Interlective is a tech solution agency specialising in helping businesses thrive in the digital world. As a technological service provider for all things digital, we connect businesses with technology by crafting customised digital solutions across the B2B and B2C spaces. In adopting a user-centric approach, we capture and engage digital audiences to deliver unforgettable branded digital experiences. With the belief that online engagement drives business, we wanted to create unique user-centric digital strategies that would help companies stand out in the minds of their consumers. I’m responsible for managing key accounts, UX/UI design and providing strategic insights and direction to help our clients enhance their digital presence. For more info, visit: https://interlective.com/Key activities:Growth Hacking | Management | Brand Positioning | Project/Client Management | UI/UX | Digital Strategy | Analytics and Reporting

Proof Perfect is Singapore’s first and longest-standing copywriting agency in Singapore, offering proven effective copywriting, editing and proofreading services for a wide range of print and web materials. In my role as the Art Director, I was responsible for the company’s creative vision and artistic approach. Besides managing the design team, I was also in charge of developing and executing digital marketing strategies, spearheading the company’s SEO and SEM campaigns and improving the usability, design and conversion rates of the company’s website.In addition, I engaged with clients and worked closely with them to achieve their digital strategies and enhance their online branding. Through this, I was able to boost their online presence across various social media platforms and search engines. Key activities:Digital Marketing | Strategy | Social Media Management | Email Marketing | Web Development | Print Design | Conceptualisation | Branding | Media Strategy | Brand Positioning | Project/Client Management | Content Promotion | UX/UI

The Brand Theatre is a brand consultancy that specialises in helping B2B, B2C and government organisations launch world-class brand performances.As the company’s Art Director, I managed a creative team and oversaw the overall design and concepts for each project. I also liaised with clients to understand their brand and ensure that their desired message was accurately and effectively conveyed through various mediums. In addition, I developed detailed budgets and timelines to meet the client’s objectives.Key activities:Brand/Marketing Strategy and full campaign execution working with various stakeholders

Business Continuity Management Institute (BCM Institute) is a leading global Business Continuity Management (BCM) Institute that promotes and develops key BCM and Resilience disciplines for a variety of industries and clients around the world. As the in-house multimedia developer, I was in charge of digital media and all printed materials. I also managed a team, supporting and guiding them in conceptualising and creating various marketing materials. The highlight of my career at BCM Institute was rebranding and refreshing the company’s certification programme. Besides consolidating the courses to make them more relevant and concise, I redesigned the course materials so they were more user-friendly.Key activities:Conceptualisation | Digital Marketing | Website Revamps | Print Design | Multimedia

The Brand Theatre is a brand consultancy that specialises in helping B2B, B2C and government organisations launch world-class brand performances.I joined The Brand Theatre as a multimedia developer, taking charge of the company’s brand and digital strategy. As part of my role, I worked closely with clients to conceptualise and create various strategies for their brands. I was also responsible for designing collaterals and communication for web, print and digital media. Key activities:Brand Building | Brand Strategy | Rebranding | Digital Marketing | Web Development | Print Design | Conceptualisation | UX/UI