Smita Kumar Email & Phone Number

Mumbai, Maharashtra, India

WELL Labs is a new action-oriented centre in the IFMR-Krea University ecosystem that fosters research and innovation for social impact in the areas of land and water sustainability. WELL Labs was formerly a centre under ATREE called the Centre for Social and Environmental Innovation (CSEI).As a Senior Program Manager for the Products & Platform team, I am currently building a knowledge discovery platform to enable sustainable livelihoods at scale. Our thesis is that enabling awareness, access and value addition at source can unlock economic and ecological prosperity. We also want to build this with the ecosystem and for it - so collaborations is a crucial part of this endeavour.

- Worked with a boutique mobile app development company - go-to-market strategy for in-house apps, managed scope and project milestones for client projects- Conducted market analysis and user research for B2B meeting productivity software

- Conceptualised an app that helps parents develop positive habits in kids through gamification and positive reinforcement- Conducted user research, designed product artefacts for MVP of a habit-formation app for kids

Mumbai Area, India

Leading Sattva’s business development initiatives for the West Region. Key Achievements and Responsibilities:- Consultative sales advisory experience focused on sustainable and scalable models in CSR (Corporate Social Responsibility) - Developed strategic partnerships with our clients across sectors such as as financial inclusion, affordable healthcare, skill development and gender equity.- Established Sattva’s CSR business in the West Region growing client base by 9X; Achieved and exceeded sales targets for two consecutive years- Forged long-term partnerships with international and Indian foundations focused on sustainable agriculture, affordable housing and skilling- Advised non-profit boards and CSR committees on the effectiveness of their impact programs- led company-wide cross functional initiative to grow national CSR client base through product improvements, new offerings and initiatives.- Spearheaded a consulting project with a key client; provided recommendations on program effectiveness of women-focused skilling and developed partnerships for market linkages

Mumbai Area, India

Co-founded DFYNorm, a start-up at the intersection of fashion, ethical sourcing and manufacturing and women empowerment. We celebrate women on their diverse journeys - the dreamer, the doer, the creators, the explorers, the ones unafraid to defy norms.- Conceptualised the fashion brand on 3 pillars: transparent and fair supply chain, eco-friendly fabrics and feminism! We launched our brand in London and were profiled by Lucy Siegle in the Guardian.- Established fair trade manufacturing unit in Mumbai, managed end-to-end operations involving fabric sourcing from rural artisans, merchandising, in-house garment production and export - Built the e-commerce store, designed and launched social media marketing campaigns featuring international women ambassadors, recorded 700% increase in community.

Bridgewater, New Jersey

- Managed on-site and off-site teams implementing end-to-end sales operations analytics at a Fortune 500 Pharma company ranging from product portfolio reporting, sales force alignment and placement of key personnel to support new product launches

Morristown, New Jersey

- Manage client delivery across marketing and finance functions for a global Fortune 500 health care corporation in the consumer care domain- Provide portfolio analytics for effective evaluation of key market launches and future launch planning - Experience in global database management and maintenance to ensure data integrity and compliance with global business definition standards

Greater New York City Area

- Project manager driving marketing analytics for a leading luxury e-retailer in the flash sales arena- Conducted extensive analyses to calculate and assign lifetime value on which new user generation and retention campaigns were based- Voice of customer analyses like personalization and customer segmentation- Evaluation of emerging market trends to identify hotspots- Experience in Google analytics, DoubleClick and Flurry ad analytics

Greater Chicago Area

- 2+ years domain experience in the pharmaceutical analytics industry- provided Sales and Marketing analytics for a Fortune 500 pharmaceutical client- worked for billion/multi-million dollar franchises spanning numerous therapeutic areas- provided robust and responsive analytic solutions during product launches- worked in collaboration with brand teams to identify key physician groups for various promotional campaigns- developed extensive knowledge of pharmaceutical data sources like IMS Xponent, PlanTrak, DDD Non-Retail data

Bangalore, India

- Managed sales force analytics and client delivery for multiple therapeutic areas of a leading blockbuster drug at a Fortune 500 health care company- Designed and created an extensive KPI dashboard for Sales Directors at client site, that would facilitate a multi-dimensional perspective of market performance and sales force execution

Bangalore, India

- Provided recommendations to create an Eco Label for the National Innovation Foundation of India (NIF) to brand rural innovations and enable success in the mainstream market- Helped to address pertinent questions vital to the efficacy of such a label

Hyderabad Area, India

- conduct secondary data analysis on the Indian dairy industry with a focus on socio-economic improvement of women in rural India