Sam Bechta Email & Phone Number

Charleston, South Carolina, Us

Charleston, South Carolina, Us

Spearheaded the development and execution of a high-performing email and global marketing automation plan in coordination with stakeholders across North America and international market segments, resulting in 12% higher engagement rates and 4.4% increase in conversion rates.Expanded demographic and firmographic audience lists and database segmentations in collaboration with Marketing Operations, increasing the total addressable market (TAM) by 989.6%.Designed and implemented complex automations, flows, and touchpoints across multiple platforms, resulting in streamlined processes and a 20% reduction in manual effort.Provided valuable recommendations to shape key business strategies and plans, influencing marketing channel investments and optimizations, and contributing to revenue growth.

Charleston, South Carolina, Us

Spearheaded the development and execution of a high-performing email and global marketing automation plan in coordination with stakeholders across international market segments, resulting in 18% higher engagement rates.Collaborated with partners, including iCapture, Integrate, and On24, to seamlessly integrate automated workflows with webinar, live event, and digital campaign plays, leading to a 10% increase in overall efficiency.Developed comprehensive reports and dashboards within Adobe Analytics, Salesforce, and Marketo, providing stakeholders with actionable insights into the performance of marketing emails and landing pages, resulting in improved decision-making.Designed visually appealing digital marketing assets, including emails, newsletters, landing pages, and templates using HTML within Marketo and Dreamweaver software.

Richmond, Va, Us

Led negotiations with broker/vendor representatives and managed the end-to-end fulfillment process with precision, ensuring seamless implementation of campaigns that consistently met or exceeded objectives.Assisted in the development, successful launch, and meticulous tracking of local promotional activities while streamlining communication updates for national campaigns.Contributed to a 26% increase in local campaign engagement and 75% growth in national campaign reach.Fostered strong collaboration with specialist teams, actively participating in cross-functional efforts to identify emerging trends and opportunities within the customer base.

Richmond, Va, Us

Produced, edited, published, and broadcasted digital and traditional marketing content, including product catalogs, publications, menus, and invitations to promote audience engagement and brand recognition.Oversaw the entire commercialized printing process and distribution, ensuring high-quality materials and timely delivery to help achieve a 40% improvement in content engagement and reach.Coordinated 21 local budgeted internal and external in-person events on an annual basis, with attendance rates ranging from 250 to 2,500 individuals.Constructed and analyzed data trends derived from consumer surveys, translating insights into actionable marketing strategies resulting in 20% improvement in customer satisfaction and engagement.

Hurst, Texas, Us

Prepared tax returns for individuals and sole proprietors.Worked in Salesforce customer relationship management (CRM) system to organize customer information and retain customer base.Responsible for account reconciliation, sales report analysis, and training inside the location.Negotiated with neighboring partners and nonprofit organizations to support customer facing events.