Smita Singh Email & Phone Number

•Developed & executed comprehensive marketing strategies to promote the Clear Company's DEI services.•Assisted in the development & implementation of marketing campaigns for diverse clients, including HS2, Balfour Beatty, Atkins Global, Aecom, Mace Group, PageGroup.•Led marketing for a UK SME DEI subscription platform, driving brand development, market understanding, execution of digital strategies.•Played a pivotal role as a strategic communications advisor, overseeing change communication plans, fostering stakeholder partnerships.•Produced high-quality content, including blog posts, articles, videos, infographics, consistently meeting brand guidelines, resonating with target audiences.•Engineered stakeholder mapping, messaging precision, profiling optimisation to elevate the sector's market presence.•Oversaw digital marketing activities, collaborating with internal teams and external agencies for SEO, email, social media. •Prepared award entries, leading to the Clear Company receiving the CIPD Award and being shortlisted for the Deita Tech Award, the Recruiter Award 2023.•Achieved a 36.6% increase in the follower base and a 44.8% increase in post impressions, maximising social reach & engagement.•Proficient in CRM platforms (HubSpot, Salesforce, Canva).•Conducted thorough market research & competitor analysis to identify trends and opportunities.•Established strategic partnerships with PR to ensure consistent brand messaging, secure coverage in publications such as HR Director, Raconteur, The Telegraph, HR Grapevine, The Mirror.•Created engaging podcast content, collaborated with agencies to produce compelling videos.•Led and developed a high-performing marketing team, creating content (blogs, whitepapers, case studies), events etc.•Developed impactful marketing collateral, presentations in partnership with the sales team.•Successfully coached team members, enabling Digital Marketing Apprentice to achieve a distinction grade at Level 3.

Manchester, United Kingdom

• Communicating marketing campaign requests for shopping malls all over the UK to internal creative and PR teams.• Develop comprehensive, retailer specific marketing plans in conjunction with management and the Sales and Digital team.• Support Marketing Director on new product launches and deliver POS to the retail estate against deadlines.• Working alongside brand marketing teams such as Pound land and Asda, Wilko, Body Shop, New Look, etc.• Face to face meetings with customers and suppliers, accurately capturing all interactions using custom CRM software.• Review marketing budget proposals for completeness, accuracy, and compliance with laws and other regulations such as privacy and the newly added GDPR compliance.• Supporting a team of Campaign Managers to plan and deliver multi-channel marketing campaigns across the customer life-cycle, including awareness and conversion, retention, loyalty and growth. • Using marketing automation platform like hub-spot, sales-force to drive new business and enhance existing customer relationships.• Employed social media & digital strategies to promote company’s products and services. • Formatting, editing and proofreading the marketing & assessment materials.• Define and document the global standard KPIs, reporting and key controls for the service level management process.• Liaising with internal departments to ensure client briefs are fulfilled effectively. • Developing and maintaining internal & external relationships which are crucial to company enhancement.• Creating original, relevant, and engaging content for websites, press release, social media etc.• Emails containing MS word contracts, Excel spreadsheets on project KPI's to clients, edited and screened marketing pictures, videos and content to colleagues and vendors,Enhance customers experiences through events & activations to meet business objectives and increase customer loyalty

Greater Manchester, England, United Kingdom

• Collected and analysed data in order to evaluate business performance, employee satisfaction, and customer experience.• Managed and maintained large databases, completed the budget analysis, and oversaw communications with stakeholders.• Employed social media strategies to promote company’s products and services.• Working closely with Senior Managers to support in measuring and analysing campaign performance.• Conceptualized, imitated and implemented companies' social media strategy.• Formatting, editing and proofreading the marketing & assessment materials• Developed brand awareness and composed online content.• Updating the CRM and ensuring account managers are aware of changes within clients.• Monitor effectiveness of SEO and marketing programs in terms of traffic.• Building and maintaining relationships with clients and key personnel within customer companies.• Conducting business reviews to ensure clients are satisfied with their products and services.• Alerting the sales team to opportunities for further sales within key clients.• Working closely with Account Managers and Sales Consultants.• Escalating and resolving areas of concern as raised by clients.• Carrying out client satisfaction surveys and reviews.• Liaising with internal departments to ensure client needs are fulfilled effectively.• Gathering and presenting key data to account executives and suggesting necessary reactions to forecasts.

London, England, United Kingdom

• Work closely alongside the Events team in the delivery of high-quality exhibition and conferences.• Maintained and expanded relationships with strategically important large customers• Ensured customers satisfaction and problem resolution.• Led and managed the clients’ accounts independently• Ensuring implementation of marketing strategies.• Coordinating with the designer for e-mailer, advertisement artwork to be sent to the industrial magazines.• Handling Media tie-ups with magazines and association bodies for marketing activities• Managed Facebook, Twitter, Instagram and Blog accounts.• Designed, created and managed web-based ad campaigns• Analysed reviewed and reported on promotional campaign effectiveness to maximize result.• Working with the back office & operations team and coordinating with them on daily basis.• Achieve sales and revenue targets by implementing the sales strategy.• To map potential customers and generate leads for the organization.• Acquire new exhibitors and build relationships with both existing and new customers• Liaising with editors of international magazines like Pro Audio Asia AND Mondo Magazine.• Client phone calls, enquiries, requests and follow ups.

• Sales of Exhibit space, Billboards & Line Array in PALM & Music Expo.• Maintaining the necessary database & records for future reference.• Remain informed and up to date with regards to Industry related news.• Achieve sales and revenue targets by implementing the sales strategy.• To map potential customers and generate leads for the organization.• Meet the targeted number of Exhibitor on a consistent basis. • Acquire new Exhibitors and build relationships with both existing and new customers.• Client phone calls, enquiries and requests, and handling them when appropriate.• Responsibility for follow up for certain accounts.• Responsible for all collections from all exhibitors in PALM Expo.• Ensure that the collections are made on a timely basis.• Ensures implementation of the marketing strategies.• Coordination with the designer for artwork to be sent to the industrial magazines.• Represent company at Exhibitions organized by Trade association to promote PALM.• Coordination with the Accounts team in raising the invoice.• Working with the Back office & Operations team and coordinating with them on daily basis.• Involve in all or site operations at the time of setup and during show.• Any other tasks given by the management related to the need of the company.

Young Concepts India Incorporated (YC) is more than a decade old enterprise, which offers value added activities through its Workplace Wellness Division. Over the years it has been sincere effort of Young Concepts, which believes in consciously working towards Preventive Healthcare Initiatives having positive impact on the interwoven quality of overall achievement with health; both mental and physical of a human nature.Job Responsibilities included: –• Strategic Planning and understanding• Attending meetings and interpreting client briefs• Planning and supervision• Conduct regular research on existing and perspective clients.Major Assignments:-• Clean&Clear promotion across major cities• Nicorette promotion across major cities• Zuci hand sanitizer promotion across 4cities• HUL Knorr promotion across 4 cities• Airtel Star Awards promotion across 10 cities

Post Graduate In Marketing Management

Post Graduate In Pr & Marketing & Events

Bachelor'S Degree, Political Science And Government

Education record

Education record