Samantha Rupert Email & Phone Number

Westlake, Texas, Us

Westlake, Texas, Us

Austin, Texas, Us

- Led effective data-driven digital marketing strategies to increase awareness and MRR from our professional services department (Studio Marketing and Design Services). Surpassed Q1 & Q2 goal, resulting in an additional $100k+ in new monthly recurring revenue.- Developed intricate GTM strategies for new features, apps and functions of our e-commerce software, while collaborating with various stakeholders within Volusion (product, sales, customer experience, finance) and with technology partners.- Tracked adoption of new features and apps and calculated revenue growth from each campaign.- Created sales enablement one-pagers and initialized lunch-and-learns for the Sales and Customer Experience teams to learn more about the revenue opportunities and feature advantages of our partner apps. - Collaborated closely with top leadership in Product, Sales, Customer Experience to researched competitors for feature parody and pinpointed areas for opportunity.- Conducted user interviews and utilized data from feedback to inform product messaging, design and strategy.- Nurtured partner relationships with events and creative content marketing collaborations, including case studies, blogs, webinars, social media features and more. - Created, implemented and analyzed paid social media ad campaigns on Facebook, Instagram, LinkedIn, Pinterest to increase trial and store signups, as well as generate brand awareness and foster entrepreneur education through high quality content, while reporting on success.- Managed event marketing strategy for new customer acquisition and brand awareness, including participation in SXSW, local ecommerce meetups, trade shows and a partnership with BossBabesATX.- Created e-books, guides, blogs, webinars, emails, direct mailers and e-courses to grow our content & co-marketing strategies and boost lead generation.

Austin, Texas, Us

- Developed organic and paid social media strategies on all platforms for lead generation and content marketing initiatives. Analyzed performance and reported KPIs. Increased social media engagement by 62% YoY and grew audience 14% YoY.- Owned the social listening strategy to determine brand sentiment, pinpoint competitor weaknesses and viable tech partnerships. Used data to inform paid ad strategy and user onboarding content.- Formalized a digital brand guide for social media, including personas, image guidelines, content pillars, etc.- Strategized with Product, Business Development, Sales, and Services teams to develop social media content strategies promoting new services, partners, and apps.- Led product managers and engineers through idea user flow for several social media apps on the product roadmap and developed value props for each.- Launched an employee advocacy program to increase dissemination of our content library, including social media posts, blogs, customer videos, guides and webinars.- Worked with video production manager to develop video case studies and multiple series aimed at educating merchants on ecommerce best practices.

Austin, Texas, Us

- Managed a team of three social media specialists and instructed the Marketing Services team on social media best practices, advanced ad strategy and ROI reporting.- Managed Volusion’s owned social media channels and developed a social media content strategy for the brand. - Advised the Product and Engineering teams on the importance of social selling for ecommerce and directly influenced feature releases on the platform. - Educated the Sales team on Social Media Packages and the benefits of our social media packages.

Austin, Texas, Us

Social Media Management:- Build, implement and measure social media campaigns for client ecommerce stores- Develop highly-targeted ad campaigns on Facebook, Pinterest, Instagram, etc. to enhance the client’s engagement, increase conversions and drive traffic to their website- Create engaging, exciting contests or giveaways on social media to increase buzz around brands- Use social media campaigns to extend SEO efforts and share new content- Design eye-catching, relevant images for client posts or promotions- Stay up-to-date with industry trends or algorithm changes and adjust social media strategies as needed- Craft custom, informative reports each month to measure social media successSearch Engine Optimization (SEO):- Execute and monitor SEO campaigns for client sites- Conduct keyword research using search engine commands and keyword tools- Optimize client websites for search engines and perform strategic link building activities- Craft compelling, keyword-optimized content for websites, blogs, articles and press releases- Implement and utilize Google Analytics to extract and analyze relevant data to develop reportsGeneral:- Develop and maintain relationships with clients in a wide variety of industries- Constant self-education and collaboration with coworkers- Work closely with Volusion PPC, Shopping Feeds, Design and internal Marketing teams- Work directly with department management to develop and implement new services, processes and Social Media or SEO strategies

Patchogue, New York, Us

- Maintain clients' social media presence on various networks, such as Facebook, Twitter, Tumblr, Pinterest, Foursquare, and LinkedIn- Develop monthly content calendars for social media campaigns- Implement engaging promotions for clients and measure their success- Create, design and distribute e-mail newsletters- Create and implement Facebook ads and banner ads- Manage blogger outreach efforts- Write and edit press releases and blogs- Write copy for banner ads, websites and other marketing assets- Implement SEO strategies to maximize backlinking - Scriptwriting for the video press releases- Write and edit well-researched blogs about social media, SEO and digital marketing. I have been featured on Social Media Today numerous times for blogs- Prepare monthly analytics reports with Raven Tools and Google Analytics to monitor client social, advertising and SEO data- Maintain fishbat website, including changing coding and updating information through the CMS

New York, Ny, Us

- Took over editor responsibilities when the local editor was on vacation or sick- Assisted editor in maintaining the website’s daily content relative to Bayport, Blue Point, Sayville and West Sayville: reported, wrote, and posted stories to website. - Assigned and edited stories from writers when editor was on vacation- Communicated with community residents, business owners, politicians and school leaders to solicit story leads, reactions to local and regional “hot button” issues and upcoming events- Attended meetings of local school, community organizations and other local events- Promoted the site on its social media pages- Shot supplementary photo and video

New York, Ny, Us

- Fact-check stories for accuracy for promotional content, such as Proto Magazine, My Ford Owner Magazine, and the ASICS website- Edit stories for grammar, AP style, and flow- Research information for in-depth stories- Distribute and procure signed consent & release forms for celebrity sources- Maintain research website/contact database