• Conducted extensive conjoint analysis research to assess price elasticity, evaluate demand for new product offerings, and identify high-value features.• Executed a price increase, having full alignment, marketing collateral, and systems implementation across multiple teams.• Utilized various pricing and packaging research methodologies (Van Westendorp, Gabor Granger, MaxDiff Analysis) to guide leadership on best practices for product organization.• Oversaw 4 new product initiatives which ranged from AI/Machine Learning to Support• Conducted research and financial modeling for new product lines, and presented to executive leadership for signoff on the product development roadmap.

• Drove the first pricing and packaging research on the product portfolio• Successfully executed on a price increase program coordinating across multiple teams• Created a migration strategy to transition customers to new value-based pricing models, reducing the number of product SKUs from over a dozen to only 3 • Led a repackaging effort for flagship API product to simplify buyer consumption, resulting in a reduction in sales cycle times and fulfillment issues• Centralized sales renewal and discount policies within six months• Provided pricing support to a 20-person deal operations team, including margin and ROI analysis, product utilization, and discount guidance• Led training roadshow on value based pricing for over 200 members in the sales organization

- Implemented modern revenue management strategies and practices, including yield analytics, dynamic pricing, and demand forecasting within the first year- Created standardized processes within the organization including dynamic pricing models, discounting tiers, channel segmentation, and online travel partnerships.- Work cross functionally with marketing, sales, and finance to liaise pricing and distribution channel initiatives- Established costing guidelines for contracted vendors and suppliers; audited products to ensure sustainable profit margins- Developed and organized business intelligence dashboards in Tableau and Qlikview for leadership, providing insightful and actionable feedback- Collaborated with IT to modernize and govern SQL database; designated and reported KPI’s for senior leadership guidance

• Leads and develops team of 8 analysts that are responsible for the pricing and revenue management of over 2,100 local market car rental locations across the country.• Revamped and modernized onboarding training, improving process and efficiency.• Strategize, develop, and implement new revenue generating opportunities to maintain and grow our position within the consistently evolving consumer travel industry.• Help evolve and adapt best business practices including; the implementation of Tableau reporting and analysis, research and integration of machine learning applications such as R, and mastering database querying tools such as IBM Cognos.• Report and present progress and results to senior leadership, including the President of North American operations.• Liaison for online travel agency partners including Expedia and Priceline. Help build upon these partnerships using creative and unique initiatives through various distribution channels and customer segments.

• Managed the pricing and allocation of rental fleet for the top 25 major airports on the west coast.• Focused on the measures utilization, supply and demand, revenue per unit/day, length of product, and associated costs of use.• Create revenue-forecasting models and report out on projected rental demand. • Make recommendations on allocating rental fleet to locations with higher demand to take advantage of peak time periods and pricing.

• Research and compile performance measures including; market share, price elasticity, revenue gains/losses, and market trends.• Analyze and interpret incoming net revenue flow from specific segmentations, implements strategies that maximize net profit margin.• Identify and mitigate areas of revenue loss, while providing recommendations to take advantage of missed opportunities.