Twenty Two years of work experience in academics, management and marketing. Current work: Associate Professor in the area of Marketing at Lal Bahadur Shastri Institute of Management, Delhi. Education: Executive Program in Strategic Digital Marketing from Cambridge Judge Business School, University of Cambridge.PhD in Business Administration from Aligarh Muslim University. Advanced Diploma in Management” from AIMA (All India Management Association), New Delhi. Masters in Marketing Management from Pondicherry University. PGDM (Specialization- Marketing) from Faculty of Management Studies- Indian Institute of Rural Management, Jaipur.Awarded with “Most Fabulous Professor” at 28th edition of “World HRD Congress 2020”- Endorsed by World Federation of Academic & Educational Institutions, in 2020.Awarded with “Best Professor in Marketing Management” at “11th DNA Innovative Education Leadership Awards” in 2019.Awarded with Silver Medal for scholastic performance and academic achievement in PGDM.