As the Head of Special Projects at EBMI Group, I lead and execute high-priority initiatives that support the company's growth and expansion in the Indian consumer space. I leverage my MBA degree and over 10 years of marketing, strategizing & consulting experience to identify and pursue new opportunities, products, services, partnerships and markets, and to deliver innovative services/solutions that meet the needs and expectations of our clients and stakeholders.My core competencies include product marketing, strategic and business planning, branding and advertising, digital media campaign curation & optimisation, web analytics, content writing, online testing, landing page optimization, blogging, PPC advertising, SEO, WOM marketing, e-mail marketing, online and offline PR, and project management. I am passionate about creating and implementing effective offline & online marketing strategies that generate value, customer engagement, and brand loyalty. Besides, I am also skilled in conducting market research, business analysis, and public relations, and in building and managing cross-functional teams. My mission is to help EBMI Group achieve its vision of becoming a leading market player and a trusted partner for its clientele and collaborators.