Smit G. Email & Phone Number

Bengaluru, Karnataka, India

Transforming cross-border traditional B2B sales and in-country sales of consumer electronics through digital channels across Europe, MEA, South Asia, etc.Identified the pain points of the unorganized supply chain for used phones and launched Rehandel.com to provide certified used phones directly to wholesalers and retailers cutting down multiple.

Bengaluru Area, India

Part of the senior leadership team to drive organization-wide changes and business strategiesLeading a cross-functional team of 10 members (Marketing, Technology, Customer Experience) to expand the e-commerce business in key geographies (US, UK, Australia, Russia, and India)P&L ownership: Optimizing marketing & technology spends, logistics costs and.

Bengaluru Area, India

Created the go-to-market strategy for TeaPacs, world’s first nitro-flushed teabagsIntroduced geo-specific pricing and merchandising and redefined product portfolios for the key geographies (US, UK, Australia, Russia, China, and India)Scaled up the international sale events such as Black Friday, Cyber Monday and Boxing Day to reach a wider international.

Bangalore

• Responsible for optimizing spends and improving the performance of digital marketing channels: SEM, Social Media, SEO, GSP, and influencers etc.Home and Furniture category
• Identified affinity categories for customers from the sales data to drive cross-sell through emailers and Push Notifications; conversion rates improved by over 300%
• Optimized Facebook ads by doing A/B testing with potential audiences, creative messaging, ad timings and product categories; achieved 250% increase in ROI
• Implemented geo-based bidding in SEM campaigns based on the bid values, impressions, conversions, positioning, and CTRs; weekly spends reduced by 30% and ROI improved by 120%
• SEO - Identified top hundred keywords based on the product brands' name, search volume, existing rank, and traffic volume; ensured they come up on 1st page by updating content, creating backlinks, updating URLs/links.
• Successfully managed 360 degrees online marketing for 1st Flipkart Home Shopping Days - Flipkart's annual mega sale for the category; achieved 12x jump in orders Books and General Merchandise category

Market Entry Strategy: Worked out a scheme to help a Plasma Derivative manufacturing Pharma client enter an emerging market by identifying suitable collaborations using Market Trend analysis, segmentation and sales pattern analysis, supply chain and pipeline managementComplexity Management: Involved in Innovation Management in R&D Oncology strategy for a.

2C/335, Vasundhara, Ghaziabad

Redesigned foundation for multi-floor trapezoidal entry gate; saved cost by reducing man-hourStudied traffic flow and implemented it in bridge expansion for government project at Shahberi village in NoidaAnalyzed reinforcement of columns and beams of multistorey builidings

New Delhi

Core team member since the very early idea inception phase and took care of various operational needs including team building, logistics, social media etc.Represented touchtalent in various startup showcases and business plan competitions and stood winner in almost all of them.

New Delhi, India

Led a 15-member team of graphic & fashion designers from various colleges like IITD, NIFT Delhi, NSIT etc.Designed an aesthetic User Interface for the company website “thewittyshit.com”Successfully delivered over 10 design assignments, viz. catalogue, college t-shirts, festival publicity posters etc.

B.Tech, Civil Engineering

Activities and Societies: Director Operations Entrepreneurship Development cell, Chief Editor Journalism Board for Students.

86.4

Activities and Societies: Volleyball, Rifle Shooting