+ Managed all creative elements and overall strategic vision of marketing collaterals; shaped and guided creative paths. + Developed pitch decks and brand stories for the company’s various services based on qualitative market analysis, which led to funding and new business opportunities. + Managed both company and client social media platforms; results include tripling the number of likes for a client’s Facebook page over the course of two months. + Aligned creative functions and… Show more + Managed all creative elements and overall strategic vision of marketing collaterals; shaped and guided creative paths. + Developed pitch decks and brand stories for the company’s various services based on qualitative market analysis, which led to funding and new business opportunities. + Managed both company and client social media platforms; results include tripling the number of likes for a client’s Facebook page over the course of two months. + Aligned creative functions and led the company’s communication and presentation efforts on the client side. + Wrote and/or edited copy for all product lines and client projects.+ Built and developed new business relationships at international tech conferences such as RISE and Tech in Asia.Key clients:DBS, Align Technology, Facebook, Singtel, Takeda, MUIS Show less

+ Scheduled and managed copy projects to ensure smooth project management in line with client timelines. + Exercised copy control on all copy projects to ensure consistency and standards of copywriting. + Actively involved in the brainstorming and development of copy themes, marketing collateral and taglines for client marketing campaigns. + Crafted advertorials, press releases and technical documents while ensuring strict adherence to grammatical rules and effective communication… Show more + Scheduled and managed copy projects to ensure smooth project management in line with client timelines. + Exercised copy control on all copy projects to ensure consistency and standards of copywriting. + Actively involved in the brainstorming and development of copy themes, marketing collateral and taglines for client marketing campaigns. + Crafted advertorials, press releases and technical documents while ensuring strict adherence to grammatical rules and effective communication principles+ Worked closely with the art director and designers to ensure that copy tone and style are consistent with visual tone and style+ Conducted research for competitor analysis and to better understand audience demographics.+ Received the Award of Excellence in the annual international "Kazakhstan in the Eyes of Foreign Media" content organised by the Ministry and the Club of Chief Editors of Kazakhstan.Key clients:NATAS, PA, ICPAS, IPOS, NTUC, Epson, Etiqa, Nespresso Show less

+ Liaised with clients and cultivated creative copy for below-the-line and above-the-line campaigns.+ Proofread documents to ensure consistency and proper use of punctuation, grammar and syntax.+ Actively involved in brainstorming of ‘out of the box’ ideas for advertising copy, company websites and eDMs.+ Developed and wrote blogs and social media posts for Facebook and Instagram + Conducted interviews and covered events for write-ups and press releases.+ Involved in the… Show more + Liaised with clients and cultivated creative copy for below-the-line and above-the-line campaigns.+ Proofread documents to ensure consistency and proper use of punctuation, grammar and syntax.+ Actively involved in brainstorming of ‘out of the box’ ideas for advertising copy, company websites and eDMs.+ Developed and wrote blogs and social media posts for Facebook and Instagram + Conducted interviews and covered events for write-ups and press releases.+ Involved in the research, collation and rewriting of materials for annual reports. + Published in Reader’s Digest and ‘The First Chair – Singapore Business Gurus 2013’.Key clients:IHG, CAG, NUS, Standard Chartered, Reader’s Digest, SingHealth Show less

+ Created new business opportunities and forged relationships with new clients through cold calling or referrals from media owners. + Actively involved in brainstorming of ‘out of the box’ ideas for rebranding and product launches; as well as pitching and presentation of creative ideas to new and existing clients.+ Serviced existing clientele and aided them in the execution and planning of advertising campaigns within their budget. + Involved in the recommendation of advertising… Show more + Created new business opportunities and forged relationships with new clients through cold calling or referrals from media owners. + Actively involved in brainstorming of ‘out of the box’ ideas for rebranding and product launches; as well as pitching and presentation of creative ideas to new and existing clients.+ Serviced existing clientele and aided them in the execution and planning of advertising campaigns within their budget. + Involved in the recommendation of advertising platforms, liaison with media owners and artwork design coordination. + Wrote and edited copy to suit clients’ advertising needs in various industries through target audience analysis.+ Involved in the management and execution of Heart, Mind & Body Festival 2011 held at Suntec City convention hall in June 2011. Duties included cold calling for sale of event booth spaces, servicing of event clients as well as logistics support. Show less