Shannon Young Email and Phone Number

Lead growth marketing initiatives for Mutiny Branding and its clients.

Developed a comprehensive marketing strategy and a clearly defined implementation plan to support the next phase of growth for Mutiny. Utilized an integrated marketing strategy approach to develop a plan that would boost brand awareness, generate new leads, increase conversion rates, and create client advocacy that leads to overall revenue growth for the business.

Led the execution of a company wide rebrand. ・Project managed website build in collaboration with development team, design team, SEO team, and copywriter to ensure best user experience

Marketing Director at Zollege reporting directly to the CRO and leading a marketing team including a copywriter, content strategist, creative director, designer, social media strategist, social media manager, PPC agency, SEO agency, and web developer.∙ Established and led a new team including a PPC agency, an SEO agency, 6 creative contractors, a web developer, and an events admin. ∙ Initiated company wide rebrand including a brand architecture restructure to improve scalability of the business and led team in implementation in close collaboration with project manager, CRO, and creative contractors to ensure smooth transition both internally and externally. ∙ Develop and executed on organic content strategy leveraging email, text, social, and blogs to increase organic leads 15% 2022-2023. ∙ Collaborated with the executive team to create yearly budgets and quarterly marketing OKR’s leading to 10% topline growth. ∙ Measured and reported on sales and marketing performance to assess against KPI’s and optimize towards revenue goals.∙ Collected data and concisely presented important findings to executive stakeholders and board members.

Marketing Manager at Zollege. Served all Dental Assistant, Medical Assistant, and Coding schools under the umbrella of Zollege.∙ Managed a team of 2 marketing associates, 2 designers, a copywriter, and a PPC agency.∙ Optimized paid marketing strategy across PPC and social media decreasing increasing conversions from paid sources 12%.∙ Wrote and designed nurture email campaigns with a 30% open rate that contributed to 22% increase in lead-to-customer conversion.∙ Increased lead numbers 200% through organic content and paid marketing 2020-2022.∙ Leveraged Hubspot and internal data systems to create a data warehouse in Google suite freezing historical data in time allowing for improved data analysis and goal setting.∙ Mentored team members on professional growth.

∙ Developed and implemented digital marketing strategy across all businesses under Vandelay Education, now Zollege.∙ Spearheaded and executed on a complete revamp of all Meta marketing campaigns, ad sets, and ads leading to 14% customer growth.∙ Drafted and maintained posting calendar, wrote post copy, edited photography, and designed graphics for organic social media. ∙ Planned and executed on both paid and organic content strategy for 90+ social media accounts.

Going Global is a documentary series I created with two classmates about the students studying Global Media and Communications at the LSE. As Producer I: • Spearhead the project and set the agenda in order to align topics with the mission and overall story arch• Manage relationships with the Videographer and assistant to schedule interviews and filming dates, leveraging Google Drive• Oversee the filming and editing process as well as publish and promote completed videos on Instagram, Facebook, and YouTubeAs Interviewer I:• Recruit participants and schedule one-on-one meetings to de-brief perspective interviewees on the project and discuss video topics• Research and write 10-15 interview questions on the agreed topic in collaboration with the interviewee and the documentary team• Conduct on-camera interviews, leveraging interpersonal skills and relationship-building tactics to maintain rapport

MSc in Global Media and Communications

• Fostered TES Global’s relationships with university researchers, professors, and administrative professionals around the world • Discussed TES Global’s goals with university contacts and provided technical support as needed • Researched university contact information and updated TES Global’s spreadsheets accordingly to build comprehensive contact lists

• Planned and executed triweekly English lessons for international classes, developing games and interactive activities • Facilitated cultural and academic understanding between students from various socioeconomic backgrounds• Evaluated students’ progress through exams and projects and recorded evaluations for students and parents

• Planed and execute triweekly English lessons for international classes, developing games and interactive activities • Facilitated cultural and academic understanding between students from various socioeconomic backgrounds• Evaluated students’ progress through exams and projects and recorded evaluations for students and parents

• Planed and execute triweekly English lessons for international classes, developing games and interactive activities • Facilitated cultural and academic understanding between students from various socioeconomic backgrounds• Evaluated students’ progress through exams and projects and recorded evaluations for students and parents

• Conducted English grammar, vocabulary, reading, and writing lessons for more than 50 non-Native English speaking young adults• Evaluated students’ progress in all areas of the English language and determined linguistic advancement • Prepared students from diverse backgrounds for the fast-paced and challenging environment of a US University

• Assisted non-native teachers in the explanation of English pronunciation, vocabulary, and grammar• Explained difficult concepts in English as well as shared knowledge of American culture to two schools of students, ages 3 to 17• Planed and executed individual lessons with students, utilizing available materials and classroom Internet technology

• Assisted non-native teachers in the explanation of English pronunciation, vocabulary, and grammar• Explained difficult concepts in English as well as shared knowledge of American culture to two schools of students, ages 3 to 17• Planed and executed individual lessons with students, utilizing available materials and classroom Internet technology