Sarah Lippincott 💡 Email & Phone Number

Zurich, Zh, Ch

NASCAR program direction for the launch of ABB NASCAR Electrification Partnership- launching the very first fully electric vehicle at the NASCAR Chicago Street Race. Reporting to Steering Committee Taskforce activities across Communications, Marketing, Events, Branding and Sales leading up to the Chicago Street Race launch.Execute ABB’s digital initiatives to support divisions, business areas, and group communications in the United States internally and externally.

Zurich, Zh, Ch

• Led digital communications strategies for the United States and US Electrification business to with a goal to expand ABB's brand awareness and manage ABB’s reputation.• Collaborated across ABB business, divisions, marketing, and functions to establish a community of digital communicators – including a network of over 30 US digital champions that convened on regular US Digital Comms call.• Tracked industry trends and best practices in digital communications and prepared training – including the "best attended" training for PAMA.• Developed executive profile building on LinkedIn for US leaders and launched social media advocacy program in the US.• Provided reporting, analysis, and key performance indicators (KPIs) to measure the success of communications efforts across audiences, channels, campaigns, and content.• Ideated, scripted, and project-managed integrated advertising campaign series "iconic locations" in partnership with Group highlighting ABB in the US, infrastructure, sustainability, and sports arenas. Liaised with EL teams to launch Construction Week, Utility Week, and Smart Buildings Week.• Improved ABB’s US website organizational structure – including an audit resulting in a clean-up of over 1,000 pages.• Piloted and tested new digital comms tactics and strategies to ensure we are using the “best of” – e.g., launching the first US-sponsored influencer campaign, ABB LinkedIn brand lift study, implementing Lumen 5 and Sprout Social, digital advertising on Hulu and YouTube.• Partnered with teams to “connect the funnel” from comms to marketing – including program that resulted in over 300 conversions and an award from an industry magazine.• Partnered on the first US social media program with government relations.• Created content at Formula-E on-site and partnered with influencers to amplify ABB relationships at the Portland and NYC races.• Prepared US Digital Comms governance to ensure policies and processes are accessible and understandable.

Zurich, Zh, Ch

Tysons Corner, Virginia, Us

Marketing-communications and public affairs agency based in Washington, DC.• Designed and developed strategic comms plans and proposals for nearly 20 clients in B2B clean technology, clean energy, and sustainability companies.• Managed some of the company’s largest clients, including the largest client to date, a global energy efficiency manufacturing company. The crisis project scope included managing a team of in-house, agency, freelance, and client team members to develop strategy and execute integrated tools and tactics – from community relations, direct mail, building microsites, social media, speaking, and media engagements. Provided global executives with media training support and preparation for public presentations.• Supported high-profile clients such as a 2020 US Presidential candidate to manage and execute integrated project work that included an event at the National Press Club in Washington D.C., a Tier 1 media tour “on background” including the Washington Post and Politico (live streaming on NowThis), and a communications audit across three organizations.• Lead digital communications services offerings for the agency by doing an annual review of the latest digital communications technology and tools – including setting up the agency as a HubSpot Inbound Marketing Partner to help clients develop customer audience journeys, lead generation and lead nurturing programs – including one digital marketing program that attracted over 500 new leads with a new website, blog, and collateral for one of the country's largest utility-scale wind energy developers.• Established Inbound Marketing practices for the firm including qualifying leads, writing blogs, managing the website, writing e-books, supporting executive thought leadership, lead generation with email marketing and nurturing as well as pitching new business.

Tysons Corner, Virginia, Us

Washington, Dc, Us

• Managed digital earned media communications for the DoD 60th anniversary of the Korean War Armistice featuring President Obama as keynote at the National Mall. Secured hundreds of online stories.• Art directed the strategy, user experience and graphic design of a microsite for a global consumer brand.• Tracked, measured, researched, pitched, analyzed and executed key accounts for Fortune 100 companies, non-profits and organizations that included video, broadcast, email, advertising, media and social media. • Clients included: YMCA, Accenture, Jim Beam, Miller Light, M&M’s, US Department of Defense

Stockton, Ca, Us

• Managed day-to-day operations and marketing of newspaper – printing, writing and journalists, distribution, sales, design, sales, advertising, events, and sponsorships.• Led the online transformation of the newspaper from a print-only publication to an online and social forum with a rich email newsletter.• Developed campaign “I Have a Voice,” where we spent a year highlighting positive contributors in the community and then hosted an event to honor them – local community leaders such as Congressman McNerney as keynote.

Stockton, Ca, Us

Moses Zapian for City CouncilHospice of San JoaquinMexican Heritage Center & GalleryStockton Symphony

Atlanta, Ga, Us

Bachelor'S Degree, Illustration And Design

Education record