Slaton Smith Email & Phone Number

Dallas, TX, US

San Diego, California, US

• 112% to 2023 Annual Quota **** 2023 President's Club **2023 Performance Highlights:
• 131% to Q1 2023 Quota
• 140% to Q3 2023 Quota
• 118% to Q4 2023 Quota
• Represented SOCi at Restaurant industry events such as the Restaurant Leadership Conference (RLC), Marketing Executives Group (MEG), Brand Insiders Summit and FSTec
• Acting as a resource for other sellers regarding strategy for C-suite engagement

Golden, CO, US

Led all marketing and PR efforts (Strategy, Branding, Media, Creative, Menu Innovation, Field Marketing) for the iconic 346 unit brand.

Washington, District Of Columbia, US

GetUpside is a startup that personalizes brick-and-mortar commerce to help communities thrive. As we connect people with businesses, consumers get more purchasing power, merchants make more profit, and value is driven back to our communities. Now live at tens of thousands of locations, we’ve provided more than $25 million in increased profit and cash back.

San Jose, California, US

Wooqer was built on the insight that companies need to react quickly to changing business conditions. By building a flexible platform for employees to create their own solutions and iterate on them quickly we’ve enabled companies in a variety of industries and countries to simplify the way they work.

Chowbotics develops robots for food service. By automating repetitive tasks, Chowbotics aims to increase productivity and enable creativity, both in and out of the kitchen. The company’s first product, Sally the Salad Robot, allows users to create custom salads. Proprietary technology ensures precise caloric counts and protects the integrity of.

Auckland Central, Auckland, NZ

Plexure is a Mobile Engagement Software company focused predominantly on the QSR and Convenience sectors.

Pasadena, California, US

Leading all marketing efforts for Applebee’s locations in Texas (Apple Texas Group). Charged with building solid DMA and local level strategies and tactics that drive profitable incremental sales. Building 360° media plans that include TV, radio, digital media, social media, print, eCRM deployments, events and OOH, while also leveraging beverage partners.

Dallas, Texas, US

Oversaw all franchisee strategic marketing, media, promotional, and partnership plans. Recruited to restart Friday’s field system and repair fractured franchisee relationships for 305 restaurants ($915,000,000 in sales). Led development of holistic marketing plans for all franchise and shared markets that included television, radio, OOH, digital, and.

Atlanta, Georgia, US

Led the development and execution of the short and long-term marketing strategies for Arby’s North Region restaurants, representing 1,200 restaurants and $1.2 billion in sales. Led the development of all local, regional and co-op marketing, media, experiential and sports marketing plans. Rebuilt damaged co-op and franchise relationships. Introduced a.

Spartanburg, SC, US

Handled all media and marketing efforts for over 750 Denny’s in the U.S. and Canada, representing over $1.1 billion in sales.

New York, New York, US

Managed Denny’s field marketing across the U.S. and Canada. Created programs to build and support the Denny’s field system and led internal efforts to create new tools for the client that would drive incremental sales and profits.

Dallas, Texas, US

• McDonald's Account - Dallas/Ft.Worth Co-op (300+ units). Dr Pepper (project work).
• Led a six-person account team that handled all aspects of the McDonald’s business including all media, print, POP, PR and broadcast creative.
• Managed all partner funds - i.e. Coke and Dr Pepper.
• Implemented a checks and balances system to maximize account profitability.
• Supervised all HCM and AACM marketing and PR efforts.
• Led all co-op meetings.

Oversaw the management of the agency's client roster. Point on agency's new business team.

Cleveland, OH - Ohio, US

• Directed/managed the media, marketing and promotions for the Erie, Pittsburgh and Wilkes-Barre/Scranton McDonald's Co-ops.
• Led all co-op meetings and planning sessions.
• Negotiated all media added value.
• Directed all creative including TV, radio, POP and OOH.
• Brought new ideas to the clients to drive incremental agency revenue.
• McDonald's Hamburger University graduate. 1997

Point on National Bank of Commerce and Rendezvous BBQ accounts

Client Experience: Philip Morris U.S.A., Philip Morris Companies, Tobacco Institute, KPMG Peat Marwick, Towers Perrin, Peregrine Capital, Cresent Furniture