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C-Level restaurant marketing executive with a deep understanding of the ideal applications of technology and innovation in the restaurant space. Expert level ability to develop, communicate and implement comprehensive marketing and sales strategies, while understanding the importance and nuance in building relationships with a range of constituents.Brand experience: McDonald’s, Denny’s, Arby’s, TGI Friday’s, Applebee’sTech/SaaS experience: SOCi - 2023 President's Club - 112% to annual quota #presidentsclubSpecialties: Marketing, Restaurant Marketing, Media planning, Local Digital Marketing, SEO, Creating/Building Brand Connections, Brand Strategy, Saas
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Director Of SalesEulerityDallas, Tx, Us
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Senior Account ExecutiveSoci, Inc. Jul 2022 - PresentSan Diego, California, Us** 112% to 2023 Annual Quota **** 2023 President's Club **2023 Performance Highlights:• 131% to Q1 2023 Quota• 140% to Q3 2023 Quota• 118% to Q4 2023 Quota• Represented SOCi at Restaurant industry events such as the Restaurant Leadership Conference (RLC), Marketing Executives Group (MEG), Brand Insiders Summit and FSTec• Acting as a resource for other sellers regarding strategy for C-suite engagement -
Chief Marketing OfficerBoston Market May 2020 - Jan 2022Golden, Co, UsLed all marketing and PR efforts (Strategy, Branding, Media, Creative, Menu Innovation, Field Marketing) for the iconic 346 unit brand. -
Vice President Of SalesGetupside Dec 2018 - Mar 2020Washington, District Of Columbia, UsGetUpside is a startup that personalizes brick-and-mortar commerce to help communities thrive. As we connect people with businesses, consumers get more purchasing power, merchants make more profit, and value is driven back to our communities. Now live at tens of thousands of locations, we’ve provided more than $25 million in increased profit and cash back to merchants and consumers. -
Vice President Of Business DevelopmentWooqer Jun 2018 - Jan 2019San Jose, California, UsWooqer was built on the insight that companies need to react quickly to changing business conditions. By building a flexible platform for employees to create their own solutions and iterate on them quickly we’ve enabled companies in a variety of industries and countries to simplify the way they work. -
Vice President Of MarketingChowbotics Jan 2018 - May 2018
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Sr. Director Of Business DevelopmentChowbotics Mar 2017 - Jan 2018Chowbotics develops robots for food service. By automating repetitive tasks, Chowbotics aims to increase productivity and enable creativity, both in and out of the kitchen. The company’s first product, Sally the Salad Robot, allows users to create custom salads. Proprietary technology ensures precise caloric counts and protects the integrity of ingredients, keeping them fresh, sanitary, and separate. Future robots will offer breakfast as well as Mexican and other ethnic foods. These robots could be used in cafeterias, restaurants, hotels and other commercial venues.
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Business DevelopmentPlexure (Formerly Vmob Ltd) Apr 2016 - Mar 2017Auckland Central, Auckland, NzPlexure is a Mobile Engagement Software company focused predominantly on the QSR and Convenience sectors. -
Director Of MarketingApplebee'S Neighborhood Grill + Bar Jan 2014 - Apr 2016Pasadena, California, UsLeading all marketing efforts for Applebee’s locations in Texas (Apple Texas Group). Charged with building solid DMA and local level strategies and tactics that drive profitable incremental sales. Building 360° media plans that include TV, radio, digital media, social media, print, eCRM deployments, events and OOH, while also leveraging beverage partners to create excitement in the bar and drive LBW%. -
Sr. Director Of Field Marketing & MediaBuffets, Inc. Jul 2012 - Jul 2013
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Sr. Director Of Field MarketingTgi Friday'S - Carlson Restaurants Worldwide Jun 2010 - Feb 2012Dallas, Texas, UsOversaw all franchisee strategic marketing, media, promotional, and partnership plans. Recruited to restart Friday’s field system and repair fractured franchisee relationships for 305 restaurants ($915,000,000 in sales). Led development of holistic marketing plans for all franchise and shared markets that included television, radio, OOH, digital, and social media tactics all supported by LSM efforts designed to re-engage Friday’s brand with consumers. -
Sr. Director Of Marketing - Region Marketing LeaderArby'S Restaurant Group Oct 2006 - Jul 2010Atlanta, Georgia, UsLed the development and execution of the short and long-term marketing strategies for Arby’s North Region restaurants, representing 1,200 restaurants and $1.2 billion in sales. Led the development of all local, regional and co-op marketing, media, experiential and sports marketing plans. Rebuilt damaged co-op and franchise relationships. Introduced a consumer focused, holistic approach to marketing. Extensive operations experience. Named Director of the Year in 2008 -
Director Of MarketingDenny'S Feb 2004 - Sep 2006Spartanburg, Sc, UsHandled all media and marketing efforts for over 750 Denny’s in the U.S. and Canada, representing over $1.1 billion in sales. -
Account SupervisorPublicis Sep 2002 - Feb 2004New York, New York, UsManaged Denny’s field marketing across the U.S. and Canada. Created programs to build and support the Denny’s field system and led internal efforts to create new tools for the client that would drive incremental sales and profits. -
Account SupervisorMoroch 1999 - 2002Dallas, Texas, UsMcDonald's Account - Dallas/Ft.Worth Co-op (300+ units). Dr Pepper (project work).• Led a six-person account team that handled all aspects of the McDonald’s business including all media, print, POP, PR and broadcast creative.• Managed all partner funds - i.e. Coke and Dr Pepper.• Implemented a checks and balances system to maximize account profitability.• Supervised all HCM and AACM marketing and PR efforts.• Led all co-op meetings.• Point on the RMHC account.• Managed the relationships with owner / operators and McDonald’s Corporation. -
Vp - New Business/Account ServiceReuben M. Smith Associates 1998 - 1999Oversaw the management of the agency's client roster. Point on agency's new business team.
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Senior Account ExecutiveStern Advertising 1996 - 1998Cleveland, Oh - Ohio, UsDirected/managed the media, marketing and promotions for the Erie, Pittsburgh and Wilkes-Barre/Scranton McDonald's Co-ops.• Led all co-op meetings and planning sessions.• Negotiated all media added value.• Directed all creative including TV, radio, POP and OOH.• Brought new ideas to the clients to drive incremental agency revenue.• McDonald's Hamburger University graduate. 1997• Promoted to Senior AE after one year. -
Account ExecutiveConaway Brown 1995 - 1996Point on National Bank of Commerce and Rendezvous BBQ accounts -
Account ExecutiveReuben M. Smith Associates 1993 - 1995Client Experience: Philip Morris U.S.A., Philip Morris Companies, Tobacco Institute, KPMG Peat Marwick, Towers Perrin, Peregrine Capital, Cresent Furniture
Slaton Smith Skills
Slaton Smith Education Details
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West Virginia UniversityBa
Frequently Asked Questions about Slaton Smith
What company does Slaton Smith work for?
Slaton Smith works for Eulerity
What is Slaton Smith's role at the current company?
Slaton Smith's current role is Director of Sales.
What is Slaton Smith's email address?
Slaton Smith's email address is sl****@****hoo.com
What is Slaton Smith's direct phone number?
Slaton Smith's direct phone number is +121454*****
What schools did Slaton Smith attend?
Slaton Smith attended West Virginia University.
What skills is Slaton Smith known for?
Slaton Smith has skills like Marketing, Marketing Strategy, Marketing Management, Advertising, Media Planning, Management, Leadership, Sales, Integrated Marketing, Field Marketing, Social Media Marketing, Relationship Marketing.
Who are Slaton Smith's colleagues?
Slaton Smith's colleagues are Alistair Jessiman, Nacd.dc, Cfa, Cassady Wehba, Carissa Mastry, Mba, Alexander Ilyadis, Victor Valério, Megan Kier, Karlie Creps.
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