Smitha Suresh Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Noida Area, India

• Driving traffic to category through external as well as on site efforts in partnership with marketing team.• Managing launch of new brands and products and creating demand through marketing initiatives.• Designing special properties for brand and product promotions.• Revenue management and control – responsible for designing revenue projections with department heads and monitoring performance and taking care of internal cash backs.• Undertaking new business initiatives, devising special schemes for product development.• Developing marketing strategies along with Marketing team to achieve category targets• Developing communication related to marketing initiatives and activities• Understanding consumer and identifying insights to develop unique brand position.• Increasing conversions through enhancement of product descriptions and product images.• Develop effective communication for key internal and external brands and products.• Planning paid promotions for brands and executing the same.• Constant competition bench marking and bringing in desired changes as per user demands and better line of product offerings.

New Delhi Area, India

• Setting up promotional activities for brands with respect to brand promotions, new and exclusive launches and utilizing every property available on the website• Working in synch with brands and building up brand campaigns and promotions for them• Developing communication related to marketing initiatives and activities• Conceptualizing and implementing brand launch• Working on increasing Traffic from all Channels and focussing on SEO, SMO on a category and sub-category level• Building & maintaining internal marketing calendar• Checking the revenue pattern and collating sales data to arrive at different outlooks depending on promotions, site traffic, profit, sales figures, etc.• Designing contests to keep the customers engaged with the category• Designing & implementing marketing campaigns & setting up promotional activities for brands with respect to brand promotions and new launches• Analyse the efficiency and return on campaigns at a micro level and adapt the campaigns accordingly to maintain profitability• Developing marketing strategies along with Marketing team to achieve category targets

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Commerce (B.Com.), Accounts

Education record

Activities and Societies: House captain, Debate winner, singing compitition winner school level.