Sled Hill Brandworks is a dynamic Brand Strategy, Product Innovation, and Consumer Insights Agency, specializing in the optimization of product innovation, new product launches and strategic brand positioning. Sled Hill leverages the power of customer and consumer insights to drive informed and strategic decision-making for successful launches that deliver year after year. • Product Excellence: proven track record of creating and launching superior products across a variety of… Show more Sled Hill Brandworks is a dynamic Brand Strategy, Product Innovation, and Consumer Insights Agency, specializing in the optimization of product innovation, new product launches and strategic brand positioning. Sled Hill leverages the power of customer and consumer insights to drive informed and strategic decision-making for successful launches that deliver year after year. • Product Excellence: proven track record of creating and launching superior products across a variety of categories, including natural, aromatherapy, therapeutic, and CBD spaces. • Relationship Building: strong emphasis on fostering and nurturing meaningful relationships and improving clients and suppliers competencies. • Cross-Functional Expertise: Combine the power of internal and external teams to design out problems before they happen to improve efficiency, margins and deliver better, longer-lasting results. • Efficient Operations: Oversee production coordination by working closely with contract fillers and component suppliers to optimize operational efficiency. • Quality Assurance: Collaborate with manufacturers to facilitate production and conduct thorough onsite inspections to uphold the highest quality standards, ensuring that products are consistently of the highest quality.At Sled Hill Brandworks, our mission is to partner with businesses to accelerate their product launches, refine their brand positioning, and harness the power of customer and consumer insights for better, more informed strategic decision making. Show less

Helped form and launch #1 caregiver agency and caregiver apps in Utah in less than 12 months. • Headed branding efforts for the largest caregiver agency and caregiver app startup. • Utilized customer insights to drive app development, including briefings, wireframing, and content creation. • Led the social media team to create engaging content across various platforms.

Accomplished Brand Category Leader with proven track record translating consumer insights into successful brand and business strategies. Experienced in leading cross-functional teams, overseeing concept-to-launch, and successfully repositioning product lines for growth.Seasoned Brand Category Leader: Led the conceptualization, commercialization, and launch of multiple brands and SKUs, overseeing seasonal collection proposals and monthly status check-ins with key… Show more Accomplished Brand Category Leader with proven track record translating consumer insights into successful brand and business strategies. Experienced in leading cross-functional teams, overseeing concept-to-launch, and successfully repositioning product lines for growth.Seasoned Brand Category Leader: Led the conceptualization, commercialization, and launch of multiple brands and SKUs, overseeing seasonal collection proposals and monthly status check-ins with key stakeholders.Strategic Vice President of Brand Development: Spearheaded innovation and reinvention efforts for Bath & Body Works categories worth over $1.5 billion, resulting in substantial revenue growth. Achieved a 20% increase in annual sales through the restaging of the Aromatherapy Collection.Transformational Vice President: Significantly grew Bath & Body Works brand in various personal care categories, including Hand Soap and Sanitizer, with a focus on creative agency direction, customer insights, and new formula development.Leadership in Brand Development: Managed the #1 personal care line at Bath & Body Works, achieving impressive sales figures and streamlining concept-to-launch timelines. Boosted core SKU sales and reduced baseline concept-to-launch timelines from 52+ weeks to 26 weeks.Innovative Director: Doubled sales within two years in the Bath & Body Works Aromatherapy category, enhancing sales margins and reducing environmental impact through packaging redesign and supply chain improvements. Reduced component miles shipped and plastic usage by collaborating closely with design and engineering teams.Product Management Expertise: As a Group Product Manager, propelled the True Blue Spa brand to significant growth, streamlining packaging design and development processes. As a Product Manager for BIO Facial Care, launched top-selling line extensions and implemented a standardized system for new formula development, improving speed-to-market launch and minimizing rework. Show less

Managed the Suncare Line including conceiving and launching of top performing Sun Protection and Sunless Tanning products

Assisted clients in strategy clarification and organizational design.