Senior Social Media Strategist
New York, Ny
Lead social media marketing team's efforts for Flightpath clients, mentor and manage a team of community managers. Key member of new business team, and main client contact for social media advisement.Digital strategist that works to interpret the needs and goals of clients and produce results oriented social media strategies for clients including Goya Foods, Merck Animal Health, Minwax, and more.Key Achievements:- Increased Facebook unique monthly engagement from 7% to over 40% for pharma client- Devised and managed multi-platform image sharing campaign for large CPG brand to procure consumer generated images and secure rights to those images, increasing engagement tenfold and creating a library of images for brand use- Revamp social media ad campaigns based on consumer insights studies, tightening targeting, increasing clicks and decreasing CPC- Oversaw launch of large Hispanic foods CPG social media initiative, resulting in highly successful Facebook and Pinterest presence
