I offer a range of freelance services, including content development, travel writing, guiding, and career document creation. With a background in public relations, I have experience writing to a wide variety of audiences from experiential travelers to college students to empty nesters. While I pride myself on my research abilities, my current areas of subject expertise include a variety of work/life balance and wellness topics, post-secondary education, and career development. Whether I'm developing content strategies, leading travel tours, or crafting resumes, I aim to help my clients achieve success.My key projects in this role include:• Earned 1.76M blog page views in 2021, an increase of almost 50% over 2020, contributing to a five-member content team charged with driving social media engagement for a major remote job search website. • Delivered 1M+ page views annually as author and editor of the Tampa destination guide for the popular travel website, USA Today 10 Best, reporting on sightseeing, restaurants, hotels, and nightlife. • Attained a 300% increase in followers for local non-profit by planning and developing social media content utilizing Facebook and Instagram platforms to establish an engaged community of over 9.6K.• Contributed to 2017, 2018, 2019, 2020, and 2022 Tampa visitor guide and developed additional website content including conducting and transcribing interviews with local businesspeople and personalities.• Achieved 99% customer satisfaction rating for creating branded resumes, LinkedIn profiles, and cover letters for remote job seekers as a contractor and individual consultant.

I am contracted to craft branded resumes, LinkedIn profiles, and cover letters for remote job seekers. Following my initial hire as a resume writer, I was recruited by department leadership to take on an additional role as Content Editor/Creator to edit and create finished drafts of blog posts, articles, industry reports, and website content.Key Projects:• Supported the corporate brand and conveyed appropriate tone for target audience through writing and editing career and job search related content, also reviewed for grammatical and spelling errors.• Achieved 100% approval rate for resume projects and delivered within limited deadlines. • Increased interviews and callbacks for resume clients by strategically aligning client experience, education, and achievements with intended target audience. • Optimized engagement by adding relevant keywords to posts, completing WordPress Yoast plug-in SEO package.

I contribute a wide variety of travel content to this online travel website. Delivering over 1 million page views annually, I was the writer/editor of Tampa destination guide content for the USA Today travel website, 10 Best, reporting on sightseeing, restaurants, hotels, and nightlife. I created top ten lists, write articles, and direct readers to the top attractions and hidden gems of the Tampa Bay region . . . thus transforming their trips from frustrating to fabulous.

I was recruited to establish an evidence-based public relations and marketing strategy from scratch for a prestigious research university library system with six locations. To that end, I began my tenure by conducting a formal audit of communication structures and resources to develop customized strategies and campaigns aligned with unit goals. Leading and mentoring two assistants, I implemented plans, executed special events, and produced and distributed creative print collateral and digital assets.Highlights of my accomplishments in this position include :• Earned nationwide, prime-time coverage of an event celebrating the repatriation of historic documents and artifacts from Britain, facility by video/photo uploads to Canadian media.• Attracted 10K+ visitors to a large public exhibition of historic materials with responsibility for spearheading project planning and execution and administering a budget of $50K. • Increased awareness and interaction with an audience of 50K students through comprehensive back-to-school campaigns that included production of collateral and signage for six locations and a series of special events.• Promoted goodwill among 2K faculty members via a variety of specialized advertising campaigns.• Engaged donors as a member of the development team charged with providing public relations expertise and communication resources to enhance multi-million donor cultivation and stewardship activities.

I planned and executed communication strategies, leading a communication assistant and department website administrator to execute a busy schedule of multi-channel projects and campaigns. My achievements in this role included:• Increased awareness and enhanced department reputation by establishing communication functions for this large organization with several hundred employees and 6 locations • Facilitated the development of the department’s 5-year strategic plan including assisting with the establishment of the process structure and ensuring alignment with university-wide strategies • Led the re-development of the libraries’ website including developing a comprehensive request for proposal, managing bid solicitation, and supervising the website development and testing processes