Stacey Shelton Email and Phone Number

Outdoor Media Group is a holding company within the Omnicom Media Group that specializes in OOH advertising.• Mentored and coached direct report through personalized development plans and bi-weekly feedback sessions• Execute the programmatic strategy/ planning/ activation and coordinate deliverable for clients; 100+ clients• Led initiatives resulting in a 150% growth in account revenue by optimizing budgets ranging from $2k-$2M• Develop relationships with key partners & negotiate rates to meet campaign goals; onboarded 60+ Enterprise Partnerships• Develop and implement internal best practices and roll out their adoption across our agency teams for current and new business. • Created templates for our team for proposals and presentations saving us an average of 4 hours per day on proposal generation

• Developed and executed data-driven paid media strategies, to increase brand awareness for budgets ranging from $1k-$30M per campaign• Managed tight budgets ensuring efficient resource allocation across 10+ clients daily, $10M budgets• Evaluated new media opportunities with oversight of production and creative process working with creative agencies and vendors• Clients: Beam Suntory, Allstate, Planet Fitness, Kraft, Kellogg's, Darden Restaurants, Bank of America, VF Brands

• Built sales pitches with my 2 national account executives that worked with large agencies like Publicis, Omnicom, Centro, Billups, and Kinetic• Pitched sponsorship packages to agency teams, and won the business; Allstate Holiday Train, MillerCoors Pride• Created sales library for MillerCoors and Target Business for future sales coordinators, saving an average of 12 hours per campaign proposal

• Mentor and coached 9 direct reports both in-person and remote; 5 had promotions during my tenure• Built the sales team onboarding process for account executives, managers, and coordinators; lead training across company.

• Handled pre/post campaign launches including production, contracts, install, POP, reporting, and billing. • Built sales pitches with my 10 account executives to agency and small business clients service experience

• Manage day to day sales process• Send client contracts • Work alongside the sales executive, production, operations and inventory to ensure campaign posting • Send client proof of posting and performance reports• Act as liaison for clients when reps are out of office

Church Street Construction is a company with a focus in bricks and concrete. My position in this company is to assist the operations manager/finance director with daily operations. I have been tasked with the following:-Utilized QuickBooks for comprehensive financial management, including logging transactions, paying bills, and generating financial reports to ensure accurate and timely financial oversight.-Reconciled financial accounts regularly to maintain accurate and up-to-date records, ensuring financial integrity and alignment with contractual obligations.-Updated and managed the company website to reflect current projects and client success stories, enhancing visibility and engagement with our valued partners.-Maintained and continuously updated a detailed database of clients and vendors, ensuring accurate contact information, engagement history, and service records to support high-level relationship management and personalized service.

The McHugh Company managed associations within the roofing, contracting, architect, and engineer industries. -Generated Performance and Financial Reports: Developed and presented detailed performance and financial reports for upper management, providing actionable insights and supporting strategic decision-making.-Conducted Data Analysis and Entry: Research, analyze, and accurately enter data into the company database, ensuring high-quality data management to support client and partner interactions.-Enhanced Administrative Processes: Update and optimize administrative systems to improve operational efficiency and support effective contract and performance management.-Supported Event Coordination: Assist in organizing and executing trade shows, conventions, and webinars, managing logistics and tracking registration to ensure successful partner engagement and representation.-Managed Webinars and Event Tracking: Coordinate and oversee webinars and events, including tracking participant registrations and ensuring smooth execution of all event-related activities.-Performed Essential Administrative Tasks: Handle filing, photocopying, and other administrative duties to support daily operations and maintain organized records.-Maintained Client and Partner Profiles: Update and manage profiles on the website, ensuring accurate and current information to support high-level client and partner relationship management.

Stretch is an advertising agency that focuses on experiential marketing. While interning with the company, I had the opportunity to work in both production and client services. In production, I was tasked with:• Implementing a new warehouse inventory system• Research suppliers for specific items for our live activations• Assist in set up for each activation• Researching innovative technologies for promotional events • Assisted in brainstorming sessions for Telkom’s South African IdolIn client services, I assisted with two major activations in South Africa:• Mountain Dew’s, Summer Dew Tour in Stellenbosch and Cape Town• At the live activations, I had to ensure that the brand was being communicated to the target market and that they were engaged in the experience we were providing.From this internship I gained experience in the following areas:• Working with a different culture and understanding how they communicate• Working with suppliers• Making PO’s and expense claims• Business culture of South African marketing agencies• De-brief activations and see what areas we can improve on• Engaging the target market at the live activations• Brief the brand communicators of the event and their roles

At the resort, I was a part of the beach staff and my job was to instruct guests how to waterski, wakeboard, or wakesurf ranging from beginners to advanced levels. I worked with a range of ages as well, which required customized styles of teaching per person.I had to manage time and tasks effectively, because not only was I the instructor, but I was the driver as well. I had to look after everyone's safety on the boat as well as the skier in the water with the traffic on the water. When I was not busy with skiers, I assisted my team with rescues, sailing lessons, and helping guests paddleboard or into kayaks. We were also responsible for ensuring that all guests are given a 5-star experience and since we did not use advertising, word of mouth was our only way to keep our guests loyal customers as well as influence others to visit as well.

As Vice President of the sports club, I was tasked with many duties to keep the legacy of our team alive. From practices, to meetings, and tournaments I was always attentive to the needs of the team and the university sports club advisers.The following are a list of activities I was entrusted with as the vice president:• Coordinate practices and meetings with the executive board• Train new members and keep them informed on information • Recruiting new members• Alumni Liaison• Fundraising • Partner with suppliers for team merchandise• Work alongside other teams to plan off-season eventsWhile working alongside the sports club advisors, we had to ensure that all paperwork was properly filled out before each event, practice or tournament for each team member. I attended meetings with other sports club exec members monthly to brainstorm ideas about fundraising and maintaining contact with our alumni.

As the sisterhood committee head, I worked closely with the vice president of the fraternity to coordinate monthly events to further develop our fraternity’s sisterhood. As the committee head, I organized the annual sisterhood retreat that not only welcomed the new members into our sisterhood, but allowed them to truly understand the values and mission of the fraternity. At the retreat I led several team building exercises to allow the new initiates to get to know each member on a more personal basis. While serving as a committee head, I learned achieved the following:• How to communicate with higher executive members• Coordinate and schedule events including volunteerism• Attend meetings• Manage my time• Lead team building exercises