high-performing regional team that worked cross-functionally to on-board, train and support clients and establish new capabilities through vendor partnerships and alliances.

Reporting to: Managing Director, Australia and New ZealandA period of market expansion and product diversification; product portfolio included workflow management, ad serving, real time bidding, search, rich media and search engine optimisation. Responsible for establishing and leading a remote team in New Zealand, devising training programs, evaluating new products and devising go-to-market strategies.

Reporting to: Chief Executive OfficerAustralian lean start-up, invited to join the founding team as employee #5 and contribute during the company’s validation phase to defining product and market fit. Launched Symphony, a first to market product which positioned Facilitate Digital at the forefront of innovative, locally developed advertising workflow technology. Responsible for establishing a client services team and service plan; service level agreements (SLAs), escalation procedures, reporting and supporting CRM tools.

Reporting to: Head of Sales OperationsA contract role undertaken to further knowledge of the sell-side of media, was responsible for revenue generation via sales order fulfilment within Yahoo!7’s proprietary inventory management system, inventory estimation, product creation, research and maintenance of customer relationship management systems.

Reporting to: General ManagerA founding member of Mindshare’s digital media planning and buying business unit, mDigital. Created systems and processes for the management of digital campaigns, prepared client reporting, assisted with appraisal and management of technology vendors and established preferred relationship status with creative agencies and publishers.