Smitha Babu
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Smitha Babu Email & Phone Number

Business Architecture Lead - Greenfield Technology Transformation at du, Emirates Integrated Telecommunications Company at du
Location: United Arab Emirates 7 work roles 1 school
1 work email found @du.ae LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
du
Role
Business Architecture Lead - Greenfield Technology Transformation at du, Emirates Integrated Telecommunications Company
Location
United Arab Emirates
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Who is Smitha Babu? Overview

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Smitha Babu is listed as Business Architecture Lead - Greenfield Technology Transformation at du, Emirates Integrated Telecommunications Company at du, a with 1 employees, based in United Arab Emirates. AeroLeads shows a work email signal at du.ae and a matched LinkedIn profile for Smitha Babu.

Smitha Babu previously worked as Senior Director - Business Architecture - Greenfield Technology Transformation at Du and Director - BSS Solutions - Greenfield Technology Transformation at Du. Smitha Babu holds Mba, Finance & Marketing from Mba, Rajagiri School Of Management.

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{first}.{last}@du.ae
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Profile bio

About Smitha Babu

A senior telecommunications professional with more than 18 years of industry experience with a proven track record in effective technology transformation and business relationship management, successfully bridging the gap between Business and Technology domains by being a Strategic Technology Partner and Change Agent to serve the technology needs of the various business units within the organization. A versatile, results-oriented professional with a strong business sense backed by multiple years of Commercial Product Launches and Commercial Operations experience, combined with excellent technology and architecture insights.

Listed skills include Management, Team Management, Telecommunications, Training, and 35 others.

Current workplace

Smitha Babu's current company

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du
Du
Business Architecture Lead - Greenfield Technology Transformation at du, Emirates Integrated Telecommunications Company
Nilkhet Rd, Dhaka 1000
Website
Employees
1
AeroLeads page
7 roles

Smitha Babu work experience

A career timeline built from the work history available for this profile.

Senior Director - Business Architecture - Greenfield Technology Transformation

Current
Du

Dubai , Ae

Lead transformation programs with solution orientation demonstrating pragmatism and situational awareness to keep moving the program forward. High tolerance for ambiguity with the ability to operate with flexibility in an uncertain environment, with multiple demands and be able to assess and evaluate the range of options that should be considered. Versatile Business Architect and Technical Product Management professional with proven track record of developing and managing innovative products for the Technology and Telecom markets, working in both agile and waterfall frameworks across digital and traditional channels in both B2C and B2B environments.Drive du’s complex transformation program, collaborating with both internal stakeholders for scope review and finalization as well as external vendors to lead the Digital transformation program, combining the requirements of Business, Technology and non-functional domains into the delivery stream that will be responsible for the development and delivery of the componentsLead and guide a team of Business Architects for the successful management and delivery of the Digital transformation program, defining scope and design of solution offerings, driving end-to-end Release and Program scopeBe the central point of contact for both Business and Technology teams within the organization as well as for the transformation vendors, working closely with other domains within the Architecture landscape such as BSS, OSS, Integration, Digital Front end and Legacy teamsProvide key IT direction for Business capabilities and processes, handling technical aspects of the business engagements, delivering business value through technical expertise and strategic guidance, ensuring the application architecture and design address the business and system requirementsRun and manage the Deviation Board and the Change Control Board for all Releases, ensuring to control and govern the scope, budget and timelines of the Program

Aug 2022 - Present

Director - Bss Solutions - Greenfield Technology Transformation

Du

Dubai , Ae

Lead and guide a team of BSS domain Architects and End to End Solution Architects for the successful management and delivery of the BSS transformation program, defining scope and design of BSS solution offerings; driving end-to-end technical solutionsLead the Blueprinting and Design Phases for each release of the BSS Transformation Program, driving both business and technology teams across 10 different streams and vendor resources to effectively manage scope and designPrincipal Business Architect and Technical Product Owner of the Greenfield Program responsible for shaping the business scope across all five major releases for B2C and B2B, Mobile and Fixed Services, acting as the subject matter expert for BSS Transformation, both from a Business and Technology standpointTechnical voice in the Customer Experience Squad, working with Fjord, a global Design and Innovation Consultancy, to define the Customer Experience North Star and end to end Customer Journeys for the Greenfield Program. Lead the identification and definition of the Digital Surroundings scope and its implications on the state-of-the art pre-integrated BSS stack

Aug 2020 - Jul 2022

Senior Manager - Demand & Portfoliomanagement

Du

Dubai , Ae

Build effective working relationships with Business Units and act as a Strategic Technology Partner to address the technology needs of Business Units within the organization. Manage both BAU propositions and Project initiatives to prioritize and plan a centralized IT delivery roadmap through effective budgeting, prioritization and planning of multimillion dollar investment in du/EITC’s strategic and tactical initiatives. Heading the requirements management or Business Analysis function within IT effectively translating the voice of the customer to detailed technical and commercial propositions. Ability to work collaboratively with management teams throughout the organization and is seen as a valuable resource often sought after for strategic transformational initiatives and programs.Manage multimillion-dollar projects, aligning business goals with technology solutions to drive revenue generation, digitalization and competitive advantage. Manage Capex demands from project identification, feasibility studies with Business SPOCs and Technical Architects, Business Case preparation, Sourcing and Stakeholder management to effective handover to Execution teams, working with in-house and external vendors. Strong vendor management skills with the ability to track and account for on-site and off-site resources activities and challenge and maximize deliverables from vendors. Draft and document PIDs, RFI/RFQ/RFPs and Technical Schedules, Technical evaluation and review Contracts and manage the PR/PO process.

Jan 2016 - Aug 2020

Senior Manager - Business Systems Solutions

Du

Dubai , Ae

Portfolio management of B2C and support functions within EITC. Develop a deep understanding of articulated and underlying business needs, propose fresh ideas on how to address these needs, develop comprehensive and consistent business requirements and ensure their validation and acceptance across the appropriate stakeholders. Articulate clearly to a technical and non-technical audience through large workshops, capture the essence of ideas and translate the whole into detailed, clear and concise business requirements to support effort estimations, derive optimal technical solutions and delivery. Strong relationship management ensuring business needs are met while protecting IT KPIs.

Jan 2014 - Jan 2016

Manager - Commercial Product Launches

Du

Dubai , Ae

Accountable for the Consumer Mobile, Home Services, Enterprise Residential and Digital portfolio for ensuring effective product roll outs and ongoing review, validation and control of customer experience by managing the link between Marketing, Technology, HR Training and Customer Operations. Responsible for translating value proposition into processes and procedures and service delivery to internal users of the Consumer business unit, ensuring efficient operations of the Customer Touchpoints

Apr 2011 - Jan 2016

Quality Assurance Specialist

Du

Dubai , Ae

Responsible for the delivery of superior customer service by leading, motivating and coaching a team involved in quality control. Played an instrumental role in rolling out the pilot phase and the subsequent ramp-up of du contact centre at off-shore locations, providing both on-site and off-site support to close the knowledge gaps and ensure quality of contact centre service.

Oct 2007 - Mar 2011

Circle Lead – Churn Management And Customer Retentions

Navi Mumbai, Maharashtra, In

Jun 2003 - May 2007
Team & coworkers

Colleagues at du

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1 education record

Smitha Babu education

  • Mba, Rajagiri School Of Management
    Mba, Rajagiri School Of Management
    Finance & Marketing
FAQ

Frequently asked questions about Smitha Babu

Quick answers generated from the profile data available on this page.

What company does Smitha Babu work for?

Smitha Babu works for du.

What is Smitha Babu's role at du?

Smitha Babu is listed as Business Architecture Lead - Greenfield Technology Transformation at du, Emirates Integrated Telecommunications Company at du.

What is Smitha Babu's email address?

AeroLeads has found 1 work email signal at @du.ae for Smitha Babu at du.

Where is Smitha Babu based?

Smitha Babu is based in United Arab Emirates while working with du.

What companies has Smitha Babu worked for?

Smitha Babu has worked for Du and Reliance Communications.

Who are Smitha Babu's colleagues at du?

Smitha Babu's colleagues at du include Amr Abdelrahiem, Dave Men, Junaid Shafiq, Hussein Abdul-Rahman, and Khalifa Almahmoud.

How can I contact Smitha Babu?

You can use AeroLeads to view verified contact signals for Smitha Babu at du, including work email, phone, and LinkedIn data when available.

What schools did Smitha Babu attend?

Smitha Babu holds Mba, Finance & Marketing from Mba, Rajagiri School Of Management.

What skills is Smitha Babu known for?

Smitha Babu is listed with skills including Management, Team Management, Telecommunications, Training, Quality Assurance, Vendor Management, Business Analysis, and Crm.

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