1. Become a visible and vocal member of International roaming, games product and loyalty program to contribute the desired prepaid segment business growth, resulting in a 134% of 2023 YoY Growth.2. Drive the launch and marketing of new products and strategic initiatives.. This includes:• Articulate the available customer voice insights, previous learnings, market trend and latest competitive landscape to finalize proposal and ideation of new or enhanced product concept.• Liase with related development, legal, marketing, finance, partnership, customer service, analytics and touchpoint team from initial product introduction to post-launch performance monitoring • Market sizing and business casing and development of detailed business requirements.• Roll out scheme/promos to ensure achievement of business objectives• Tracking and analyzing competition including tariffs, trade schemes, promotions, advertising and using this data to support decision making.Achievement: 1. Launched and scaled a highly successful Loyalty Program, named XL Poin. Integrating personalized offers and rewards that boosted 1mio redeemed subs in first 6 month and increased overall brand loyalty through higher TNPS score.2. Improved and managed exclusive Games Offers, collaborating with leading game developers to create compelling content that attracted +17% paid users and increased +16% transaction growth in H1 2024.3. Recognized as a Top Performer for driving product margin in 2024

Plan & manage the overall product direction, strategy, marketing communication, implementation and monitoring for content and OTT focusing on Games including content store management, product selection and market segmentation with the objectives of achieving the required yearly revenue & subscribers target, customer satisfaction and brand promise. Responsible for:• Be the primary point of contact for top global games executives and key developers.• Develop scaled solutions, specifically for gaming products performance. Synthesize Game Developer or Publisher and its payment gateway partner feedback and advocate product improvements with the capability to drive key product innovations or opportunities.• Manage comprehensive, cross-functional activities including product betas, positioning, policy, product documentation and collateral• Partner with the Segment Head, Business Partner & Finance Team, Legal Team, Product Development, Engineering or Technical Team, Marketing Communications and other key teams• Assist in business strategy development, goal setting, and capacity planning• Identifying and track key performance metrics• Understand policies and risks with the ability to effectively translate them into sound processes or communications• Maintain a relationship of the gaming ecosystem, like: Game developer/publisher, payment gateway, etc.Project: FUN Menu myXL/AXISNET, CODA Shop, Google Play Store, UNIPIN, Garena Free Fire, Mobile Legends and UPOINTAchievement: 2019: more than 110% of revenue and 140% of user YoY Growth. manage >IDR 600Bio of Revenue Volume2020: 1. >14% of revenue growth. manage >IDR 700Bio of Revenue and >37Mio of transaction Volume2. Launch Games Top Up Menu in both myXL and axisnet Apps, >Millions trx in first 10 months2021: more than 80% YoY revenue growth, manage >IDR 1.2 Trillion of Revenue and >75Mio of transaction Volume2022: >9% YoY growth overall and 45% of specific key initiative, manage >IDR 1.35 Trillion of Revenue

Coordinates and manages product development projects. Evaluates and resolves product feasibility, design optimization, and production issues, including but not limited to determining specifications, product requirements, production timetables and post launch product enhancement & monitoring.Works with related departments to establish a design, technology, product development, and vendor strategy. Ensures that development team literature match product or business owner specifications. Monitors existing client base and manages third party or vendor to keep the project timeline and meet its objectives.Mission: adding more reasons to use XL Product for subscribers and growing company and personal performance at the same time.Project: iflix, VIU, Microsoft, Klix TV for 2018 World Cup Program, Airtime & Data Loan, SMS & USSD Banking and Value Added Services (VAS).Skills: Product Development, Requirements Analysis, People & Project Management, Understanding the Customer, Competitive Analysis.Team Member: 3 + 1 Managed Service TeamInter-Departments Connection: Product or Business Owner, Business Partner, Scrum Master Team, Vendor or Partnership Team, Legal Team, Technical Team (IT Security, Monitoring, Developer and Architect) and Finance Department.

Develop and deliver go-to-market (GTM) marketing strategy for assigned Digital Service new product or service initiatives, include: digital marketing, marketing communications to fulfill its objectives.Key deliveries:1. Launched Dongeng Naura Card, a special membership card for NAURA (one of super talented kids idol in Indonesia) fans2. Digital Marketing include Social Media management - Launched & managed Instagram Account @DongengNauraCard + several regional sub-account, to amplify product awareness & engage regularly with Dongeng Naura Card holder - 10K organic Followers in a month

Delivering more added values to XL Subscribers, so that they can enjoy interesting (music and video related) services on their mobile. Responsible for Mobile Payment/Telco Carrier Billing integration, Business Performance Growth and Digital Marketing Strategy.Key Deliveries:1. Business Development: Achieve 136% of revenue target2. Partnerships & Product Development: 3 New Services Launched + 12 Product Enhancement3. Digital Marketing: utilize internal and paid inventory to maximize ROIProject:KlikFilmThe latest Indonesia Box Office Movies Portal/Application, So XL Subscriber can watch Warkop DKI (Classic Comedy Film to the latest Raditya Dika's film) from their mobile phone anytime and anywhere.GenflixA cool portal/Application for Soccer Freaks, especially for those who always want to be updated about the latest match on British Premiere League, Serie A, La Liga, etc. XL subscribers can watch live streaming match, recorded videos, Bigmatch Highlights and some Korean, Thai and Indonesia movies & drama as well.Video Asik by VuclipXL Subscribers can get the current trending videos, Entertainment news about Hollywood Mogul, and other interesting curated short clips in one portal.XL Music LiveAn IVR based, music streaming service. So XL subscribers can enjoy their favorite tracks from their mobile phone, anytime, anywhere. Just dial 23401Hotrod VideoA dedicated data plan for Video Streaming Freaks. So that, they can access YouTube, Viki and Dailymotion with Bigger quota and less worries. More details: http://www.xl.co.id/id/yang-baru/promosi/hotrod-video

Key Deliveries:1. Social Media Management: 1mio subscribers Raditya Dika's Youtube Channel project2. Become the first YouTube Audience Growth Certified Multi Channel Network (MCN)3. Acquired new Top YouTubers (including individual creators, music label & e-commerce) to the NetworkYoutube Certified means successfully completing an in-depth training program and passing a final exam to demonstrate expertise. Subjects: YouTube Platform and Channel Strategy, Creator Strategies for Sustainable Viewership, Audience Development Strategy and Methods, Google sales, Monetization, YouTube Analytics and Reporting, Copyright, Rights Management, Content ID Misuse• Youtube Channel Management best practices, includes: Channel Strategy, Audience Growth Optimization and Content Programming Calendar. Projects: Raditya Dika, SkinnyIndonesian24, Edho Zell, Bayu Skak, Natasha Farani, HijUp.com, Reza (Arap) Oktovian, ZOYA, Nyunyu Digital Media, Aprilio Kingdom, KECI Music, Duo (Arab) Harbatah, Arief Muhammad aka @Poconggg, etc.• Celebrity’s digital content (VAS) monetization through Youtube, iTunes and other Digital Content Store. Projects: Pevita Pearce, Indra Bekti, Saykoji, GIGI, Vierratale, Bisma Karisma of SM*SH, Cherrybelle, Last Child, Jerry Aurum, etc.• Partner management, including develop and maintain strong relationships with key partners. Manage day to day partner relationships with a focus on growth activities, such as: Research & Development, Approach, Presenting and Dealing, Follow ups, Next Action Plans, Legal Documentation, Analyze key distribution performance metrics and Reporting. • Digital Program Development for LAST CHILD and ASHILLA, includes: Social Media Page Monetization, Brand Endorsement and Social Media Activities.

Product Marketing & Business Development for in-house program/services with adding the latest trending music content to build program awareness and growthKey deliveries:1. Acquire new Top Music Labels as Content Partner (ex: Nagaswara, Sony Music, Alfa Music, Emotion, RPM, Millionaires Club). So that, we can bundle its music videos with our in-house program.2. Create a joint program with certain Telco Operator to push revenue & subscribers.3. Media Planning - Collaborate with media agency to have the best TVC Placement Schedule

Developing and apply marketing strategy to monetize digital music content, not limited but include:1. Online & Offline Acquisition Marketing Program:Acquire song owner, music publisher or music label to join our music network to monetize their digital content assets2. Business Development:Collaborate with related parties (ex: Telco Operators, Radio Stations, Agencies or Brands/Advertisers) to benefiting each business objectives

- Collecting the documentation when a 2G CME project is on going and finished at a certain site.- Collaborating with engineer to make sure that BAST is approved and signed by Telkomsel.

Become the public face, or voice, of programs broadcast on television. Work on a variety of platforms including local and national television.Key deliveries: to entertain and inform the audience by presenting information or entertainment in an accessible and attractive way. Introduce, host (or co-host) a programme, create links between items, introduce and interview guests and interact with the audience. It covers news, live reporting event, sport, music and lifestyle.Several program that being handled: Seputar Bandung Raya, Inpakta, Lintas Mancanegara News Presenter and Reporter

Become listener's best friend by integrating music, story and advertising in an attractive way.