Responsible for Enterprise, Government and Partner engagement throughout NSW, VIC and ACT to provide solutions supporting continuous business operations of ICT infrastructure across all industries.Additionally, I retain Head of Channels responsibilities nationally, championing NEXTDC's PartnerFirst go to market approach.

Steve Martin’s three decades of experience in the IT channel have come to the fore at ASX-listed NEXTDC, where he has been instrumental in driving the young company’s incredible trajectory as one of the country’s fastest growing technology innovators.A member of the senior leadership team, Steve is responsible for overall partnering strategy and related go to market model at NEXTDC. Additionally, Steve manages the inside sales organisation and specialists product team. Steve’s insight into product strategy has also seen him focus on sales strategy for key products, AXON virtual connectivity platform and ONEDC data centre infrastructure management software.By adopting a start-up mentality and building close relationships with NEXTDC’s extensive partner community, Steve is playing a central role delivering world class, innovative and uniquely valuable customer and partner focused solutions to the Australian and overseas markets.

Responsible for delivering the national partnering strategy and go to market model, accelerating channel partner revenues with NEXTDC as they transition customers to cloud solutions, managed services and other offerings that leverage Australia's only independent national Data Centre as a Service (DCaaS) organisation.NEXTDC is where the cloud lives.ASX300 listed and the only Australia-wide independent data centre operator, NEXTDC stands for technological progress.We’re redefining Data Centre as a Service (DCaaS) by delivering advanced infrastructure and innovative services to Australia’s leading corporate, government and IT services companies. Our service-centric business model, impressive technical expertise and world-class facilities that are leading the industry in sustainability and design, make NEXTDC a leader of Data Centre as a Service.

As Head of Channels for ANZ I've been responsible for driving Adobe's strategy across enterprise, mid market, SMB and retail routes to market. This has involved leading transformational change though distribution, reseller and retail channels as Adobe aggressively migrates its business model and customer base from a perpetual to subscription model. In this role, I led the Australian and New Zealand team to lead the world in the transformation to cloud achieving a 69% adoption rate against a global average of 46%. The success was achieved by developing a world's best practice seminar series and repeatedly presenting it to our partner's customers. Additionally strategies were developed to drive both the top end partners whilst also engaging the breadth partners.Overall it has required a combination of deep management and engagement of high value partnerships to rapidly move mindshare to the new subscription way of selling Adobe. In the retail sector, we have implemented a strategy that replaces high value full packaged shrink products to a Point of Sales Activated (POSA) offering creating new opportunity for retailers to increase product range and deliver a new merchandising presence. Above all, I've led a team of skilled, passionate and motivated staff who have embraced the strategy and are executing with consistancy across the market.

Providing strategy and consulting services to Software, Hardware and Cloud IT vendors on how to build and get the most out of your IT channel community - distributors, strategic partners, systems integrators and resellers. I have successfully delivered services to the largest global IT vendors through to small Australian start ups.I have built up an extensive knowledge of channels through 30 years in the IT industry and 20 years working in a variety of channels and sales roles for well known global IT vendors.

Over the last two years I have been responsible for SMB, Distribution, partner managment and Renewals across ANZ. During this time I've executed on strategies to double the size of the SMB sales team, rationalised distribution partners, implement management of SMB partners, deliver best practice renewal rates and drive synergies and efficiences across the broader team.Previous to this role at Symantec, I have held responsibility for:- Managing the Northern region Commercial / Enterprise sales team- Manager, Partner Sales focused on revenue generation through partners- Manager, Partner Management encompasing all aspects of partering including enablement, management, demand generation and sales.

I was hired to manage the national partner team and move the enterprise sales culture from being very direct focused to become partner focused and partner friendly. A task that continued at Symantec post the acquisiton of Veritas and has been completed successfully.

Responsible for a number of key roles at Novell including:- Partner Relationships, Asia Pacific. Focused on developing a consistant language and approach over AP, an influence role into both local country partnering execution and global strategy.- Managed Novell's Education team and returned the business to a +30% profit margin through a combination of streamlined costs and new revenue models.- Managed the ANZ Partner team- ANZ Partner Solutions Manager responsible for building partner business practices around Novell's new and emerging solutions offerings- Managed Novell's distributors across ANZ- Develop Channel Sales Programs which included extensive roadshow development and delivery, partner led seminars and developing sustainable revenue lines- State manager, South Australia

Responsible for the SA market until WordPerfect was purchased by Novell

SA reseller focused on the legal sector and specialising in word processing solutions using WordPerfect. Also specialised in Canon laser printing technologies.During this time I created the South Australian WordPerfect Users Group and sat on its committee for the first two years until joining WordPerfect.

Photocopier sales including marketing and demand generation within my patch.

Home computer sales - Commodore 64, 128, Amiga. Started as floor sales person and finished running the retail store.